Master Degree in Marketing Studies in Oceania

See Masters Programs in Marketing Studies in Oceania 2017/2018

Marketing Studies

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Due to the numerous countries within Oceania, work occasions and work permit laws differ greatly, with data on opportunities in some nations being limited. Australia and New Zealand are the most advanced countries in the area.

View all Master Programs in Marketing Studies in Oceania 2017/2018

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Master of Communication (Marketing)

University of Canberra
Campus Full time 4 semesters January 2018 Australia Canberra

Are you a senior communication manager seeking to further develop your communication skills? Our Master of Communication specialises in exploring contemporary communication theories, strategic planning, social media, and how to effectively apply these towards a major research project. Whether you focus your Masters in strategic communication or marketing communication, you will be prepared to work effectively as strategists in the business, public and not-for-profit sectors. [+]

Masters in Marketing Studies in Oceania 2017/2018. Application will be made to the Public Relations Institute of Australia and to the Advertising industry for accreditation. Take the next step to master your communication skills Are you a senior communication manager seeking to further develop your communication skills? Our Master of Communication specialises in exploring contemporary communication theories, strategic planning, social media, and how to effectively apply these towards a major research project. Whether you focus your Masters in strategic communication or marketing communication, you will be prepared to work effectively as strategists in the business, public and not-for-profit sectors. Study a Master of Communication at UC and you will: demonstrate an in-depth understanding of human communication processes and environments become confident in using a range of social research methods relevant to strategic or marketing communication counsel senior management on strategic communication and lead teams within organisations demonstrate critical thinking and vision needed to address long-term strategic communication issues apply your understanding of communication theories towards a major research project specialise in one of the following key areas of communication: Strategic Communication specialises in contemporary communication and social theory, and how critical issues develop. Marketing Communication specialises in exploring how advertising, public relations, promotion and direct marketing combine to develop effective marketing communication strategies. Career opportunities This course prepares senior managers to work as communication and marketing communication leaders in any sector. Course specific information Students wishing to complete a more generic Master of Communication degree may choose units from both... [-]

Master of Marketing (MMktg)

University of Auckland Business School
Campus Full time 18 months March 2018 New Zealand Auckland

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of [+]

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies. Career prospects With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options. Degree structure The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management. You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world. Academic requirements To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science. In assessing your application we will take into account the ranking of the... [-]

Master of Global Management & Master of Global Marketing

Victoria University of Wellington
Campus Full time 12 months November 2017 New Zealand Wellington

Get a foot-hold in the business world with this intensive, professionally focused postgraduate programme offered by Victoria Business School. Choose from the Master of Global Management (MGMgmt) or the Master of Global Marketing (MGMktg). [+]

Global thinking in a connected world

Get a foot-hold in the business world with this intensive, professionally focused postgraduate programme offered by Victoria Business School. Choose from the Master of Global Management (MGMgmt) or the Master of Global Marketing (MGMktg).

Build on your undergraduate degree and gain valuable skills in management, marketing and business. The 180-point Master's programmes are course-based and include an industry placement where you'll gain real-world experience and valuable networking opportunities.

You can join the Masters in Global Management and Marketing programmes from a background in any field, and with any degree.

Become one of the next generation of business leaders who can anchor business strategy in a global context and use this as a vehicle for growth.... [-]


Master of Advertising

Bond University
Campus Full time 54 weeks January 2018 Australia Robina

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]

ENTRY REQUIREMENTS Completion of a bachelor degree in a field cognate to the proposed master’s degree. PROGRAM DESCRIPTION The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience. PROGRAM STRUCTURE Foundation Subjects (6) Advertising Masterclass: Brand Experience & Advanced Strategic Planning Code for Creatives Consumption, Experience and Design Design, Thinking and Ideation in Advertising Social Media: Risks and Opportunities OR Public Relations Masterclass Design Communications Studio Subjects (3) Advertising Studio I Advertising Studio II Advertising Studio III PROFESSIONAL OUTCOMES The Master of Advertising program will enable you to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program will prepare you for the dynamic culture and interdisciplinary knowledge base that characterises the modern advertising industry. A particular focus of this program... [-]

Master of Marketing (Extension)

University of Technology Sydney
Campus Full time Part time 2 - 4 years January 2018 Australia Sydney + 1 more

The Master of Marketing (Extension) provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities.

