Master's in Marketing Studies in Spain

Compare Masters Programs in Marketing Studies in Spain 2018

Marketing Studies

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

Spain (Spanish: España) is a diverse country sharing the Iberian Peninsula with Portugal at the western end of the Mediterranean Sea. Spain is considered an exotic country in Europe due to its friendly inhabitants and relaxed lifestyle. The normal duration for University courses in Spain is 4 years, except Medicine and the double degrees, which are 6. Madrid and Barcelona are well known cities around world for its cuisine, vibrant nightlife, and world-famous folklore and festivities.

Top Master Programs in Marketing Studies in Spain 2018

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Masters In Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Best Masters in Marketing Studies in Spain 2018. Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2018 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher from the sector with support from real... [-]

Double Degree In Administration And Management Of Companies + Mba Or Master's Degree Of Specialization

CESMA Business School
Campus Full time 4 years September 2018 Spain Madrid

The Double Degree in Business Administration and Management + MBA or Master of Specialization, in any of the areas of knowledge offered by CESMA, has been designed to respond to the challenges that today arise in the business world. [+]

The Double Degree in Business Administration and Management + MBA or Master of Specialization , in any of the areas of knowledge offered by CESMA, has been designed to respond to the challenges that today arise in the business world.

It is aimed at young people with an initiative who wish to study business, developing their skills in teamwork and leadership, as a basis for the future performance of positions of responsibility.

CESMA Business School proposes a rigorous and comprehensive four-year program, which enhances the development of the attendees' abilities to analyze and solve business management problems.

In the fourth course of specialization, the training contents are taught under the master methodology, obtaining along with their business degree, the corresponding title to the master held.... [-]


Master in Digital Marketing

Harbour.Space
Campus Full time Open Enrollment Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. [+]

This programme is taught in ENGLISH. The Master programme in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Upon completing the Harbour.Space Master of Digital Marketing degree programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. Program Structure This program contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company. All courses are electives, yet we strongly recommend students to... [-]

Máster en Marketing y Marketing Digital

Galicia Business School
Campus Full time 9 months October 2018 Spain Vigo

Desde la convicción de que el mejor marketing pasa por la adecuada preparación de sus profesionales, la Asociación Galega de Marketing y Galicia Business School unen sus fuerzas para desarrollar en Galicia un programa de primer nivel. Nace así nuestro Máster en marketing y Marketing Digital: un programa en el que confluyen los mejores profesionales del marketing de Galicia, junto con un elenco de especialistas de las mejores escuelas de España y la visión internacional fruto de la colaboración de Galicia Business School y el Digital Marketing Institute. [+]

Actualizado, profesional, novedoso y único

El marketing se ha convertido en el elemento diferencial para el éxito de las empresas. Por muy bien que fabriques o sirvas, el mejor producto o servicio requiere de la adecuada estrategia de marketing para lograr ventajas diferenciales y sostenibles en los mercados.

Desde la convicción de que el mejor marketing pasa por la adecuada preparación de sus profesionales, la Asociación Galega de Marketing y Galicia Business School unen sus fuerzas para desarrollar en Galicia un programa de primer nivel. Nace así nuestro Máster en marketing y Marketing Digital: un programa en el que confluyen los mejores profesionales del marketing de Galicia, junto con un elenco de especialistas de las mejores escuelas de España y la visión internacional fruto de la colaboración de Galicia Business School y el Digital Marketing Institute.... [-]


Master in Digital Transformation

Castelldefels School of Social Sciences
Campus Full time 1 year September 2018 Spain Barcelona

The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. [+]

For some years now, we have been globally immersed in the so-called digital age, a major and disruptive change in every aspect of our life. Business environment is no exception. The creation of companies that operate exclusively on the Internet has revolutionized the conventional way of conceiving the company, the strategy and the models of doing business. Thus, new cases of business success such as Google, Facebook, Twitter, Netfl ix or Spotify, among other OTTs, are digital natives. The rules of the game have changed and now any company or organization must know how new technologies aff ect the company, how to take advantage of them and how to use them to fi nd new opportunities or new competitive advantages. The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. The program is designed to show the new Internet professionals the key drivers required to be successful both in launching a new business and in transforming those businesses that still operate outside the digital world and need to make the leap. Professionals who know and master the new digital environment, know how to exploit social networks, be prepared to launch Mobile Marketing strategies and help your company to develop its e-commerce plan. In short, professionals and executives who know how to take advantage of New technologies to gain a solid competitive advantage over... [-]

Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time 1 year October 2018 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

Best Masters in Marketing Studies in Spain 2018. A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy... [-]

Master In Communication And Political Marketing

CESCOMPOL - Centro de Estudios Superiores de Comunicación y Marketing Político
Campus Full time 1 year September 2018 Spain Madrid

This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. [+]

OBJECTIVES: Students who successfully pass this program: They will improve their own professional profile in the area of ​​politics. They will acquire communicative strategies and techniques to apply them to political candidates. Working as election campaign or government communication advisors To become specialists in electoral marketing that promote the consulting as a work in the service of the political class. ADDRESSED TO: This program is aimed at either graduates in Political Science, Marketing, Journalism, Law or International Relations; As well as professionals with university degrees and experience in the world of politics who wish to improve their personal skills. METHODOLOGY CESCOMPOL is a collaborating center of the University of Alcalá de Henares (UAH), one of the oldest in Europe. The academic contents of this master's degree are structured from more general topics (such as political communication) to specific modules (such as application to the Government, a political party and a candidate). The methodology is based on both theoretical and practical parts, to consolidate all the knowledge acquired and all contents are adapted to both Spain and Latin America. The faculty is composed of professionals in the field and experts in their respective modules, with experience in public policies, government plans, communication strategies and electoral campaigns. EVALUATION Obtaining the final title is subject to the passing of all modules of the Master, as well as the preparation of the Final Master's Work. DEGREE THAT IS OBTAINED Master's Degree by the University of Alcalá de Henares and Master's degree by CESCOMPOL TEMARY... [-]

Executive Master In Corporate Communication

IMF Business School
Campus Part time 17 weeks Open Enrollment Spain Madrid

This Master is built on the understanding of the keys to developing a strategy for innovative, efficient, cost effective and aimed at maximizing the customer experience communication. the most disruptive trends are analyzed, strategies for greater business impact study, and will be explained in detail all the tools that allow us to implement a sophisticated model in communication management, taking into account the coexistence of the world online and offline and paying particular attention to the impact on the income statement for the business. [+]

Best Masters in Marketing Studies in Spain 2018. This Master is built on the understanding of the keys to developing a strategy for innovative, efficient, cost effective and aimed at maximizing the customer experience communication. the most disruptive trends are analyzed, strategies for greater business impact study, and will be explained in detail all the tools that allow us to implement a sophisticated model in communication management, taking into account the coexistence of the world online and offline and paying particular attention to the impact on the income statement for the business. The best speakers to cover, through a mainly practical approach, total communication business models being protagonists of the new business paradigm. 60 ECTS of which 170 hours are face organized in 12 modules and a workshop, accompanied by a draft communication of a company. Eminently practical and supported by real cases. This master will allow students enrolled create the most effective corporate communication strategies in the field of organization and lead the necessary resources for its implementation. OBJECTIVES Executive Master in Corporate Communication The main objective of this master executive, is that participants know develop strategies and action plans for the function of marketing and communication companies of different sizes and sectors. In addition, with this master you will get: Learn Marketing and Communication B2B and B2C. Understand the complementarity of online and offline world. Ll understand market understanding and relationship with the new consumer. Analyze metrics and analytics to understand the performance of marketing actions and communication.... [-]

Master In Business Management And Marketing

ESEM
Campus Full time September 2018 Spain Madrid

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Managers or Sales ... [+]

A program for professionals at international level. Aimed at people who hold or are called to occupy the positions and functions of Commercial Marketing Director or Sales ESEM, with 47 years of activity and development, is the business school specializing in business areas of Sales and Marketing, with recognition in national and international companies. By our classrooms and programs it has been more than 20,000 students on five continents. Target Provide the necessary tools for business development. These tools serve the dual function of Sales and Marketing Management. With the theoretical methodology - ESEM practice, the student will be provided the adptación to new technologies, as necessary and requested today for a post of Sales, Marketing and Sales Manager. The practical content of the program, new technologies, quality of teachers and the exchange of experiences of students, makes this program meets the goal of being High Business Quality. "The philosophy of this Post Grade is learning by doing" Programme structure The program takes place over one academic year and a total of six modules. After the titling it will be obtained Master in Business Management and Marketing. Evaluation Students should develop practical work on the topics covered in the modules, routing and structuring your thesis. The work will be developed within the school hours of each module and evaluated by teachers. If necessary they will receive tutoring to amend those aspects of the work presented that were not according to the requirements of ESEM in each area. The purpose of... [-]

