Master's Program in Marketing Studies in North America

Search Masters Programs in Marketing Studies in North America 2018

Marketing Studies

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

From indigenous civilizations to modern day empires, North America has plenty of hands-on educational opportunities to offer scholars. Filled with a range of distinct cultures, students can educate themselves in well-rounded way.

View all Master Programs in Marketing Studies in North America 2018

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


Master in Public Relations

Syracuse University - S.I. Newhouse School of Public Communications
Campus 1 year July 2018 USA Syracuse

Our internationally recognized public relations (PR) program is one of the few in the U.S. that offers undergraduate, graduate and mid-career-level PR education. Typically, incoming graduate students are recent college graduates planning on entering the public relations field. [+]

Organizations need experienced communicators to effectively convey their messages. Teaching our students how to craft and deliver communications is at the heart of our mission.

Our internationally recognized public relations (PR) program is one of the few in the U.S. that offers undergraduate, graduate and mid-career-level PR education. Typically, incoming graduate students are recent college graduates planning on entering the public relations field.

Prepare for the profession

In our 13-month program, you will study the theory, concepts, processes and practices of public relations (PR). Your introductory graduate year public relations course will challenge you to conceptualize, plan and execute typical PR activities such as client meetings and press conferences. From there, you will spend your year developing critical and strategic thinking, as well as learn how to most effectively interact with both clients and the news media.... [-]


Master in Advertising

Syracuse University - S.I. Newhouse School of Public Communications
Campus 1 year July 2018 USA Syracuse

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. [+]

Masters in Marketing Studies in North America 2018.

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. This one-year, cost-effective and intensive program gives you hands-on training with exemplary faculty that will prepare you for a top job in the advertising industry.

What is the focus of the program?

Our one-year, projects-driven and management-focused program will provide you with a comprehensive look at the advertising industry, with coursework in:

Advertising management; Digital advertising and branding; Marketing communication; Strategic media planning; Graphic design and multimedia production; Account planning; Advertising campaigns. ... [-]

Masters In Business Administration With Marketing

Universidad Tecmilenio
Campus or Online Full time 5 semesters July 2018 Mexico Mexico Online Chihuahua San Luis Potosi Culiacan Mazatlán Guadalajara Cancún Veracruz Puebla Merida Hermosillo Ciudad Obregon Queretaro Durango Campus Cuernavaca Mexico State Mexico City Monterrey Torreon Ciudad Juárez Villahermosa Nuevo Laredo + 21 more

Choose Tecmilenio University Strategists are experts in collecting information and arguing their ideas. We will certify everything you learn so you can reason with what you know before employers. [+]

Why this Master?

Choose Tecmilenio University

Strategists are experts in collecting information and arguing their ideas. We will certify everything you learn so you can reason with what you know before employers. To do business in any country, you need an overview of the world. Get it here. Just as there are successful business models, there are also effective educational models, such as ours. The social skills we will strengthen in you, will make you an expert in managing your sales team. We have interesting exchange programs.

Being part of the Tecmilenio University is better

Learn to work as a team and effectively. Increase your work experience. Specialize in the most profitable area. What do I get? ... [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3 years September 2018 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio.

MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units

TOTAL 63 units

*Per director approval

MFA Advertising Degree Requirements Successful completion of Final Thesis Project. Minimum 2.0 cumulative GPA. A minimum grade of C in all required 63 units. MFA Program Learning Outcomes ... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2018 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2018 USA Atlanta Savannah Hong Kong Sham Shui Po France Lacoste + 4 more

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Master the art of advertising

As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising.

M.A. in advertising

Available at: - Atlanta

ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design ... [-]

MS in Marketing Intelligence

Fordham University, Gabelli School Of Business
Campus Full time Part time 1 - 2 years September 2018 USA New York Bronx Westchester + 3 more

Marketing data is what you’ll find out there. Marketing intelligence is what you’ll master in here. [+]

Marketing data is what you’ll find out there.

Marketing intelligence is what you’ll master in here.

Data is in no short supply in today’s marketing environment. Gathering and analyzing that data is important, of course, but it’s just as crucial to step back and think about the deeper issues surrounding it.

What insights can we glean about consumer attitudes and preferences? How can those insights help us to influence consumer behaviors?

