A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Request Information Master's Degrees in Marketing Studies in Puebla in Mexico 2019
The Master in Marketing and International Businesses is a graduate studies option for people who already hold degrees in Business Administration and related areas that are looking for an alternative to the conventional MBA (Masters in Business Administration) for graduate studies. [+]
Masters in Marketing and International Business
Companies are experiencing a growing demand for people trained in the field of marketing, especially with an orientation towards international business, who possess the necessary knowledge, capacities, and attitudes to evolve effectively in their field and to lead change in an increasingly competitive globalized economy. In this globally competitive context, the Universidad de las Américas, Puebla, through its School of Businesses, offers a Masters in Marketing and International Business to address this opportunity. The program focuses on strategic direction in an international environment and the analysis of different processes organizations go through which lead them eventually to discover new national and international markets. Their success depends on the quality of their strategic planning, achievement of objectives, deployment of recourses as well as members’ motivation and commitment.... [-]
The student will learn about tools and techniques to identify the wishes of the consumer, and be able to analyze and construct scenarios with particular market situations.[+]
Master of MarketingThe program's objective is the holistic and systemic study of marketing as the discipline that drives and coordinates the efforts and abilities of an organization to relate itself with its markets and its environment. The student will learn about tools and techniques to identify the wishes of the consumer and be able to analyze and construct scenarios with particular market situations.
This program pretends to harmonize the main schools of thought of marketing, based on three principles:It studies the duality of the target market /offer of the enterprise as the way to propose and make just exchanges that allow long-term relationships. It analyzes the involved actors that have an impact and participate in the exchanges: enterprise, clients, employees, and society. It includes two fundamental approaches to marketing: The qualitative/creative approach that refers to innovation and communication, and the qualitative/statistical approach that centers on the market analysis and research. ... [-]
Choose Tecmilenio University Strategists are experts in collecting information and arguing their ideas. We will certify everything you learn so you can reason with what you know before employers. [+]
Choose Tecmilenio UniversityStrategists are experts in collecting information and arguing their ideas. We will certify everything you learn so you can reason with what you know before employers. To do business in any country, you need an overview of the world. Get it here. Just as there are successful business models, there are also effective educational models, such as ours. The social skills we will strengthen in you, will make you an expert in managing your sales team. We have interesting exchange programs.
Being part of the Tecmilenio University is betterLearn to work as a team and effectively. Increase your work experience. Specialize in the most profitable area. What do I get? ... [-]