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Search Masters Programs in Marketing Studies in Italy 2019

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Top Master Programs in Marketing Studies in Italy 2019

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35 Results in Marketing Studies, Italy

IED – Istituto Europeo di Design Florence

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine, and tourism is to help students and young profession ... [+]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine, and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.... [-]

Italy Florence
February 2020
Full-time
11 months
Campus
IED – Istituto Europeo di Design Milan

18th edition - The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution ... [+]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.... [-]

Italy Milan
January 2020
Full-time
1 year
Campus
Swiss School of Management, Rome Italy

This unique Master Program is a one of its kind. It differs from other Luxury Management programs, having a strong component of practical issues, embracing not only the m ... [+]

Master of Luxury Management, Innovation, and Branding

Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste, and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.

Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.

Understanding the dynamics and the peculiarities of the luxury management paying a special attention to the future is the focus of this Master.

The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadership training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it.... [-]

Italy Rome
October 2019
Part-time
1 - 2 years
Campus
RM Istituto Moda e Design Milano

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists ... [+]

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because?

The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology.

Professional Opportunities

We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business.... [-]

Italy Milan
February 2020
Full-time
10 months
Campus
Rome Business School

The Rome Business School’s Master in Marketing and Communications offers you a training of excellence, international internships, career service, global networking and ma ... [+]

Starting date: each year in March and October.

The Rome Business School’s Master in Marketing and Communications offers you a training of excellence, international internships, career service, global networking and many others benefits for your professional and personal development. Various teaching formulas are available to suit every requirement; students from more than 140 countries of the world.

Overview

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, international internships and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.... [-]

Italy Rome Italy Online
October 2019
Full-time
Part-time
1 year
Campus
Up Level School of Management

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporat ... [+]

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work.

Why choose a Masters in Communication, Social Media and Online Marketing?

The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication.... [-]

Italy Milan Rome Naples
November 2019
Italian
Part-time
100 - 100 hours
Campus
Milano Fashion Institute

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand ... [+]

Master in Fashion Direction: Brand & Product Management

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.... [-]

Italy Milan
Request Info
Full-time
1 year
Campus
RM Milan - International Fashion and Design School

Why? The monolith is crumbling. Advertising is looking out for new ways of reaching people, who are more alert and streetwise than in the past. Once, there was plenty of ... [+]

Ten amazing months. Ten top-level agencies in the lecture theatre, one every month. Ten unique chances for learning by doing, elbow-to-elbow with the best. The Raffles Milano Masters: someone has come up with them at last. Why?

The monolith is crumbling. Advertising is looking out for new ways of reaching people, who are more alert and streetwise than in the past. Once, there was plenty of money and a few media. Today it’s exactly the opposite and from the solid block of rules and methods of the past, we now have to progress quickly to an advertisement that can flow like a liquid into all the spaces made available by technology.

Professional opportunities

We don't want to raise executioners of theoretical paths built somewhere else by others, but active, effective, responsible advertisers who are ready to take on the burden of every stage of developing an idea, from briefing to publication, and feedback gathering. A the end of the course, students will be able to find work in major Italian and international groups, service companies, consultancy offices and also NGOs and research institutes, as well as accepting the challenge and setting up their own business.... [-]

Italy Milan
November 2019
Full-time
10 months
Campus
Bologna Business School

The Marketing Management is going to be a driver for growth on an international scale. ... [+]

Best Masters in Marketing Studies in Italy 2019. The course allows students to learn about the techniques and tools needed to develop an organization that is based on an integrated approach.The advantage of a systematic view of the most suitable distribution network.Attending the Marketing Management, developing a focus on how to make things happen. The career prospects in the sales area are confirmed as being on the rise and very dynamic, as determination and ambition make the difference for those wishing to start a career both as a consultant or for a company.

The Master in Marketing Management is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lectures, an estimated 540 hours of independent study, and 600 hours of internship.... [-]

Italy Bologna
November 2019
Campus
MIP Politecnico di Milano School of Management

The International Master in Omnichannel Marketing and Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working ... [+]

Key Details Start date: September 2019 Format: Full time Duration: 12 months Course fee: € 16.000 Teaching language: English Location: MIP Politecnico di Milano Graduate School of Business (Milan, Italy)

Required qualification: at least 3-year Bachelor's degree from Accredited Institutions

Course

The International Master in Omnichannel Marketing and Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the master by a combination of activities that aim to build a theoretical background for the participant but also enable them to apply this knowledge and skills in the real business world, with a particular focus on the Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen and UM McCann, students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games.... [-]

Italy Milan
September 2019
Full-time
12 months
Campus
University Of Bergamo

OBJECTIVES: The aim of the course is to provide the competencies needed: to recognize, analyze and create texts and multimedia content as well as to deal with their organ ... [+]

