In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.
Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.
Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.
Porto is the second most populous city in Portugal after Lisbon with a population of about 1.3 million persons. The University of Porto is the top university in Portugal as it serves students from all over Europe and the world in general. There are many other technical colleges in Porto too.
Request Information Part time Master Programs in Marketing Studies in Porto in Portugal 2018
The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. [+]
The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]
The Specialization Program in Digital Marketing in e-learning provides the essential tools to develop skills in digital marketing, giving a new valence to all the professionals in the areas of marketing and communication. This is a program that has been developed and will be taught by recognized professionals who know the digital marketing market in Portugal and Brazil. [+]
The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of information managers in a business context. In the current context, the MIE responds to the challenge of promoting entrepreneurship and innovation capacities, forming graduates with a syncretic profile of various disciplines, able to recognize the information as an essential strategic value to the management of business organizations. These graduates will be able to promote the optimization of processes associated with the creation and use of information, supporting the company's performance. The course continues the Graduate Diploma in Business Information (PGIE) which ran in 2010-2011 and in 2011-2012. [+]
With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. [+]
