Master's Degree in Marketing Studies in Auckland in New Zealand

See Masters Programs in Marketing Studies 2018 in Auckland in New Zealand

Marketing Studies

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

New Zealand is an island country in the southwestern Pacific Ocean. The country geographically comprises two main landmasses ‒ that of the North and South Islands ‒ and numerous smaller islands. Overseas students need to have a student visa and a reasonable level of cash to spend in order to undertake a course of study at a New Zealand based educational institution. New Zealand educational institutions will inform the appropriate immigration authorities if a student ceases to attend their enrolled courses, who may then suspend or cancel that student's visa. Educational institutions often also exchange this enrollment and attendance data electronically with other government agencies responsible for providing student assistance.

The metropolitan area of New Zealand, Auckland has built its reputation upon the solid grounds of best educational standards. Auckland is home to many reputed educational institutions. University of Auckland, Auckland University of Technology, Manukau Institute of Technology and Massey University are the most prominent names.

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Master of Marketing (MMktg)

University of Auckland Business School
Campus Full time 18 months September 2018 New Zealand Auckland

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of [+]

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies.

Career prospects

With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.

Degree structure

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management.... [-]


Master of Creative Advertising (Advanced)

Torrens University Australia
Campus Full time Part time 1 year September 2018 New Zealand Auckland + 1 more

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace. [+]

Explore creative thinking, copywriting, art direction, and concept development with us, and within 12 months you will be an advertising creative.

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace.

It’s a full day, five-day week, year-long, heady rush of a course with brief after brief; competition after competition; and constant feedback from a full-time tutor who has worked as an advertising creative – as well as a constant stream of industry mentors and guests.

It’s a course in which you’ll learn how to be brave and fearless about ideas. You’ll learn copywriting and art direction by actively working in teams and you’ll be working to tight deadlines by responding to real briefs from agencies, mentors, and clients. You’ll learn by benchmarking your ideas against students worldwide and nationally by entering your work into international and Australian competitions. Better yet, you’ll learn about effective messaging in all mediums from online posts to physical posters; from newspapers and magazines both online and real; from scripted radio to unscripted radio; from video on a TV to video on your mobile; and mediums that don’t even look like advertising mediums such as activations and useful products and services that can change people, places and communities for the better.... [-]


Master of Marketing (MMktg)

AUT Business School
Campus Full time Part time 1 - 2 years March 2019 New Zealand Auckland + 1 more

The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an [+]

Master of Marketing (MMktg)

The Master of Marketing (MMktg) is designed for those who have completed a bachelor’s degree in any field of study and wish to obtain a postgraduate qualification in marketing. Marketing is an important part of strategic business decision making and this programme will equip you with the knowledge, understanding and skills of marketing to help in the decision-making process. It offers an exciting and rewarding opportunity to study marketing for someone who already has a degree. It will enhance career opportunities and employment prospects.

Entry criteria

Minimum entry requirements:

Master of Marketing

• A bachelor’s degree (in any discipline) with a minimum of a Bminus grade average in papers at Level 7 or equivalent.... [-]