Master's Degree in Marketing Studies in Amsterdam in Netherlands

View all Masters Programs in Marketing Studies 2018 in Amsterdam in Netherlands

Marketing Studies

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The people, language, and culture of the Netherlands is referred to as "Dutch". A modern European country today, Netherlands preserved its highly international character and is known for its liberal mentality. The Netherlands has many universities. The country has recently converted their own titles into the bachelor/master system. There are two types of universities: Academic (focussing more on theoretical knowledge, aka "Universiteit") or Applied Sciences (focussing more on practical knowledge, aka "Hogeschool")

The capital city of Netherlands, Amsterdam has well known universities such as the University of Amsterdam and Universiteitsbibliotheek Amsterdam. These educational institutions tend to provide diversified graduate and post graduate degree programs, and they have top notch Research and Development facilities.

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Master in Marketing

Vrije Universiteit Amsterdam
Campus Full time 1 year September 2018 Netherlands Amsterdam

The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, a marketing research... [+]

Master of Marketing

The Master’s in Marketing programme takes you on a journey in which you challenge yourself to look further in areas of marketing theory, marketing research, and marketing practice. You will learn to think strategically, thus understanding how superior value can be created for customers and other stakeholders while achieving organizational goals.

First semester

The journey begins by understanding how a sustainable competitive edge is obtained by creating value for customers and society. Rather than focusing on ‘recipes for success’, the emphasis is on looking further: understanding why something works. This also calls for profound comprehension of research methodology. The journey also takes you deeper into the worlds of consumer and business-to-business marketing, either product or service, thus enabling you to address marketing challenges in an increasingly complex international environment.Second semester... [-]


Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2018 Netherlands Amsterdam + 1 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT

Level 500

GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements

proficiency in the English language (refer to the admission section for further details) ... [-]