Career options include management-level positions in industry or government.

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Master of Marketing

University of Technology Sydney
Campus Full time Part time 1.5 - 3 years January 2018 Australia Sydney + 1 more

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options include management-level positions in industry or government.

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Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2017 France Nice Australia Sydney Paris + 3 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Masters in Marketing Studies in Oceania 2017/2018. Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master of Arts in Communication Management

University of Technology Sydney
Campus Full time Part time 1.5 years January 2018 Australia Sydney + 1 more

The Master of Arts in Communication Management provides advanced contemporary study and practice in professional communication management. It is suitable for current and aspiring practitioners who want to attain the relevant expertise to achieve their career goals. Students can major in the areas of Public Relations, Integrated Communication, or Organisational Change and Communication. Alternatively, students can elect to complete generalist studies which provide a foundation for the broad field of communication management practice. [+]

Academic staff involved in the course have substantial industry experience and have undertaken research in the field.

Graduates of this course have: advanced understanding of communication and its management the ability to synthesise communication theory and practice the ability to analyse, design, cost and evaluate a communication strategy a sensitivity to ethical and legal issues related to communication a capacity to reflect on the roles and responsibilities of communicators the capacity to apply perspectives that are intercultural and global, and a sensitivity to issues of exclusion, equity and justice. A full list of the graduate attributes of the course is available from UTS: Communication.... [-]


Master of Marketing (MMktg)

AUT Business School
Campus Full time Part time 1 - 2 years March 2018 New Zealand Auckland + 1 more

The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an [+]

Master of Marketing (MMktg)

The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an important part of strategic business decision making and this programme will equip you with the knowledge, understanding and skills of marketing to help in the decision making process. It offers an exciting and rewarding opportunity to study marketing for someone who already has a degree. It will enhance career opportunities and employment prospects.

Entry criteria

Minimum entry requirements:

Master of Marketing

• A bachelor’s degree (in any discipline) with a minimum of a Bminus grade average in papers at Level 7 or equivalent.... [-]


Master of Marketing

The University of Western Australia Business School
Campus Full time Part time 1.5 - 2 years February 2018 Australia Perth + 1 more

The Master of Marketing equips you with the strategic knowledge and practical skills that are highly sought after by business. This course addresses the marketing issues faced by businesses in a complex, competitive world and is designed for tomorrow’s leaders in the field, who will face increasingly demanding challenges. [+]

The Master of Marketing equips you with the strategic knowledge and practical skills that are highly sought after by business. This course addresses the marketing issues faced by businesses in a complex, competitive world and is designed for tomorrow’s leaders in the field, who will face increasingly demanding challenges.

Topics may include electronic marketing, global marketing strategy, integrated marketing communications and marketing research, among others.

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.... [-]


Master of Advertising

Kilroy Norway
Campus Full time 3 - 6 semesters January 2018 Norway Oslo New Zealand Auckland USA New York Brooklyn White Plains Australia Sydney Gold Coast Boston North Ryde Victoria Los Angeles India Delhi Italy Florence United Arab Emirates Abu Dhabi Japan Beppu San Diego Cincinnati United Kingdom London Wellington Adelaide Maroochydore + 28 more

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]

Master of Advertising

 

Awarding Body:

RMIT

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]


Master of Marketing

Kilroy Norway
Campus Full time Part time January 2018 Australia Gold Coast Norway Oslo New Zealand Auckland USA New York Brooklyn White Plains Sydney Boston North Ryde Victoria Los Angeles India Delhi Italy Florence United Arab Emirates Abu Dhabi Japan Beppu San Diego Cincinnati United Kingdom London Wellington Adelaide Maroochydore + 28 more

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]

Master of Marketing

Awarding Body:

Griffith University

 

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]


Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2018 Australia Newcastle Sydney + 1 more

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry. The Master of Marketing is one of the few programs that recognises relevant professional experience and may result in credit being granted for up to four courses. This means you could reduce your study by up to a third! To learn more about what your professional experience can provide you with, please visit the Professional Development tab. The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life. Explore this page and find out if the Master of Marketing is for you,... [-]

Master of Marketing

University of Newcastle
Campus or Online Full time 1 year January 2018 Australia Newcastle

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. [+]

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

 

By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers.... [-]