Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.
Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.
From indigenous civilizations to modern day empires, North America has plenty of hands-on educational opportunities to offer scholars. Filled with a range of distinct cultures, students can educate themselves in well-rounded way.
View all Master Programs in Marketing Studies in North America 2019
The Master in Digital Marketing is designed for completed 100% online, wide flexitime, absolute geographic independence. [+]
The digital revolution currently requires growing companies adaptation and presence in different media business ecosystem that develops Internet. Throughout the master you get the skills and abilities to achieve from digital tools strategies and traffic generation, customer acquisition and retention. You can also manage your ranking and reputation through search engines and social networks, as well as management from the website. This program presents a hierarchy of topics starting from the fundamental aspects of digital marketing expertise concluding with strategic applications in the digital environment for enterprises creating added value, differentiation and competitiveness. A special feature of this focused, in addition to the importance of content and didactic applied to teaching-learning master is that it has a pragmatic approach throughout training adding to the educational process development Professional Workshops and campaign simulation in digital environments. Master Digital Marketing has been developed based on the current needs of companies and their adaptation to the management of consumers and potential customers via the Internet. Achieves professionalization of participants as it has content and working practices adapted to the reality of the moment. In short, you know make the most of the opportunities of digital environments.... [-]
The Master in Marketing and Sales has been designed for a completed 100% online, wide flexitime, absolute geographic independence [+]
It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.GOALS
At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:Change the way we do marketing companies Knowing the process of creating demand Learn to apply neuromarketing in decision-making Determine different social behaviors and how communities are formed Apply different forms of experiential marketing Develop an action plan relational Design and implement a successful Value Proposition Understanding the commercial phenomenon, from understanding and strategy development management experience Define and develop tools for business management Implement a business plan with a strong emphasis on selling Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning Review, evaluate and improve sales management practices within the company Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on results recipients ... [-]
European Master ** issued by the European Federation of Schools (FEDE) - an association governed by Swiss law (CCS.art 60-79). The European Masters is a European diploma validated by the IACBE (International Assembly for Collegiate Business Education) is an American accreditation body. [+]
Internships:Internship or mission in company 6 to 12 weeks in the first year and 12 weeks in 2nd year Or Alternation (contact us) ... [-]
The graduate of the MBA will have an integral formation of knowledge, skills, attitudes and values to manage resources in technological, human and strategic management towards achieving the goals of the organizations contexts. The professional profile suggests the formation of an executive with critical thinking to use his management skills to manage the processes of institutions ... [+]
The graduate of the MBA will have an integral formation of knowledge, skills, attitudes and values to manage resources in technological, human and strategic management towards achieving the goals of the organizations contexts.
The professional profile suggests the formation of an executive with critical thinking to use his management skills to manage the processes of institutions optimally trained to formulate, implement, evaluate and predict changes that characterize the new environments of participation, synthesis will ecazmente an executive able to lead the organization in an environment of national and international competitiveness.
With a strategic vision and a solid theoretical and practical knowledge of senior management and leadership to generate solutions to problems of different sectors of the economy, designing and implementing strategies within a framework of sustainable development preparation.... [-]
You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today. [+]
You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.
Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.
Acquire the following skills:Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]
Master of Marketing
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.
Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.
Duration: 15 months, divided into five consecutive quarters of eleven weeks each.
What does the Master in Marketing?... [-]
This program provides the practical and theoretical knowledge necessary for effectively develop business and marketing efforts that require companies. [+]
The Master in Business Management and Marketing provides the skills and precise theoretical to effectively develop business and marketing efforts that require businesses: consumer awareness, competitive advantage, positioning, channel, etc.Addressed to
Professionals who wish to broaden their knowledge in the area of Marketing with the aim of: - Develop a career in a marketing department companies products or services to the consumer. - Getting into the new approaches and techniques Marketing for eventual specialization in one of these areas for the future.
Duration: 730 hours of training (12 months)
Intakes: February, June and October... [-]
The Master in Business & Marketing program develops, in particular, the areas of general management and marketing. Special emphasis is placed on marketing and the components necessary to develop a market strategy such as product development, pricing, market analysis, advertising, promotion, sales force management and brand management.[+]
The Master programs develop the tools and skills that students will need in the business world. Upon completion of this program students are able to: ascertain an organization’s financial situation; develop plans to further development; analyze external economic and market factors that impact the organization; apply quantitative methods to aid decision making and; present findings and recommendations to the ultimate decision-makers while considering legal and ethical implications.Program Description
All courses are taught utilizing the case method which immerses the students in actual situations faced by real enterprises and requires students to derive, present and defend solutions among alternatives presented by fellow students. This method involves active student participation and stimulates the development of critical thinking. The program develops skills in the areas of accounting, finance, marketing, operations, human resources and economics among others. The Master in Business & Marketing program develops, in particular, the areas of general management and marketing. Special emphasis is placed on marketing and the components necessary to develop a market strategy such as product development, pricing, market analysis, advertising, promotion, sales force management and brand management. All Master programs require 42 credit hours for graduation. Students are expected to enroll in 12 credit hours per semester which would allow completion of all requirements in about 14 to 16 months if enrolled continuously. The cost of tuition for the programs is $5,880.... [-]
The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers. [+]
The Fundraising Management master’s program equips professionals to excel in institutional advancement and nonprofit management careers.
