Part time Master's Degree in Marketing Studies in Porto in Portugal

Compare Part time Masters Programs in Marketing Studies in Porto Portugal 2018

Marketing Studies

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Portugal is one of the warmest European countries. University programs are very affordable. In fact Portugal has one of the lowest living costs for students. Enjoy the the great beaches in Algarve or the old wings of history in the capital city of Lisbon.

Porto is the second most populous city in Portugal after Lisbon with a population of about 1.3 million persons. The University of Porto is the top university in Portugal as it serves students from all over Europe and the world in general. There are many other technical colleges in Porto too.

Request Information Part time Master Programs in Marketing Studies in Porto in Portugal 2018

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Business Information

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2018 Portugal Porto

The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of information managers in a business context. In the current context, the MIE responds to the challenge of promoting entrepreneurship and innovation capacities, forming graduates with a syncretic profile of various disciplines, able to recognize the information as an essential strategic value to the management of business organizations. These graduates will be able to promote the optimization of processes associated with the creation and use of information, supporting the company's performance. The course continues the Graduate Diploma in Business Information (PGIE) which ran in 2010-2011 and in 2011-2012. [+]

Goals

The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of information managers in a business context.

In the current context, the MIE responds to the challenge of promoting entrepreneurship and innovation capacities, forming graduates with a syncretic profile of various disciplines, able to recognize the information as an essential strategic value to the management of business organizations. These graduates will be able to promote the optimization of processes associated with the creation and use of information, supporting the company's performance.

The course continues the Graduate Diploma in Business Information (PGIE) which ran in 2010-2011 and in 2011-2012.... [-]


Digital Marketing

Instituto Superior de Contabilidade e Administração do Porto
Campus October 2018 Portugal Porto

With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing. These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business. [+]

Goals

With the Master in Digital Marketing aims to introduce an element of innovation in small businesses, where activities related to marketing are usually in a single department and its director directs all activities of the commercial function. In large companies, on the contrary, it is normal to have more than one department, existing technical and middle management for each of the product segments and / or services, or even for each of the marketing practice areas. The product manager and / or brand are examples of this type of professional and result of the specialization of marketing.

These professionals should be people with strong analytical skills, organization and leadership and should be able to develop and implement global marketing strategies, the digital level. These are people who have to contact a number of different people (internal and external to the company), learn teamwork, possess excellent communication skills (oral and written). In addition, his duties require that they be knowledgeable people from their environment (economy, competition, consumer habits, trends, technological innovations, etc.) and creative, so that they can develop appropriate strategies, innovative and able to increase sales business.... [-]


Master's degree in Marketing Management

IPAM
Online Campus Part time 4 semesters September 2018 Portugal Lisbon Porto + 2 more

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]


Master in Marketing

Catolica Porto Business School
Campus 3 semesters September 2018 Portugal Porto

The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. [+]

PRESENTATION

The main objective of the MSc in Marketing is to guarantee the link between the theories and model taught and the reality of the problems in today´s marketing activities. Thus, we tend to use empirical teaching approach as much as possible, along with case studies. We have developed a pragmatic approach, which motivates students to produce useful research.

Our MSc programme also attempts to strengthen the relationship between the university and companies. Thus, we have some teachers who are active in companies, and other national or International organisations.

Our approach to the training of highly qualified professionals is at the heart of the value added to our programme and it is the reason why we ensure a high employability rate and successful career to our future graduates.... [-]