Master's Program in Marketing Studies in South Africa

See Masters Programs in Marketing Studies in South Africa 2018

Marketing Studies

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

South Africa, officially the Republic of South Africa, is a country located at the southern tip of Africa. It is divided into nine provinces. South Africa is not only a jumping off point, it is itself a fantastic destination rich in culture, fauna & flora and history.

Top Master Programs in Marketing Studies in South Africa 2018

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Master in Marketing

East London University
Campus Full time 2 years February 2019 South Africa East London

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform pricing, packaging and promotional strategies. And they do it all while building high- performing teams and keeping a clear line of sight on market share, volume, and ROI.

ELU's Marketing Program teaches you how to navigate today's challenges while grounding you in time-tested theory so you'll be prepared to lead tomorrow's innovations.... [-]


MCom in Marketing Management (RD)

University of Johannesburg
Campus Full time Part time 1 - 3 years February 2019 South Africa Johannesburg + 1 more

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications and to assess the effect thereof in the holistic context of marketing management.

Admission requirements ... [-]

Masters of Philosophy (Mphil) in Marketing

IMM Graduate School of Marketing
Campus Full time February 2019 South Africa Johannesburg

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years.

Admission criteria

A student who is in possession of the following may apply for admission:

BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned)

Any other equivalent qualifications... [-]