The world of nonprofits is growing – both in size and influence. The thousands of causes and the millions of organizations that serve those causes, in the United States and across the globe, need people to lead and to secure financial support. The Fundraising Management program here at Columbia is your portal to taking part in what many feel is the most important of society’s sectors – the one that furthers philanthropy, the love of humankind.
The need for fundraising professionals and nonprofit leaders to distinguish themselves has increased. Organizations constantly seek individuals with a thorough understanding of the philanthropic marketplace, a mastery of key fundraising techniques, and comprehensive management skills. Because of this demand for highly skilled development personnel, salaries are among the highest in the sector.... [-]
The M.P.A. program allows you to be adaptable in your career, understand and prepare for multisector and cross-sector realities, and successfully lead in your changing environment. [+]
Master of Public Affairs
The M.P.A. program allows you to be adaptable in your career, understand and prepare for multisector and cross-sector realities, and successfully lead in your changing environment. Because the M.P.A. is a values-driven program, you will focus not only on doing things the right way, but on the courage to do the right things.
Prepare for the unscripted future
The cross-sector, liberal-arts base of the M.P.A. degree is designed for those navigating the changing and dynamic work environment of the 21st century.
Learn from widely published, highly experienced and qualified faculty
Your courses will be led by seasoned academicians and Ph.D. researchers. In addition, Park University has attracted well-known leaders as faculty. Our courses are taught by leader-scholars who are former mayors, city managers, executive directors of nonprofit organizations, state and local government officials, and heads of national an international professional organizations. This combination of faculty brings enormous vitality and real-world currency into the classroom—both online and face-to-face. ... [-]
Chancellor University offers a Masters of Management in Social Media Marketing. This program is designed to give the working professional the opportunity for a flexible, real-world education. [+]
Master of Management in Social Media Marketing
Chancellor University offers a Masters of Management in Social Media Marketing. This program is designed to give the working professional the opportunity for a flexible, real-world education. Classes are small, interactive and entrepreneurial in nature. The required core of courses consists of upper-level courses that prepare students who are interested in professional development or career advancement in challenging and dynamic careers within the criminal justice field.
Advantages of a Masters of Management in Social Media Marketing from Chancellor University:One of the most affordable Online MBA programs available today Learn innovative Social Media Marketing practices from academically accomplished instructors and industry experts Chancellor University is accredited by The Higher Learning Commission and a member of the North Central Association. Earn your Master of Management in Social Media Marketing in as few as 18 months (two courses per 8-week term) Chancellor merges theory and practice so you can use tomorrow what you learned in class today 100% online program using the flexible Angel/Blackboard platform No GMAT or GRE required TBD ... [-]
The Master in Marketing and International Businesses is a graduate studies option for people who already hold degrees in Business Administration and related areas that are looking for an alternative to the conventional MBA (Masters in Business Administration) for graduate studies. [+]
Masters in Marketing and International Business
Companies are experiencing a growing demand for people trained in the field of marketing, especially with an orientation towards international business, who possess the necessary knowledge, capacities, and attitudes to evolve effectively in their field and to lead change in an increasingly competitive globalized economy. In this globally competitive context, the Universidad de las Américas, Puebla, through its School of Businesses, offers a Masters in Marketing and International Business to address this opportunity. The program focuses on strategic direction in an international environment and the analysis of different processes organizations go through which lead them eventually to discover new national and international markets. Their success depends on the quality of their strategic planning, achievement of objectives, deployment of recourses as well as members’ motivation and commitment.... [-]
The student will learn about tools and techniques to identify the wishes of the consumer, and be able to analyze and construct scenarios with particular market situations.[+]
Master of MarketingThe program's objective is the holistic and systemic study of marketing as the discipline that drives and coordinates the efforts and abilities of an organization to relate itself with its markets and its environment. The student will learn about tools and techniques to identify the wishes of the consumer and be able to analyze and construct scenarios with particular market situations.
This program pretends to harmonize the main schools of thought of marketing, based on three principles:It studies the duality of the target market /offer of the enterprise as the way to propose and make just exchanges that allow long-term relationships. It analyzes the involved actors that have an impact and participate in the exchanges: enterprise, clients, employees, and society. It includes two fundamental approaches to marketing: The qualitative/creative approach that refers to innovation and communication, and the qualitative/statistical approach that centers on the market analysis and research. ... [-]
The Digital Marketing Specialist Masters Program will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job. [+]
The Simplilearn Digital Marketing Masters Program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects and virtual simulations for gaining domain experience. You’ll be exposed to 40+ digital marketing tools extensive project experience and Mimic Pro simulations to make you job ready.After you have completed this program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Digital Marketing Specialist, validating your ability to lead digital marketing efforts in your organization.... [-]
Learn how to integrate analytics-based marketing and strategic concepts to improve business decisions and return on marketing investment (ROMI). [+]
Marketing analytics is increasingly important as a central strategy to drive company performance. Analytical capabilities, even in entry-level marketing positions, are a must for career advancement. The MicroMasters program from Berkeley Extension will help you to gain skills in quantitative marketing techniques to deploy immediately and see practical benefits in the workplace. This powerful series builds your knowledge and skills with industry best practices and approaches for marketing measurement and analysis. Begin your journey to become a data wrangler and learn how to tell the stories hidden in your company’s data.
The program is designed and taught by industry expert Stephan Sorger, who has held leadership roles in marketing and product development at companies such as Oracle, 3Com, and NASA. He has taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.... [-]