Master's Degree in Marketing Studies in Madrid in Spain

View all Masters Programs in Marketing Studies 2019 in Madrid in Spain

Marketing Studies

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Madrid City is the capital of Spain. It is a metropolitan area with over 3 million residents. It has an arena called Las Ventas that hosts the annual bullfighting event. The city has many public and private universities.

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Master in Marketing & Sales

EAE Business School International
Campus Full time 1 year April 2019 Spain Barcelona Madrid + 1 more

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Master in Marketing & Sales

This program will be conducted in English.

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

Reasons to do EAE’s Master in Marketing & Sales in Spain:

AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor because it helps participants to develop the skills and competencies acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialization programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialization programs free of charge. The ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM with a qualification from EAE. One of... [-]

Master in business management and marketing

ESEM
Campus Full time September 2019 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales

ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies.

By our classrooms and programs it has been more than 20,000 students on five continents.

Target

Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management.

With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager.... [-]


Master in marketing, tourism marketing and revenue management

OSTELEA - Escuela de Turismo
Campus Part time October 2019 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]


Master Creative Advertising

Aula Creactiva
Campus Part time September 2019 Spain Madrid

Are you passionate about advertising? Do you want to work as an advertising creative? The Master Creative Advertising brings you a solid practical training so that you can start a professional career as a creative in an advertising agency. [+]

Are you passionate about advertising? Do you want to work as an advertising creative? The Master Creative Advertising brings you a solid practical training so that you can start a professional career as a creative in an advertising agency. The Master is formed by the courses of Creativity and Creative Direction, Copy, Art Direction and Campaign 360º. This Master is aimed at all those people who want to learn to carry out advertising campaigns and need to acquire a global vision of the activity of a creative department. This Master is aimed at students of Advertising, Fine Arts and Journalism, graphic designers who want to guide their career towards advertising and professionals who want to boost their career or complete their training. In this Master you will learn to create and develop creative concepts, visualizing them (art direction) and verbalizing them (copy). The Master gives all students a very complete view of the activity of a creative, allowing them to know thoroughly the three phases of the creative process: research, creation of the concept and execution of the pieces. During the Master's you will learn to create campaigns for TV, Press and Magazines, Exterior, Brand Experience, Branded Content, Loyalty or Ambient Media.... [-]


Official Master's Degree in Marketing

ICADE Business School
Campus Full time 11 months October 2019 Spain Madrid

This official program offers specialist training to successfully lead a professional career in the field of marketing, sales and market research. The program is almost entirely taught in English given that complete competence in this language is an essential requirement to enter the labor market and develop a career. Some seminars, lectures or materials may be delivered in Spanish. [+]

The Official Master's Degree in Marketing (MSc in Marketing) is offered by the Faculty of Economics and Business Administration at Comillas Pontifical University through ICADE Business School.

This official program offers specialist training to successfully lead a professional career in the field of marketing, sales and market research.

The program is almost entirely taught in English given that complete competence in this language is an essential requirement to enter the labor market and develop a career. Some seminars, lectures or materials may be delivered in Spanish.

High employability. 100% of students are employed within 2 years after completing the Master's Degree, 85% within 6 months.... [-]


Master in Marketing Science

ESIC Business & Marketing School
Campus Part time 9 months October 2019 Spain Madrid

The MMS is an innovative and updated program, the only one in the market that combines training in Marketing Research Business Intelligence techniques with an eminently practical methodology aimed at the creation of intelligence for business decision-making. [+]

The MMS is an innovative and updated program, the only one in the market that combines training in Marketing Research Business Intelligence techniques with an eminently practical methodology aimed at the creation of intelligence for business decision-making.

characteristics/>Program formed by two superior programs: Superior Program in Marketing Analytics and Superior Program in Marketing ResearchTeaching staff from the business field, with extensive teaching experience.Capacitates for the application of research techniques and prepares for the analysis of information through computer tools such as Excel, SPSS and SAS Enterprise Miner.Methodology that serves to solve real problems.Differential FactorsIt includes a residential week in London to visit and meet important multinational companies and agencies specialized in Marketing Research and Business Intelligence.Possibility of internships at ALD Automotive, Altadis Imperial Tobacco, Burger King, Campofrío, DKV Seguros, GFK, Kantar Media, Mindshare, Nielsen, Telefonica, Vodafone.Candidate Profile... [-]

Official master's degree in marketing and digital advertising

Universidad Nebrija
Online Full time Part time 1 year February 2019 Spain Madrid + 1 more

The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market, irreversibly online. [+]

Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.

The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.... [-]


Master in Communications and Future Marketing in Madrid

GBSB Global Business School
Campus Full time 9 - 12 months Open Enrollment Spain Madrid

Study Communications and Future Marketing at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education. [+]

Why Master in Communications and Future Marketing in Madrid

Study Communications and Future Marketing at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education.

