Master's in Marketing Studies in Spain

Compare Masters Programs in Marketing Studies in Spain 2018

Marketing Studies

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Top Master Programs in Marketing Studies in Spain 2018

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Master in Digital Transformation

Castelldefels School of Social Sciences
Campus Full time 1 year September 2018 Spain Barcelona

The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. [+]

For some years now, we have been globally immersed in the so-called digital age, a major and disruptive change in every aspect of our life. Business environment is no exception. The creation of companies that operate exclusively on the Internet has revolutionized the conventional way of conceiving the company, the strategy and the models of doing business. Thus, new cases of business success such as Google, Facebook, Twitter, Netfl ix or Spotify, among other OTTs, are digital natives. The rules of the game have changed and now any company or organization must know how new technologies aff ect the company, how to take advantage of them and how to use them to fi nd new opportunities or new competitive advantages.... [-]


Master Online - Marketing And Sales

Instituto Europeo de Posgrado
Online Part time 14 months September 2018 Spain Madrid Spain Online + 1 more

The Master in Marketing and Sales enables you as a specialist in this business area, allowing you to occupy positions of managerial responsibility [+]

Master Online - Marketing and Sales

The Master in Marketing and Sales enables you as a specialist in this business area, allowing you to occupy positions of managerial responsibility.

What are the program objectives?

The objective of the Master in Marketing and Sales is to train specialized managers able to respond to today's changing market, anticipating their needs and finding opportunities through the acquisition of knowledge and skills and typically commercial marketing.

Why Choose Us?

The learning methodology is based on the "case method", video classes, virtual sessions and interactive exercises. The student has a weekly schedule of work and personal follow a tutor. The faculty consists of professionals in the business.... [-]


Online Master In Strategic Brand Management And Communication

LaBasad - Barcelona School of Arts & Design
Online Full time 1 year May 2018 Spain Spain Online

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal. [+]

Online Master in Strategic Brand Management and CommunicationObjectives of the Master

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal.

With the Online Master in Management and Strategic Communication of Fashion Brands of LABASAD , the complete cycle of fashion is managed, from the conceptualization of the product until it is placed in the store and entered into the customer's bag.

Acquire styling techniques when dressing.Establish the necessary foundations to develop a collection.Know the importance of marketing at the point of sale.Understand the whole ecosystem after the fashion business.Combining creativity, management skills and entrepreneurial attitudes.Expand the skills and abilities to work with innovation teams.Study plan# 1 Module - HISTORY AND ANALYSIS IN THE FASHION SECTORFashion history: fashion and trendsAnalysis and positioning in the fashion sector# 2 Module - COLLECTION PURSUIT: CREATE AND PREPARE COLLECTIONPreparation and design of collectionsFashion design manufacturing processesProduction managementMarketing and retail marketing strategiesRealization of the collection's LookbookRealization of the Fashion Film of the collectionStyling and other disciplines# 3 Module - DISSEMINATION OF THE COLLECTION: MARKETING AND COMMUNICATIONCreation of the brand imageAdvertising and media relationsCommunication and PR at Fashion eventsInfluencer and RRSS in the fashion sectorFinal Master ProjectAccess requirements... [-]

Master Executive In Digital Marketing Management

Instituto Internacional de Marketing - Digital Business School
Online Campus Full time 14 months October 2018 Spain Barcelona Madrid + 2 more

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically. [+]

Why This Mastre?

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically.

This executive master will turn you into a deep connoisseur of the digital business sector, with a theoretical base that will allow you to make the right decisions with criteria. You will be able to design and coordinate projects and business strategies.

goals"You will be able to devise and direct digital projects with guarantees of success"Have a broad and transversal vision of different digital business models.Gain a theoretical and practical basis to make the best decisions during the planning and execution of digital strategies.Acquire a strategic vision to coordinate teams effectively and achieve corporate objectives.Achieve the digital transformation of your company with guarantees.Who is it headed to?... [-]

Master in Revenue Management and Digital Marketing

Euroaula Barcelona
Campus Full time 12 months October 2018 Spain Barcelona

Tourism professionals need to specialize in new management models. Increasingly, hotels and other tourism companies, such as airlines and travel agencies, are claiming profiles of Revenue and Marketing Managers that will help them to maximize their income. This Master focuses on providing students with the Digital Marketing and Revenue tools needed to develop more effective strategies in this area and fulfill the increasing demand for professionals in that area. [+]

This Master focuses on providing students with the Digital Marketing and Revenue tools needed to develop more effective strategies in this area and fulfill the increasing demand for professionals in that area.

