Page 2 of 2, 26 Part time Master Programs in Marketing Studies in North America for 2024

The Public Relations master of arts degree program is designed to provide students with a thorough understanding of both traditional and new social tools and communication channels. Throughout the curriculum, you’ll explore the key ingredients of an effective PR media plan, explore concepts such as events marketing and consumer research, and learn how to develop credible relationships with influential voices throughout the social media world.

Whether you want to shape the prose of fresh voices as an editor, represent writers as a literary agent, or work with exciting online publications and new media formats, Emerson’s Publishing and Writing MA will help you succeed in the ever-vital, ever-changing field of publishing. You’ll receive a comprehensive overview of the publishing industry with the flexibility to take classes in a variety of areas, including book, magazine, and digital publishing, customizing your program to meet your interests.

Historically named the first communication program in the United States, Emerson’s Public Relations (MA) will teach you to analyze, communicate with, and gain meaningful insight into communities, cultures, institutions, and lifestyles, while supporting your audience’s beliefs and values. Gain real-world experience by conducting public opinion polls and organizational social media audits, formulating crisis communication plans, writing speeches, and creating digital content. By investigating the ways in which different types of messaging can engage and persuade, you will leave the program with the skill set and strategic insight required to be a compelling advocate for better business practices, improved policies, and social justice.

Romance. Fantasy. Science fiction. Horror. Mystery. Thrillers. Young adult. Which is the right genre for your story? Become a genre fiction author with our online Popular Fiction Writing and Publishing MFA. Our flexible graduate program allows you to work on your writing from anywhere in the world, with online workshops, literature seminars, and publishing courses that fit your schedule. Become a better writer, explore the history of your genre, and learn how to take the first steps toward publishing. Emerson’s MFA in Popular Fiction Writing and Publishing is one of the first online programs of its kind to prepare you to write professional-level stories and novels. We welcome writers creating stories in the genres of fantasy, science fiction, romance, horror, mystery, thrillers, young adult— and any exciting combination thereof. Our program is designed to develop your writing skills and teach you the history of different genres. You will learn the preliminary steps to publishing your work, either through the traditional editor/publisher model or through the popular self-publishing models.

The program is designed for current and aspiring professionals. Some students include post-bachelor and post-graduate students who have earned their degrees in other disciplines but desire careers in publishing. Current publishing professionals can sharpen their skills and expand their knowledge through high-level coursework. The master’s degree in Publishing integrates traditional print with digital publishing topics, including editorial acquisitions, production and design, copyright law in print and cyberspace, marketing, distribution, management and business. Taught by nationally and internationally recognized leaders, you will master the skills required for traditional print publishing as well as online and electronic publishing.

This master's in marketing program will prepare you to analyze data to determine market demand for products and services, recognize new market opportunities, and expand your knowledge of advertising, promotions, analysis, and brand management in the quickly changing digital space.

Baruch's MA in Arts Administration program trains the next generation of leaders in arts and culture, the Baruch MA in Arts Administration prepares students for leadership as activists, educators, and managers to ensure a bright future for the wide range of public, private, and non-profit art institutions in our field.

The Master of Public Administration is designed to develop and promote leadership. The world of nonprofit, government, healthcare, and law-enforcement-related agencies requires individuals with sharp analytic skills, budgetary acumen, and excellent human relations ability.

Become a Digital Marketer by mastering the skills for digital marketing strategy and marketing planning, content marketing, search engine optimization (SEO), search engine marketing (SEM), lead generation, social media, and digital analytics.

Whether you are a marketing professional looking to advance your knowledge or want to add a marketing edge to a different skill set, earning a Master of Science in Marketing from the Kelley School of Business can help you achieve your goals. In our 30 credit-hour programs you’ll build a deep understanding of the multiple facets of marketing—researching and analyzing consumer data and applying those insights to marketing strategies in a variety of contexts, including new product development.

The Yeshiva University Katz School MS in Digital Marketing and Media prepares students for careers in these industries, the program draws from media and design, communications, social science, and information systems fields. Students will complete a project-based curriculum designed to develop strategic thinkers, doers, and most importantly, the marketers of tomorrow.