Program Description

The Master in Communications & Future Marketing in Madrid program teaches students the most effective ways of planning and launching an integrated, multi-channel communication and marketing campaign that will succeed today across global markets. This master in marketing communications in Madrid incorporates teachings in the areas of leadership, global business strategy, digital and innovative marketing, brand communication, as well as trend research and market analysis.... [-]


Professional master in digital marketing and social networks

Instituto Internacional de Marketing - Digital Business School
Online Campus Part time 14 months September 2019 Spain Barcelona Madrid + 2 more

Digital Marketing emerges as a response to the needs of Market 2.0 and requires the incorporation of highly qualified professionals in all its areas. This discipline combines traditional marketing strategies with new methods capable of taking advantage of the particularities of the digital environment and anticipating the future. [+]

The Master in Digital Marketing arises from the need of the 2.0 market whose demand demands highly qualified professionals in all areas of digital marketing

Why the Professional Master in Digital Marketing and Social Networks?

Digital Marketing emerges as a response to the needs of Market 2.0 and requires the incorporation of highly qualified professionals in all its areas. This discipline combines traditional marketing strategies with new methods capable of taking advantage of the particularities of the digital environment and anticipating the future.

This training will provide you with research methodologies, creative processes and powerful technical tools to efficiently carry out Digital Marketing campaigns, strategic plans for Social Media and actions in various digital channels that guarantee a high profitability for your company.... [-]


Online master in communication and political marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Online Full time 1 year September 2019 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES:

Students who successfully pass this program:

They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]


Masters degree in digital media and social marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The objective of the Master in Digital Marketing and Social Media is to train top professionals who need to develop and implement successful marketing strategies to reach consumers in existing markets and through new digital media. [+]

The objective of the Master in Digital Marketing and Social Media is to train top professionals who need to develop and implement successful marketing strategies to reach consumers in existing markets and through new digital media.

Upon completion of the Master, students will be able to:

Mastering the techniques of electronic commerce, selling on the Web and generating traffic to websites. Setting appropriate objectives to online marketing and evaluate the ROI of such shares. Deepening themes positioning, web development success, CRM, e-mail marketing or Social Media Marketing. Perform digital marketing strategies and designing advertising campaigns on the Internet. Changing the way in which the company relates, communicates and manages its relationship with customers and markets, to adapt to the economy and society. ... [-]

Masters in Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2019 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research

In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior.

The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions.

With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry.... [-]


Master Degree in Sports Marketing

Real Madrid International School
Campus Full time 1 year October 2019 Spain Madrid

Study sports marketing with the best possible partners: Universidad Europea and Real Madrid, the top income generator and most recognized brand in Sports worldwide. [+]

Study sports marketing with the best possible partners: Universidad Europea and Real Madrid, the top income generator and most recognized brand in Sports worldwide.

Experience the most modern way of teaching including real projects and case studies, participation in sports events, networking possibilities and internships in sport-related brands.

Goal

The objective of this program is to form, update and specialize students as marketing and communication professionals with a specific orientation for sports. The lack of professionalism in multiple sports institutions yet and the huge investment in sports in the different sectors create a perfect scenario for the arrival of modern, creative and updated marketing professionals in the sports industry.... [-]


Master in digital marketing and online strategy

Spain Business School
Online Part time 10  February 2019 Spain Madrid

Aimed at all professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the benefits of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital ... [+]

Who should attend:

All professionals who need to incorporate into their business strategies new customers use channels: digital. And, of course, to all entrepreneurs who need to know the advantages of the Internet, either because they will mount an e-commerce or because they want to transform or adapt their traditional business to digital.

Objectives: Know, understand and apply the fundamentals of any company, but from the perspective of the new market: the digital. Acquire full knowledge of marketing and customer management. Ability to measure and achieve results on the actions that are launched. Become an expert in achieving the best ROI. Being able to build your own project and get funding for it ... [-]

Master in Marketing, Marketing and Revenue Management

OSTELEA | Distancia
Online Part time September 2019 Spain Madrid Barcelona Spain Online + 1 more

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. [+]

More expansion, greater competitiveness

Tourism is one of the sectors that has changed the most in the world in recent decades. In countries such as Spain, it is clearly the most dynamic sector with the most growth in general, driven by the professionalization of functions and the incorporation of specific technologies. This radical change is not only given from within the sector but also from outside, subject to the push that the internet represents and changes in consumer habits. Unlike what happened a few years ago - when customers went to travel agencies - the client is currently an active part in the process of searching, planning and booking their trips and services through the Internet, without any need to resort to intermediaries. The volatility of prices caused by the immediacy of the new online agencies, the overwhelming offer of hotel beds, low-cost flights has generated a generalized increase in global tourism and, consequently, have made the competitiveness of the entire sector grow.... [-]