Programme Objectives Acquire a vision of Digital Marketing and Revenue Management from the perspective of business management. You will be capable of promoting the culture of Marketing and Revenue Management as an indispensable element of tourism management. Understand the procedures, tactics, and strategies of the Revenue Management and apply them to the reality of tourism management. Manage and anticipate demand adequately. Manage in a balanced way the commercialization and distribution of the different sales channels: direct channel vs. intermediary channels. Acquire the knowledge to face the needs of a tourism company, and especially of hotel companies and travel agencies. You will be updated with new marketing strategies in tourism companies. Acquire knowledge to design a specific marketing plan for a tourism company to improve its competitiveness. Key Tools ... [-]

Official University Master's Degree: Marketing, Consultancy And Political Communication (U. Santiago)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time 1 year October 2018 Spain Madrid

The Master in Marketing, Consultancy and Political Communication is the main reference of this discipline in Spain, having been considered in the years 2012, 2013, 2014, 2015 and 2016 as the best Master's Degree in Communication, according to the prestigious Master's ranking developed annually by the newspaper El Mundo. Its training program responds to the growing demand of communication professionals in organizations with a strategic focus. It offers, for those who wish to specialize in this field, the necessary theoretical and practical tools for the design and implementation of effective and effective political and institutional communication strategies. [+]

The Instituto Universitario de Investigación Ortega y Gasset develops this master's degree in its School of Politics and High Government, Governance .

A plural and independent space to share experiences, acquire new knowledge and develop the capacities that governments and public administrations need to be transparent and efficient in their management.

Basic information

Official qualification awarded by the University of Santiago de Compostela, in collaboration with the Instituto Universitario de Investigación Ortega y Gasset ./>

Program Director: Dr. Nieves Lagares/>

Academic Council: Dr. Javier Zamora Bonilla, Dr. José Luis Barreiro, Dr. Javier Del Rey Morató, Dr. David Redolí Morchón, Dr. Margarita Márquez Padorno, Dr. Erika Jaráiz, Dr. Pablo Oñate Rubalcaba, Dr. Juan Montabes Pereira , Dr. José Manuel Rivera, Dr. Gabriel Colomé García, Dr. José Luis Sanchís, Dr. Andrea Donofrío, Dr. Fernando Vallespín Oña.... [-]


Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2018 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]


Master in Marketing & Sales

EAE Business School International
Campus Full time 1 year October 2018 Spain Barcelona Madrid + 1 more

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Master in Marketing & Sales

This program will be conducted in English.

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

Reasons to do EAE’s Master in Marketing & Sales in Spain:

AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor because it helps participants to develop the skills and competencies acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialization programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialization programs free of charge. The ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM with a qualification from EAE. One of... [-]

Master in Marketing

EU Business School
Online Campus Full time 1 year October 2018 Spain Barcelona + 1 more

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business. [+]

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).... [-]


Master In Digital Marketing

ESIC Business & Marketing School
Online & Campus Combined Full time Part time 5 - 12 months February 2019 Spain Madrid Barcelona Sevilla A Coruña + 4 more

Digital has changed everything and it is time to regain control of your brand's relationship with your customers in a digital environment. Discover with the Master in Digital Marketing of ICEMD the opportunities of an unstoppable revolution, its possibilities of segmentation, bidirectional communication, the measurement of results, access to a global market. [+]

Become a global digital marketing professional by learning the strategies, techniques and practices of marketing and digital advertising of the current online environment

Digital has changed everything and it is time to regain control of your brand's relationship with your customers in a digital environment. Discover with the Master in Digital Marketing of ICEMD the opportunities of an unstoppable revolution, its possibilities of segmentation, bidirectional communication, the measurement of results, access to a global market.

Six complete modules that will help you to master the most advanced and effective disciplines in Marketing, Communication, Advertising and Online Sales, in the hands of active digital experts. The whole world of Digital Marketing in a single master, at the end of which you will have all the necessary knowledge to digitally enhance your business and give a new twist to your professional career.... [-]


Master in Digital Marketing

Harbour.Space
Campus Full time Open Enrollment Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job. [+]

This program is taught in ENGLISH. The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.... [-]


Online Master In Communication And Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Online Full time 1 year September 2018 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES:

Students who successfully pass this program:

They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO:

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills.... [-]


Master In Business Management And Marketing

ESEM
Campus Full time September 2018 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales

ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies.

By our classrooms and programs it has been more than 20,000 students on five continents.

Target

Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management.

With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager.... [-]


Official Master's Degree In Marketing And Digital Advertising

Universidad Nebrija
Online Full time Part time 1 year February 2019 Spain Madrid + 1 more

The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions in this market, irreversibly online. [+]

Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.

The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital.... [-]


Digital Business Global Master

Zigurat Global Institute of Technology
Online Part time 6 months May 2018 Spain Spain Online

The Digital Business Global Master has been designed for all those professionals who want to foster their technological and decision-making skills and add a differential value to increase their competitiveness in the global market. [+]

Disrupt the Industry

The Digital Business Global Master has been designed for all those professionals who want to foster their technological and decision-making skills and add a differential value to increase their competitiveness in the global market.

International Summit in Barcelona 200 Hours 6 Months Relevant lecturers from all over the world Exclusive Masterclass International Networking 100% Online Overview

We are living in a world with exponential technological advancement whereby we must redefine ourselves through the latest technologies by adopting the most innovative methodologies.

This program is provided by leaders, experienced executives and will drive you into Digital Transformation excellence. Real-case studies based on multiple levels of experience will guarantee you being more competitive and taking only right decisions in the future. Study online at any time that is convenient for you. Join us during the 3 days Summit in Barcelona to take an advantage of networking sessions.... [-]