OBJECTIVES

The aim of the course is to provide the competencies needed:

to recognize, analyze and create texts and multimedia content as well as to deal with their organization; to collect and process information through critical thinking and by employing adequate media and technical tools; to project and manage the content of both internal and external communication in private companies and public administration; to provide a sound cultural and linguistic knowledge as well as a good working method, through internship and work experiences in the fields of publishing, information, and communication. CAREER OPPORTUNITIES Traditional, on- and off-line, multimedia publishing; The press, radio, television; Press and public relations offices; Communication and advertising agencies; Cultural institutions, museums, theatres; Companies, private and public administration. ADMISSION ... [-]
Italy Bergamo
October 2019
Italian
Full-time
Campus
POLI.design

The Master Brand Extension examines the startup and management variables of a Licensing project, examining the increasingly stringent relationships with Brand Extension, ... [+]

The Master Brand Extension examines the startup and management variables of a Licensing project , examining the increasingly stringent relationships with Brand Extension, Contract and Merchandising activities . Areas and activities today interconnected with a common objective: to seek business growth through the enhancement of the brand in all areas and product sectors. The teaching approach is innovative and interactive, as it deals with the themes dealt with in a synergic and transversal way, and correlates them through a sort of "direction".

Educational goals

The Master provides the tools to be able to express themselves in the field of work, immediately, at good professional levels. We will study the synergic roles that the marketing and creative sectors of the company carry out in implementing the most suitable strategies for devising new types of products and services . In particular in the Brand-Extension concept , the project development methods will be tackled, from strategy and organization, to the design and planning of the goods to be placed on the market.... [-]

Italy Milan
September 2019
Italian
Full-time
1 year
Campus
Accademia di Comunicazione

The perfection of an image is not enough, it is like the beauty of a face: if it is not expressive it does not give us emotions. The image must be, in combination and int ... [+]

The perfection of an image is not enough, it is like the beauty of a face: if it is not expressive it does not give us emotions. The image must be, in combination and integration with words, the metaphorical expression of the concept / heart of the communication strategy. It must create emotions, it must make people dream, it must also transgress from the parameters of beauty and / or technical perfection, it must be remembered and not forgotten.

It is not enough to be an art director, one must be an art director: this profession is increasingly difficult, today we are all soaked and now saturated with images, it is the new, the different that catches our attention and still fascinates us.... [-]

Italy Milan
October 2019
Italian
Full-time
8 months
Campus
digital-coach.it

Digital Marketing Master with guaranteed and paid internship ... [+]

Web Area Forms

Digital Strategy: online

Overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, going through social media and coming to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover the integration strategies of the channels aimed at maximizing the contribution of each of them in the cycle that starts from the generation of traffic and must lead to the conversion into sales, considering also offline aspects.

SEM

Module which teaches how to use different PPC (Pay Per Click) tools thanks to which to implement targeted strategies in terms of location, days, times as well as interests, age and sex of the user. These include Google Adwords and its features of both Keyword advertising and Display Advertising (banners).... [-]

Italy Milan
October 2019
Italian
Full-time
Part-time
6 - 18 months
Campus
Online
Online & Campus Combined
Life Learning

Find out how to Become a CMO (Chief Marketing Manager). Life Learning in collaboration with its Authors present the New "Master with Diploma in Web Marketing Manager Spec ... [+]

Find out how to Become a CMO (Chief Marketing Manager)

Life Learning in collaboration with its Authors present the New "Master with Diploma in Web Marketing Manager Specialist" that will teach you how to become a Web Marketing Manager. The figure of the Web Marketing Manager in Italy has a salary range on an annual basis between € 50,000 and € 150,000 depending on seniority.

Why choose this course?

The certification of the "Master with Diploma in Web Marketing Manager Specialist" represents an important curricular enhancement of skills and a distinctive element in the competitive view of the digital world of work and is oriented to acquire the skills to cover the most sought after positions of CMO (Chief Marketing Officer) in the company. Downstream of the topics dealt with in a practical key, it transfers in a practical and concrete way the trainees the skills and knowledge necessary to compete in the Marketing and Communication sector with a specialization in the digital field. The certification itself enjoys a real usability in the labor market. First of all, the diploma is issued by Life Learning as an ISO 9001: 2015 certified company (Quality Management System) with the following purpose: "Designing and Providing Online Training Courses". This confers a recognition and a fundamental preference to acquire a stable competitive advantage on the part of the professional when proposing his candidacy to companies. Another significant advantage of great value is represented by the large number of companies on the national territory, always growing, which accredit... [-]

Italy Milan
Open Enrollment
Italian
Full-time
Part-time
Online