Find Masters Programs in Marketing Studies 2019 in Umeå in Sweden
Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.
Umeå is located to the Northern side of Sweden in Vasterbotten County. It is referred to a university town. It has over 100,000 residents. It has 3 universities that focus on research studies.
Request Information Master's Degrees in Marketing Studies in Umeå in Sweden 2019
Umeå School of Business, Economics and Statistics - Umeå University
This programme aims to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze in
Master's Programme in Marketing, 120 ECTS
The objective of this programme is to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management.
The programme emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience.
This is attractive to employers who need candidates with [analytical and managerial] capacity in today's competitive markets. The programme is also a suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions....