Masters Program in Marketing Studies in South America

View Masters Programs in Marketing Studies in South America 2018

Marketing Studies

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

Spanning many countries and island territories, South America is home to many Spanish-speaking countries. Here, students can literally walk through history on their way to class and soak up the culture of ancient societies. 

View all Master Programs in Marketing Studies in South America 2018

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Mastery In Marketing And Commercial Management

OBS Business School - Latinoamérica
Campus Part time 12 months May 2018 Ecuador Quito Colombia Bogotá + 2 more

At present, the business environment is changing rapidly. The impact of technological advances, globalization of markets, the change in the balance of power in favor of consumers, the competitive environment and the declining brand loyalty, among other trends are changing marketing strategies and how they are distributed and marketed products and services. Consumers are increasingly demanding and have more information, so they have very clear what they want and where to get it. [+]

Masters in Marketing Studies in South America 2018. Mastery that shows the keys to attracting, selling, satisfying and loyalty Presentation of the program in Marketing and Commercial Management At present, the business environment is changing rapidly. The impact of technological advances, globalization of markets, the change in the balance of power in favor of consumers, the competitive environment and the declining brand loyalty, among other trends are changing marketing strategies and how they are distributed and marketed products and services. Consumers are increasingly demanding and have more information, so they have very clear what they want and where to get it. Oversupply and the difficulty to differentiate draw a competitive landscape and augment the need to focus on the client. In this environment, organizations need marketers and marketers capable of successfully leading the right combination of three elements: strong marketing and sales training and skills, skills needed to respond to the current market environment, and Ability to connect with customers and structure an effective sales network. The Master in Marketing and Commercial Management Aims to develop the technical, strategic and personal skills to form innovative managers with a broad vision of the company and able to face the challenges posed by the current Marketing and Commercial directions. All this from two points of view: A Marketing Management capable of communicating effectively in multicultural environments, leading teams, establishing conversations with clients and understanding the impact of technology on the way of doing business. A Commercial Management that anticipates the needs of... [-]

Master In Digital Communication, Web Journalism And New Media

Grupo Tiradentes
Campus Full time 368 hours March 2018 Brazil Aracaju

Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. [+]

Differentials Course Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. In this sense, the specialization course in Digital Communication, Web journalism and new media has to cover this gap, consolidating with the distinction of being face, multidisciplinary and interdisciplinary, with theoretical and practical activities, teachers and doctors teachers with professional activities and research focused on the area. By purchasing our certified specialist, many working professionals doors will open as you may act in communication consultancies, advertising agencies, digital media companies, websites and internet portals in content management processes and monitoring of social networks. Also, you may be able to act as a multiplier of that knowledge in the teaching area for higher education. What are you waiting for? Subscribe now! With classrooms with multimedia, library, equipment and computer labs and computer graphics, areas of special access and other facilities guaranteed to teachers and students, and production of materials, we are able to offer you the best benchmark of the market! They are all very welcome to a new phase in your career and your professional life! Good luck to everyone! Goals General: Strengthen the training of professionals able to deal with the communication and information technologies related to new formats... [-]

Graduate In Branding

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 300 hours October 2018 Brazil São Paulo

The course provides a current view of branding and strategic brand management. The branding market is crawling in Brazil, and increasingly engages professionals from the area, from advertising and design agencies to the corporate market. [+]

Masters in Marketing Studies in South America 2018. BECAUSE? The course provides a current view of branding and strategic brand management. The branding market is crawling in Brazil, and increasingly engages professionals from the area, from advertising and design agencies to the corporate market. FOR WHOM? Newly graduated professionals in design, communication, marketing or entrepreneurship. Branding is transdisciplinary in nature, and can benefit professionals from a variety of fields, such as management, finance and human resources. HOW IS IT? Students learn by doing, developing a branding project with a real client. The teachers are chosen according to the profile of the classes, and the course has already invited guests from companies such as Tátil Design and Crama Design Strategic. MASTER PROFESSIONAL IED RIO The Master Professional IED Rio offers a course to build your professional goal, whether within a company or starting your own business. With its own methodology focused on the development of projects and mentoring activities, the Master Professional course allows a connection with the reality of the market, extending to the student the benefits of the IED network, the only international design education network with courses recognized in Brazil and in the Outside. + INTERNATIONAL MODULE In addition to a 300-hour class with professionals of reference in the market, in the course Professional Master the student can know the market outside Brazil, through an optional international module of 40h in one of the headquarters of IED in Italy and Spain. At the end of the module, the... [-]

Graduate In Marketing And Fashion Communication

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 300 hours September 2018 Brazil São Paulo

The impact of ultra-soft social media communication has brought about radical changes in the fashion market and brand strategy. To relate to the consumer, the professional needs new tools and skills. [+]

