Master's Degree in Marketing Studies in Umeå in Sweden

View Masters Programs in Marketing Studies 2018 in Umeå in Sweden

Marketing Studies

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

Sweden (Sverige) is the largest of the Nordic countries, with a population of about 9.5 million. It borders Norway and Finland and is connected to Denmark via the bridge of Öresund (Öresundsbron). Sweden has a strong tradition of being an open, yet discreet country.

Umeå is located to the Northern side of Sweden in Vasterbotten County. It is referred to a university town. It has over 100,000 residents. It has 3 universities that focus on research studies.

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Master's Programme in Marketing

Umeå University, Umeå School of Business, Economics and Statistics
Campus Full time 2 years September 2018 Sweden Umeå

This programme aims to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

The objective of this programme is to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management.

The programme emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience.

This is attractive to employers who need candidates with [analytical and managerial] capacity in today's competitive markets. The programme is also a suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]