International Master in Marketing - Bilingual

EADA Business School Barcelona
Campus Full time 1 year October 2018 Spain Barcelona

This programme aims to boost your professional opportunities in the field of marketing, whether you aim to take your first steps in the profession or to accelerate your early career progression. [+]

Best Masters in Marketing Studies in Spain 2018. Latest Professional Practice- International business trip to explore and experience real-world challenges- A specialised track to give you an edge in a growth area- The latest professional tools for data analysis and visualization- Classes taught by expert visiting professors from all over the world Corporate Connections- Faculty with extensive professional experience- Company visits and conferences- On and off-campus recruiting events and corporate presentations- Visiting alumni sharing their experience and expertise International Exposure- Faculty from all over the world- +50 nationalities in our student body- Exchange programme with +30 top-ranked partner schools Become bilingual- Access to professional positions requiring English language skills- Optional exchange programme in English with +30 schools- Networking plus with 250-300 classmates across all International Master programmes ... [-]

Master in Digital Marketing and E-Tourism

Euroaula Barcelona
Campus Part time 9 months October 2018 Spain Barcelona

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. [+]

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market. Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their proefssional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in Spanish) Introduction to Digital Marketing for the... [-]

Master in Digital Marketing & Customer Experience in Madrid

ESERP Business School
Campus Part time 1 year October 2018 Spain Madrid

Through a dynamic and active teaching method you will be provided with up-to-date knowledge that will allow you to apply the latest techniques and tools. [+]

Best Masters in Marketing Studies in Spain 2018. The educational content of the Master’s Degrees has been adapted to meet the requirements of the European Higher Education Area. They offer 60 ECTS credits, whereby guaranteeing an ongoing effort for the improvement of managerial skills and the optimal development of attitudes such as initiative, teamwork and critical thinking. The Master’s Degrees at ESERP put special emphasis on the development of professional skills that are based on up-to-date knowledge, and that will enable the student to strategically put into practice the latest techniques and tools. To do so, we rely on a Faculty that is made up of expert professionals who bring the most relevant issues to the classroom regarding the current business sector. To integrate the students into the business world and help them in the decision-making process, we apply a dynamic and active teaching system, through the implementation of various teaching tools, which include simulation and the case-study method, among others. Objectives Good organisational, leadership and management skills. Adaptability to change and innovations in technology. Ability to provide a company’s senior management with strategic and operational plans. Critical analysis and abstract thinking. Quick identification, analysis and solving of problems. Open-mindedness towards the socioeconomic and cultural environment. As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations. Methodology Case-Study: Case studies are used to study the functional areas of a business, most of... [-]

Master in Marketing

European School of Economics Madrid
Campus Full time 12 - 15 months September 2018 Spain Madrid

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations. [+]

The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations. As part of the Marketing specialisation, master students explore: innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool marketing strategies of international organisations and approaches to a new international market opportunities customer-driven marketing strategies in emerging economies the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur Skills Acquired conceptual thinking, critical analysis, and the implementation of strategic action advanced communication and inter-personal skills in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts advanced enquiry and research skills, holistic thinking, integration and synthesis team working and motivational skills inner responsibility and self-inspection skills required for effective leadership. The ESE Madrid centre is fully equipped with a student study area, computer lab, library, and wireless internet access. Course Programme The Master of Science (MSc) programme is a 12-15 month course. Completion of the master’s programme necessitates: full-time, compulsory attendance internship placements final dissertation Term I 5 core courses, common to all master students, regardless of... [-]

Master in Advanced Marketing (Spanish)

University of Deusto: Deusto Business School
Campus Full time 12 months September 2018 Spain Bilbao

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]

Best Masters in Marketing Studies in Spain 2018. Program Description This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies. The Master's Degree in Advanced Marketing is taught itinerant way between the campus of San Sebastian and Bilbao: Course next edition 2016/17: Campus Bilbao The program is aimed at Graduates in Business Administration (or equivalent) or other disciplines that have completed at least 12 ECTS in the area of ​​marketing such as advertising and public relations, Communications, Tourism, Journalism, Psychology ... Program A) Compulsory subjects: from September to January Strategic Marketing Area Area Strategic Brand Management Relationship Marketing Area B2B and Channel Management Area Area Integrated Communication Sustainability and Innovation Area Manager on a Networked World B) Optional subjects: February -September Optative subjects Business practice Master's Thesis Admission requirements Academic Requirements Official university degree (or equivalent). People who are in the final year of college may apply for admission, in which case the final admission is conditional upon completion of... [-]