Masters Program in Marketing Studies in South America

View Masters Programs in Marketing Studies in South America 2018

Marketing Studies

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

Spanning many countries and island territories, South America is home to many Spanish-speaking countries. Here, students can literally walk through history on their way to class and soak up the culture of ancient societies. 

View all Master Programs in Marketing Studies in South America 2018

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Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours May 2018 Spain Madrid Barcelona Spain Online Colombia Bogotá + 6 more

Master to acquire the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of a 360º Digital Marketing Plan, including also a Plan for the launch of an electronic commerce. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with new market trends, so we promote this Master's Degree with the official title of the Nebrija University: to train professionals who can provide solutions to the digital transformation in which we are immersed both companies, as society in general.

This Master with a university degree in Digital Marketing

Master's programIntroductory Module: Principles and foundations of the Digital EconomyModule 1: Digital Marketing and Social Media I Plan for an e-commerceModule 2: Social NetworksModule 3: Digital Marketing and Social Media II Plan for an e-commerceModule 4: Productivity ToolsModule 5: ORM - Online Reputation Marketing and monitoring toolsModule 6: Content ManagementModule 7: Social Media ApplicationsModule 8: Digital Marketing and Social Media III Plan for an e-CommerceModule 9: Recruitment and Conversion Strategies I: Inbound MarketingModule 10: Recruitment and Conversion Strategies II: Digital AdvertisingModule 11: Web analytics and profitabilityModule 12: Plan of Digital Marketing and Social Media IV for an e-commerceModule 13: Loyalty and engagement strategies in digital environments (engagement)Module 14: Mobile MarketingModule 15: Managing an e-commerceModule 16: Entrepreneurship in the digital economyFinal Master Project: Presentation of the Digital Marketing Plan and launch of an e-commerce... [-]

Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours May 2018 Spain Madrid Barcelona Spain Online Colombia Bogotá + 6 more

Master to acquire the knowledge and the most appropriate techniques for the design, implementation, management, analysis and measurement of a 360º Digital Marketing Plan, including also a Strategy Plan for the measurement of a website. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our entire environment. Companies need professional profiles in line with the new market trends, and that is why we promote this University Master with a degree from the Nebrija University. With the aim of training professionals who can provide solutions to the digital transformation in which we are immersed both companies and society in general.

This Master with a university degree in Digital Marketing

Face-to- face, online and blended learningPersonalized tutoring in the completion of the Master's Thesis ProjectWork guidance through an individualized "Career Plan"Development of a "360º Marketing Plan " and a "Web Analytics Plan"With a total of 37 webinar classes (online)Master's programIntroductory module: Principles and foundations of the digital economyModule 1: Digital Marketing Plan IModule 2: Social Media MarketingModule 3: Digital Marketing Plan IIModule 4: Capture and conversion strategies I: Inbound MarketingModule 5: Recruitment and conversion strategies II: Digital AdvertisingModule 6: Digital Marketing Plan IIIModule 7: Mobile MarketingModule 8: Loyalty and linking strategies in digital environmentsModule 9: Web Analytics and KPI - How to measure and optimize the webModule 10: Entrepreneurship in the digital economyModule 11: Digital Marketing Plan IVModule 12: Introduction to Web AnalyticsModule 13: Basic Concepts of Web AnalyticsModule 14: Web Analytics Plan IModule 15: Google AnalyticsModule 16: Web Analytics Plan IIModule 17: Creation of Control PanelsModule 18: Calculation of ROI in Web AnalyticsModule 19: Other measurement tools using markers, the vision of Webtrekk Q3Module 20: Web... [-]

Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours May 2018 Spain Madrid Barcelona Spain Online Colombia Bogotá + 6 more

Learn the most appropriate knowledge and techniques for the design, implementation, management, analysis and measurement of a 360º Digital Marketing Plan, including a Social Media Plan. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our entire environment. Companies need professional profiles in line with the new market trends, and that is why we promote this University Master with the title of the Nebrija University. With the aim of training professionals who can provide solutions to the digital transformation in which we are immersed both companies and society in general.