In the Gabelli School’s Master of Science in Marketing Intelligence (MSMI) program, we ask the hard questions on a daily basis. That’s because today’s employers want more than number crunchers—they want strategic thinkers who bring a blend of marketing savvy, data-driven insight, and moral clarity to the table.... [-]


Master (MSc) Fundraising Management

School Of Professional Studies - Columbia University
Campus Full time Part time 3 - 12 semesters September 2018 USA New York + 1 more

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. [+]

The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers.

The world of nonprofits is growing – both in size and influence. The thousands of causes and the millions of organizations that serve those causes, in the United States and across the globe, need people to lead and to secure financial support. The Fundraising Management program here at Columbia is your portal to taking part in what many feel is the most important of society’s sectors – the one that furthers philanthropy, the love of humankind.

The need for fundraising professionals and nonprofit leaders to distinguish themselves has increased. Organizations constantly seek individuals with a thorough understanding of the philanthropic marketplace, a mastery of key fundraising techniques, and comprehensive management skills. Because of this demand for highly skilled development personnel, salaries are among the highest in the sector.... [-]


Master of Public Affairs

Park University
Campus or Online 36 hours September 2018 USA Kansas City Parkville

The M.P.A. program allows you to be adaptable in your career, understand and prepare for multisector and cross-sector realities, and successfully lead in your changing environment. [+]

Master of Public Affairs

The M.P.A. program allows you to be adaptable in your career, understand and prepare for multisector and cross-sector realities, and successfully lead in your changing environment. Because the M.P.A. is a values-driven program, you will focus not only on doing things the right way, but on the courage to do the right things.

Prepare for the unscripted future

The cross-sector, liberal-arts base of the M.P.A. degree is designed for those navigating the changing and dynamic work environment of the 21st century.

Learn from widely published, highly experienced and qualified faculty

Your courses will be led by seasoned academicians and Ph.D. researchers. In addition, Park University has attracted well-known leaders as faculty. Our courses are taught by leader-scholars who are former mayors, city managers, executive directors of nonprofit organizations, state and local government officials, and heads of national an international professional organizations. This combination of faculty brings enormous vitality and real-world currency into the classroom—both online and face-to-face. ... [-]


MBA/Master of Public and International Affairs Joint Degree

University of Pittsburgh: Joseph M. Katz Graduate School of Business
Campus Full time September 2018 USA Pittsburgh

The MBA/Master of Public and International Affairs (MPIA) joint degree is offered jointly through the Graduate School of Public and International Affairs(GSPIA) and the Joseph M. Katz [+]

MBA/Master of Public and International Affairs Joint Degree

The MBA/Master of Public and International Affairs (MPIA) joint degree is offered jointly through the Graduate School of Public and International Affairs (GSPIA) and the Joseph M. Katz Graduate School of Business.

Through a variety of courses in international business and international affairs, the program provides students with the administrative, managerial, and financial skills necessary for business, as well as an understanding of the international economic, political and cultural processes that shape the international business environment.

The program is suitable for students preparing for a career that might involve working in government agencies concerned with international business or in firms that have significant cross-border activities that are affected by government regulation and inter-governmental agreements.The basic requirements for GSPIA joint-degree programs are that students must:... [-]


MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2018 Venezuela Caracas Panama Panama City China Shanghai Colombia Bogotá France Paris Mexico Mexico City USA New Orleans + 12 more

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

What does the Master in Marketing?... [-]


Master in Marketing and International Business

University of the Americas Puebla (UDLAP)
Campus Full time July 2018 Mexico Puebla

The Master in Marketing and International Businesses is a graduate studies option for people who already hold degrees in Business Administration and related areas that are looking for an alternative to the conventional MBA (Masters in Business Administration) for graduate studies. [+]

Masters in Marketing and International Business

Companies are experiencing a growing demand for people trained in the field of marketing, especially with an orientation towards international business, who possess the necessary knowledge, capacities, and attitudes to evolve effectively in their field and to lead change in an increasingly competitive globalized economy. In this globally competitive context, the Universidad de las Américas, Puebla, through its School of Businesses, offers a Masters in Marketing and International Business to address this opportunity. The program focuses on strategic direction in an international environment and the analysis of different processes organizations go through which lead them eventually to discover new national and international markets. Their success depends on the quality of their strategic planning, achievement of objectives, deployment of recourses as well as members’ motivation and commitment.... [-]