Part time Master's Degree in Marketing Studies in Portugal

See Part time Master Programs in Marketing Studies in Portugal 2018/2019

Marketing Studies

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Portugal, officially the Portuguese Republic, is a country located in Southwestern Europe, on the Iberian Peninsula. Portugal is 900 years old, and even though it has a relatively small area, it played a crucial role in world history. Universidade do Porto is most popular by foreigners which consist of 11% international students.

Contact Schools Directly Best Part time Master's Programs in Marketing Studies in Portugal 2018/2019

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Master's degree in business and marketing

IMF Business School Portugal
Online Part time 720 hours Open Enrollment Portugal Portugal Online

The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques. [+]

Consumers are becoming more demanding, more informed and careful about brands. Companies need marketing and commercial management professionals who, with market orientation, lead the organization to a change of environment. Companies seek professionals who establish the commercial offer (goods and services), communicate effectively and persuade the customer.

The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques.... [-]


Digital strategic communication

ISCSP - Instituto Superior de Ciências Sociais e Políticas
Campus Part time 12 - 30 months October 2018 Portugal Lisbon

The frequency Digital Strategic Communication in the Graduate has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. [+]

RECIPIENTS

Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general.

OBJECTIVES

The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service.

Specifically, the objectives include:

THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability.... [-]


Master in marketing and digital communication

IMF Business School Portugal
Online Part time 720 hours Open Enrollment Portugal Portugal Online

Marketing and advertising or digital marketing professionals, entrepreneurs, directors and managers of SMEs who want to refocus their career in digital marketing or need to complete their training with specific contents in a digital environment, to obtain a strategic overview and consider the channels Digital marketing strategies in marketing, communication and sales [+]

The Master in Marketing and Digital Communication enables you to:

Mastering digital media and engaging online advertising; Learn how to manage SEM and PPC campaigns. Paid Marketing on Search Engines: Google Adwords and Bing Ads; Learn the tactics and measures necessary to achieve a good positioning in the search engines; Define key KPIs and metrics for each channel and online marketing strategy; Carry out continuous optimization of business profitability by creating Landing Pages, Web Analytics and A / B Tests; Develop Social Media communication strategies. Manage Communities (Community Manager) and measure results on social networks; Master the main rules and tools for a correct Inbound Marketing (content marketing). Reaching the conversion; Manage marketing, display and affiliate email campaigns; Create mobile marketing campaigns, master marketing and e-commerce. Develop social-local-mobile strategies (SoLoMo). ... [-]

Master in innovation and digital marketing in tourism

IMF Business School Portugal
Online Part time 720 hours Open Enrollment Portugal Portugal Online

The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies. [+]

The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies.

With this training, you will also learn to:

Analyze the fundamentals of a strategic vision of innovation, studying its fundamentals, analyzing the competitive environment, in order to allow the student to formulate, implement and monitor an innovative strategy for success Evaluate the appropriateness of an innovative strategy, analyzing the marketing plan on which it is based, deciding the most appropriate channels of digital marketing, etc., thus guaranteeing the desired results for your company Learn more about the new market trends, the customer and models Helping to incorporate the most appropriate technology in business processes Evaluate the transformation of the company into a digital environment Develop and manage business scanning projects Access Requirements ... [-]

Master's degree in Marketing Management

IPAM
Online Campus Part time 4 semesters September 2019 Portugal Lisbon Porto + 2 more

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]


Master's degree in design & advertising

IADE
Campus Part time 2 years September 2019 Portugal Lisbon

The Master in Design & Advertising is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has most stood out. [+]

The Master in Design & Advertising Is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has stood out the most.

Through research and the use of active pedagogical models, students are able to understand the dynamics of advertising creation, to critically analyze and evaluate different proposals, and to think about the agency models and the creative direction of the future.

International experience

In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility. ... [-]