This Master with a university degree in Digital Marketing

Master's programIntroductory Module: Principles and foundations of the digital economyModule 1: Digital Marketing and Social Media Plan IModule 2: Social NetworksModule 3: Digital Marketing and Social Media Plan IIModule 4: Professional management: actions, channels and tools 2.0Module 5: ORM - Online Reputation Marketing, measurement and monitoringModule 6: Content Management: creation, management and dissemination of contentModule 7: Digital and Social Media Marketing Plan IIIModule 8: Capture and conversion strategies I: Inbound MarketingModule 9: Positioning in search enginesModule 10: Recruitment and conversion strategies II: Digital AdvertisingModule 11: Web analytics and profitabilityModule 12: Digital and Social Media Marketing Plan IVModule 13: Loyalty and engagement strategies in digital environments (engagement)Module 14: Mobile MarketingModule 15: E-commerceModule 16: Entrepreneurship in the digital economyFinal Master Project: Presentation of the Digital Marketing and Social Media Plan... [-]

Master In Digital Marketing

inesdi - Digital Business School
Online Campus Full time Part time 240 - 1500 hours May 2018 Spain Madrid Barcelona Spain Online Colombia Bogotá + 6 more

Discover the practices and techniques to carry out the design, implementation, management, analysis and measurement of a Digital Marketing Plan and Search Engine Marketing. You will work on a real project that will allow you to acquire the necessary experience. [+]

OPEN CALLS IN BARCELONA, MADRID AND ONLINE/>

We present the Master in Digital Marketing/>

The Internet, digital platforms and information technologies are transforming our entire environment. Companies need professional profiles in line with the new market trends, and that is why we promote this University Master with the degree from the University of Nebrija. With the aim of training professionals who can provide solutions to the digital transformation in which we are immersed both companies and society in general.

This Master with a university degree in Digital Marketing

Master's programIntroductory Module: Principles and foundations of the digital economyModule 1: Digital Marketing Plan IModule 2: Social Media MarketingModule 3: Digital Marketing Plan IIModule 4: Capture and conversion strategies I: Inbound MarketingModule 5: Recruitment and conversion strategies II: Digital AdvertisingModule 6: Digital Marketing Plan IIIModule 7: Mobile MarketingModule 8: Loyalty and Linking Strategies in digital environmentsModule 9: Web Analytics and KPI's - How to measure and optimize the webModule 10: Entrepreneurship in the digital economyModule 11: Digital Marketing Plan VModule 12: Introduction to search engine positioningModule 13: Creating a site with WordPressModule 14: SEO on pageModule 15: SEO-oriented web analyticsModule 16: Excel and SpreadsheetModule 17: Keyword Research, actionable keyword searchModule 18: SEO toolsModule 19: Content Marketing, creation of shocking and optimized content for SEOModule 20: Linkbuilding and its keysModule 21: SEO BudgetModule 22: Local SEOModule 23: MicroformatosModule 24: SEM. Search engine advertising. AdwordsModule 25: OptimizationModule 26: SEM BudgetFinal Master Project: Presentation of the Digital Marketing Plan... [-]

Master Online Marketing Manager Digital Online (isefac)

IONISx
Online Part time 18 months Open Enrollment France France Online Reunion (Fr.) Belgium Online Niger Algeria Online Mauritius Canada Online Martinique (Fr.) Congo ROC (Brazzaville) Online Madagascar Cote d'Ivoire Online Luxembourg French Guiana Online Liechtenstein French Polynesia Online Lebanon Gabon Online Gabon Lebanon Online French Polynesia Liechtenstein Online French Guiana Luxembourg Online Côte d'Ivoire Madagascar Online Congo Martinique Online Canada Mauritius Online Algeria Niger Online Belgium Reunion Online Switzerland Switzerland Online + 34 more

Become a complete manager of marketing and communications, controlling the creative, productive and strategic aspects of all digital media. [+]

Become a complete manager of marketing and communications, controlling the creative, productive and strategic aspects of all digital media.

WHY THE MASTERS ONLINE MARKETING ISEFAC?

You have a business background, marketing, communication or computer? Master all facets of marketing and digital communication and become an indispensable strategic asset in the development of the company. Take command of digital strategy and gain responsibilities.

This degree course focuses on the practical application of business skills you gain an overall picture of the evolution of digital marketing and access to the most sought after positions in the enterprise market.

TRADES

A gateway to the digital professions in high demand:... [-]


Graduate In Branding Experience

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18 months March 2019 Brazil São Paulo

We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities. [+]

BECAUSE?

We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities.

FOR WHOM?

For professionals looking to broaden their knowledge or direct their careers to the promising area of ​​Branding, developing strategies, plans and actions to build, manage and communicate brand values, attributes and contents.

HOW IS IT?