BECAUSE? The impact of ultra-soft social media communication has brought about radical changes in the fashion market and brand strategy. To relate to the consumer, the professional needs new tools and skills. FOR WHOM? Professionals graduated in Fashion, Communication, Advertising, Journalism, Marketing, Designers and related areas, with interest in deepening knowledge in the area and entering the market. HOW IS IT? Students develop strategic marketing and communication planning for a fashion brand, taking into account a complex scenario and aiming for results. Throughout the course, you will be offered connections with companies in the market. MASTER PROFESSIONAL IED RIO The Master Professional IED Rio offers a course to build your professional goal, whether within a company or starting your own business. With its own methodology focused on the development of projects and mentoring activities, the Master Professional course allows a connection with the reality of the market, extending to the student the benefits of the IED network, the only international design education network with courses recognized in Brazil and in the Outside. + INTERNATIONAL MODULE In addition to a 300-hour class with professionals of reference in the market, in the course Professional Master the student can know the market outside Brazil, through an optional international module of 40h in one of the headquarters of IED in Italy and Spain. At the end of the module, the student receives a certificate of participation from the headquarters where the course was held. + MENTORING TO ACHIEVE YOUR PROFESSIONAL OBJECTIVES At the end... [-]

Administration And Marketing - Business Faculty

Universidad Privada De Ciencias Aplicadas
Campus Full time March 2018 Peru Lima

For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market plan, taking into account new trends it is necessary. So the UPC way you as an integral strategist marketing, a professional business vision and action capacity to lead all variables in this discipline: the market, the product, distribution, pricing, communication and sales. [+]

Masters in Marketing Studies in South America 2018. For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market plan, taking into account new trends it is necessary. So the UPC way you as an integral strategist marketing, a professional business vision and action capacity to lead all variables in this discipline: the market, the product, distribution, pricing, communication and sales. Students Career Management and Marketing will become leaders who will identify consumer needs and create innovative strategies to strengthen their relationship with a brand or product, reaching the shared benefit. We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-negocios/ [-]

Graduate In Branding Experience

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18 months September 2018 Brazil São Paulo

We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities. [+]

BECAUSE? We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities. FOR WHOM? For professionals looking to broaden their knowledge or direct their careers to the promising area of ​​Branding, developing strategies, plans and actions to build, manage and communicate brand values, attributes and contents. HOW IS IT? "Marks, not products," said journalist and writer Naomi Klein in the controversial "No Logo" as a way of criticizing what would then be the renaissance of marketing now as a form of product significance. COURSE The postgraduate degree in Branding Experience from the Istituto Europeo di Design - IED São Paulo brings a contemporary approach to how to build, manage and strengthen brands, by identifying the essential elements of their identity to create reputation among stakeholders (Internal and external reference groups). The course's teachers are market professionals and scholars with great experience in the field, who act as a link between reflection and experience. From the beginning, the participant is stimulated to practice, developing a Branding project, which starts already in the first modules and culminates in a final work. The course involves participants in various learning experiences, such as lectures, exercises, case studies, always seeking the collaboration between the participants and the exchange and experiences between the different experiences and repertoires. In this way we seek the balance between reflection, practice and... [-]

Masters In Consumer Behavior

ESPM
Campus Part time March 2018 Brazil São Paulo

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being. [+]

goal

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being.

There are two specific objectives:

Develop skills in interpreting, analyzing and evaluating consumer decisions. To promote the verticalization of knowledge about marketing / consumption relations aimed at preparing professionals to work in the areas of marketing and consumption with the application of knowledge in market situations as well as in research. Area of ​​concentration: consumer behavior ... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2018 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Specialized In Marketing And Sales & Management Master Skills

ADEN campus Lima
Online & Campus Combined Full time March 2018 Peru Lima

Recipients: Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of doing marketing and boost their sales management skills. [+]

Masters in Marketing Studies in South America 2018. Sets MASTER YOUR SPECIALIST GOALS Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance recipients Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of marketing and enhance their sales skills management. CURRICULUM Specialized Master... [-]

Master Specialized In Communication And Corporate Identity & Management Skills

ADEN campus Lima
Online & Campus Combined Full time March 2018 Peru Lima

The Specialized Master in Communication and Corporate Identity, prepares managers of high impact on the strategic management of communication to streamline processes, avoid internal conflicts and make the organization more competitive. [+]

Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Management Skills Program (PHD) will provide the necessary tools to develop their leadership in contexts of great diversity, which require a leader to redefine their roles and rethink their driving practices: MODULE 1: Job Excellence and quality of life MODULE 2: Personal Leadership MODULE 3: Talent Management (Talent Simulator) MODULE 4: Executive Coaching MODULE 5: Ontological Coaching MODULE 6: Agile Leadership (Simulator Commander) MODULE 7: Communicative Tools MODULE 8: Collaborative Teams (Simulator... [-]

Master Specialized In Digital Marketing & Management Skills

ADEN campus Lima
Online & Campus Combined Full time March 2018 Peru Lima

The Specialized Master in Digital Marketing integrates development of successful campaigns, with the management skills necessary to develop business through Internet, with a strategic and innovative vision. [+]

Masters in Marketing Studies in South America 2018. Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Master in Marketing Digital-Online A manager with a focus on the commercial potential of a company, until now, never had much need to be developed through Internet. there is no doubt the role of Digital Marketing in the commercial development and its influence on the behavior of today's consumers. The current leaders focus on understanding their needs and proper construction of the so-called digital... [-]

Specialized In Marketing And Sales & Management Master Skills

ADEN Chile
Online & Campus Combined Full time February 2018 Chile Santiago

Recipients: Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of doing marketing and boost their sales management skills. [+]

Sets MASTER YOUR SPECIALIST GOALS Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance recipients Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of marketing and enhance their sales skills management. CURRICULUM Specialized Master consists of three periods: the first is common... [-]

Master Specialized In Communication And Corporate Identity & Management Skills

ADEN Chile
Online & Campus Combined Full time February 2018 Chile Santiago

The Specialized Master in Communication and Corporate Identity, prepares managers of high impact on the strategic management of communication to streamline processes, avoid internal conflicts and make the organization more competitive. [+]

Masters in Marketing Studies in South America 2018. Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Management Skills Program (PHD) will provide the necessary tools to develop their leadership in contexts of great diversity, which require a leader to redefine their roles and rethink their driving practices: MODULE 1: Job Excellence and quality of life MODULE 2: Personal Leadership MODULE 3: Talent Management (Talent Simulator) MODULE 4: Executive Coaching MODULE 5: Ontological Coaching MODULE 6: Agile Leadership (Simulator Commander) MODULE... [-]

Master Specialized In Digital Marketing & Management Skills

ADEN Chile
Online & Campus Combined Full time February 2018 Chile Santiago

The Specialized Master in Digital Marketing integrates development of successful campaigns, with the management skills necessary to develop business through Internet, with a strategic and innovative vision. [+]

Sets MASTER YOUR SPECIALIST GOALS POWER YOUR CAREER strategist Be your own career, choose to specialize in more than 70 programs of high business impact. APPLY YOUR KNOWLEDGE Take 50 business simulators that allow you to experience and play situations within the business world. LEARN FROM THE EXPERTS An academic body of international hierarchy, with extensive managerial experience. Link to your Vincúlate AN INTERNATIONAL NETWORK with more than 50,000 executives of leading companies in Latin America and Spain. ACCESS MBA WITH AN INTERNATIONAL An MBA recognition premier, accredited by ACBSP (USA) and applicable in the Community E CURRICULUM Specialized Master consists of three periods: the first is common and is focused on the basics of company management; this period is face and develops with a high practical content with monthly meetings for 10 months. The remaining two periods are of specialization where you will deepen your learning in a specific area of ​​interest, these periods are online format, where you can interact with professionals from other countries; You can choose from the following specializations: SKILLS PROGRAM-Presencial 100 hs Master in Marketing Digital-Online A manager with a focus on the commercial potential of a company, until now, never had much need to be developed through Internet. there is no doubt the role of Digital Marketing in the commercial development and its influence on the behavior of today's consumers. The current leaders focus on understanding their needs and proper construction of the so-called digital marketing ecosystem of the organization. The Specialized Master... [-]

Master's Degree In Business Management And Marketing

IEDE Business School Chile
Campus or Online Full time 18 months February 2018 Chile Providencia

Today, more than ever, businesses compete using the ability and talent of the people working in them. In addition, there has been the need for lifelong learning, which finds its origin in frequency, depth and complexity of the changes that affect organizations and the environment in which they operate. [+]

Masters in Marketing Studies in South America 2018. OVERVIEW Today, more than ever, businesses compete using the ability and talent of the people working in them. In addition, there has been the need for lifelong learning, which finds its origin in frequency, depth and complexity of the changes that affect organizations and the environment in which they operate. OBJECTIVES The role of director of commercial and marketing has taken a leading role in modern business. Because markets are increasingly competitive, complex and changing, this professional requires preparation and continuous improvements in areas such as strategic planning, strategic marketing, consumer behavior, and strategic sales management, among others. The Master in Business Management and Marketing, e-learning, IEDE Business School program aims that students acquire, strengthen and develop skills and management skills for sound decision-making in the field of business and marketing strategies, for solid skills to function successfully in this area. PROFILE TITULADO The Graduate Professional Master in Business Management and Marketing achieved a level of knowledge, skills and competences in the area, which allow you to: Identify consumer segments and identify new business opportunities. Mastering the commercial and marketing strategies in the company, with a solid knowledge of quantitative and qualitative tools. Design and implement a strategic planning of the marketing and communications to compete successfully in domestic and international markets. Define the strategic and tactical criteria that should characterize the sales team in order to strengthen their motivation and commitment to meeting business objectives in the context of business reality.... [-]