Get a foothold in the business world with this intensive, professionally focused postgraduate programme offered by Victoria Business School. Choose from the Master of Global Management (MGMgmt) or the Master of Global Marketing (MGMktg).

Build on your undergraduate degree and gain valuable skills in management, marketing and business. The 180-point Master's programmes are course-based and include an industry placement where you'll gain real-world experience and valuable networking opportunities.

You can join the Masters in Global Management and Marketing programmes from a background in any field, and with any degree.

Become one of the next generations of business leaders who can anchor business strategy in a global context and use this as a vehicle for growth.... [-]

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies.

With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management.... [-]

The Master of Communication specialises in exploring contemporary communication theories, strategic planning and social media, and asks you to apply these in the context of a major research project.

You can choose to take the Strategic Communication path, where you concentrate on contemporary communication, social theory and how critical issues develop, or the Marketing Communication path, where you’ll explore how advertising, public relations, promotions and direct marketing combine to create effective marketing communication strategies. This course is especially suited to senior communication managers looking to develop their skills and will prepare you for opportunities in commercial, public and not-for-profit sectors.... [-]

The Master of Business (Marketing) is suitable for managers and middle managers seeking to further their career in a specialized field of business. Theoretical and practical knowledge and skills are developed through the study of the foundation, specialization specific core subjects, and electives. The specialized knowledge and skills are consolidated through the completion of an industry based research project. This specialization enables you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills. You also have the option of undertaking a Master of Business (Double Specialisation) that allows you to select two specializations and complete the course over two years full-time. If you have already completed an undergraduate degree in Commerce or a related area you may be eligible to receive credit for recognition of prior learning for this course. If you are considering studying business administration at a strategic level and have relevant full-time work experience you should consider the Master of Business Administration.... [-]

Presentation

This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas:

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment.... [-]

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace.

It’s a full day, five-day week, year-long, heady rush of a course with brief after brief; competition after competition; and constant feedback from a full-time tutor who has worked as an advertising creative – as well as a constant stream of industry mentors and guests.

It’s a course in which you’ll learn how to be brave and fearless about ideas. You’ll learn copywriting and art direction by actively working in teams and you’ll be working to tight deadlines by responding to real briefs from agencies, mentors, and clients. You’ll learn by benchmarking your ideas against students worldwide and nationally by entering your work into international and Australian competitions. Better yet, you’ll learn about effective messaging in all mediums from online posts to physical posters; from newspapers and magazines both online and real; from scripted radio to unscripted radio; from video on a TV to video on your mobile; and mediums that don’t even look like advertising mediums such as activations and useful products and services that can change people, places and communities for the better.... [-]

Completion of a bachelor degree in a field cognate to the proposed master’s degree.

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience.... [-]

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media.

Do you have a commercial, marketing, communication or IT background? Master all facets of marketing and digital communication and become the strategic asset essential to the development of the company. Take control of the digital strategy and gain responsibility.

This diploma course focuses on the practical application of business skills and will allow you to acquire a synthetic vision of the evolution of digital marketing and to access the most sought after positions on the professional market.

Master of Marketing (MMktg)

The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an important part of strategic business decision making and this programme will equip you with the knowledge, understanding and skills of marketing to help in the decision-making process. It offers an exciting and rewarding opportunity to study marketing for someone who already has a degree. It will enhance career opportunities and employment prospects.

Entry criteria

Minimum entry requirements:

Master of Marketing

• A bachelor’s degree (in any discipline) with a minimum of a Bminus grade average in papers at Level 7 or equivalent.... [-]

Internships:

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.

Your Profile

Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.

Acquire the following skills:

Academic staff involved in the course have substantial industry experience and have undertaken research in the field.

Graduates of this course have: advanced understanding of communication and its management the ability to synthesise communication theory and practice the ability to analyse, design, cost and evaluate a communication strategy a sensitivity to ethical and legal issues related to communication a capacity to reflect on the roles and responsibilities of communicators the capacity to apply perspectives that are intercultural and global, and a sensitivity to issues of exclusion, equity and justice.

Career options cover the fields of public relations and communication management, including those positions related to communication advising, community relations, corporate communication, integrated communication, internal communication, international communication, media liaison or public affairs.... [-]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities.

Career options include management-level positions in industry or government.

The marketing program is designed to provide the mix of theory and practical skills to help facilitate entering or progressing a marketing career in Australia and internationally.

Career options include management-level positions in industry or government.