"Marks, not products," said journalist and writer Naomi Klein in the controversial "No Logo" as a way of criticizing what would then be the renaissance of marketing now as a form of product significance.... [-]


Administration And Marketing - Business Faculty

Universidad Privada De Ciencias Aplicadas
Campus Full time March 2019 Peru Lima

For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market plan, taking into account new trends it is necessary. So the UPC way you as an integral strategist marketing, a professional business vision and action capacity to lead all variables in this discipline: the market, the product, distribution, pricing, communication and sales. [+]

For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market plan, taking into account new trends it is necessary.

So the UPC way you as an integral strategist marketing, a professional business vision and action capacity to lead all variables in this discipline: the market, the product, distribution, pricing, communication and sales.

Students Career Management and Marketing will become leaders who will identify consumer needs and create innovative strategies to strengthen their relationship with a brand or product, reaching the shared benefit.

We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-negocios/... [-]


Master In Digital Communication, Web Journalism And New Media

Grupo Tiradentes
Campus Full time 368 hours March 2019 Brazil Aracaju

Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. [+]

Differentials Course

Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. In this sense, the specialization course in Digital Communication, Web journalism and new media has to cover this gap, consolidating with the distinction of being face, multidisciplinary and interdisciplinary, with theoretical and practical activities, teachers and doctors teachers with professional activities and research focused on the area. By purchasing our certified specialist, many working professionals doors will open as you may act in communication consultancies, advertising agencies, digital media companies, websites and internet portals in content management processes and monitoring of social networks. Also, you may be able to act as a multiplier of that knowledge in the teaching area for higher education. What are you waiting for? Subscribe now! With classrooms with multimedia, library, equipment and computer labs and computer graphics, areas of special access and other facilities guaranteed to teachers and students, and production of materials, we are able to offer you the best benchmark of the market! They are all very welcome to a new phase in your career and your professional life! Good luck to everyone!... [-]


Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2018 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master In Social Media Marketing

Grupo IOE
Online Part time September 2018 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

This Master is designed for professionals who are interested in designing strategies using digital tools for maximum profitability of its business in digital environments based on the processes of attraction, conversion and automation. [+]

A digital revolution you are living in the day to day of a professional marketing and communication. Companies are adapting quickly to new tools in digital environments. Therefore, companies and professionals must be prepared to integrate within the Marketing Plan, the strategies and digital tools to generate traffic, recruitment, retention and performance measurement. This Master is designed for professionals who are interested in project strategies using digital tools for the maximum profitability of its business in digital environments based on processes attraction, conversion and automation.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies ... [-]

Masters In Consumer Behavior

ESPM
Campus Part time March 2019 Brazil São Paulo

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being. [+]

goal

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being.

There are two specific objectives:

Develop skills in interpreting, analyzing and evaluating consumer decisions. To promote the verticalization of knowledge about marketing / consumption relations aimed at preparing professionals to work in the areas of marketing and consumption with the application of knowledge in market situations as well as in research. Area of ​​concentration: consumer behavior ... [-]

Specialized In Marketing And Sales & Management Master Skills

ADEN campus Lima
Online & Campus Combined Full time March 2019 Peru Lima

Recipients: Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of doing marketing and boost their sales management skills. [+]

Sets MASTER YOUR SPECIALIST

GOALS

Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance ... [-]

Master Specialized In Communication And Corporate Identity & Management Skills

ADEN campus Lima
Online & Campus Combined Full time March 2019 Peru Lima

The Specialized Master in Communication and Corporate Identity, prepares managers of high impact on the strategic management of communication to streamline processes, avoid internal conflicts and make the organization more competitive. [+]

Sets MASTER YOUR SPECIALIST

GOALS

POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E

CURRICULUM

Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations:... [-]


Master Specialized In Digital Marketing & Management Skills

ADEN campus Lima
Online & Campus Combined Full time March 2019 Peru Lima

The Specialized Master in Digital Marketing integrates development of successful campaigns, with the management skills necessary to develop business through Internet, with a strategic and innovative vision. [+]

Sets MASTER YOUR SPECIALIST

GOALS

POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E

CURRICULUM

Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations:... [-]


Specialized In Marketing And Sales & Management Master Skills

ADEN Chile
Online & Campus Combined Full time February 2019 Chile Santiago

Recipients: Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of doing marketing and boost their sales management skills. [+]

Sets MASTER YOUR SPECIALIST

GOALS

Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance ... [-]