Masters Program in Marketing Studies in Italy

Search Masters Programs in Marketing Studies in Italy 2018/2019

Marketing Studies

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Top Master Programs in Marketing Studies in Italy 2018/2019

Read More

Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti
Campus Full time 1 year October 2018 Italy Milan Rome + 1 more

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

MASTER IN CREATIVE ADVERTISING

Our ‘Learning by Doing’ approach combines traditional visual disciplines with new digital technologies and synthesizes individual study with group project work. We establish numerous collaborations and projects with Italian and international companies and institutions to give students hands-on work opportunities to develop their critical thinking, conceptual problem solving, and practical artistic and design skills.

WHY NABA To study in Milan, recognized as the world’s capital of fashion, arts, and design. To collaborate with over 1,000 companies, working on real-world projects and complementing your studies with unique internship opportunities. To obtain a multidisciplinary and multi-cultural learning experience, with a focus on direct experimentation. To learn from an outstanding faculty of inspiring industry professionals and mentors. To attend cutting-edge programs held both in Italian and English, that will give you an internationally recognized degree. To study in an award-winning academy, selected by leading publications such as Frame Publishers, Domus Magazine, and Business of Fashion, as one of the world's top schools for art and design. ... [-]

Master's Degree in Marketing and Communications

Rome Business School
Online Campus Full time Part time 1 year Open Enrollment Italy Rome + 2 more

Join the most international business school in Europe! Training of excellence, guaranteed internships in USA, Dubai or Europe, students from 140 countries, career service, international networking and many others benefits from your professional and personal development. Teaching formulas for every demand. [+]

Starting date: each year in March and October.

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, guaranteed internships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:... [-]


Master in International Business Management

GEMA Business School
Campus Full time Open Enrollment Italy Rome

The professional figure trained by the Programme will know how to do market analyses, prepare and monitor plans for marketing and communication and for commercial development abroad (also considering the possible multicultural dynamics in the various target countries), and develop skills in sales and e-commerce techniques, and will also have effectively improved their language skills: all the lessons on the Master’s programme’s central themes are held in English, allowing students to perfect their technical and language skills at the same time. [+]

Recipients

The Master Program in International Export Management is designed and promoted by GEMA Business School and is a modular postgraduate program designed to train a new generation of Export managers and International marketing managers, able to drive companies and businesses to expand their market shares in international markets by:

increasing the number of countries where products/services are sold, especially in fast-growing markets; increasing the number of product/service lines sold in international markets in tune with the structure of local demand; adopting new distribution strategies to get “closer to the customer” in international markets (e.g. commercial branches, joint venture, local production). ... [-]

Master in Brand Design and Management: Food, Wine and Tourism

IED – Istituto Europeo di Design Florence
Campus Full time 11 months February 2019 Italy Florence

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers. The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence. Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use. [+]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.... [-]


Master in Visual Brand Design

Domus Academy
Campus Full time 12 months September 2019 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master in Visual Brand Design - Re-model Brands

‘Learning by Designing’ is how Domus Academy will boost your career. Not only it is a place where the designers of tomorrow can produce wonders and surprises, it is also a place where students can discover new realities and invent professional trajectories aligned with tomorrow’s market demands.

WHY Domus Academy Experience Milano, World Capital of Fashion and Design. Design your Master in a highly ranked Academy offering a globally recognized degree. Improve your knowledge and know-how thanks to real projects. Build your own Multicultural and Global Network. Boost your career with our unique Professional Experience.

Career Opportunities ... [-]

Master of Luxury Management, Innovation and Branding in Rome, Italy

Swiss School of Management, Rome Italy
Campus Part time 1 - 2 years October 2018 Italy Rome

This unique Master Program is a one of its kind. It differs from other Luxury Management programs, having a strong component of practical issues, embracing not only the management side but also the innovative way to develop a new concept of branding and value creation. Company visits are also contemplated in the program. [+]

Master of Luxury Management, Innovation, and Branding

Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste, and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.

Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.

Understanding the dynamics and the peculiarities of the luxury management paying a special attention to the future is the focus of this Master.

The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadership training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it.... [-]


Master's degree in communication, social media and web marketing

Up Level School of Management
Campus Part time 100 - 100 hours November 2018 Italy Milan Rome Naples + 2 more

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. [+]

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work.

Why choose a Masters in Communication, Social Media and Online Marketing?

The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication.... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2019 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

The International Master in Multichannel Marketing Management is a program that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability.

This master in marketing matches a solid theoretical background with continuous applications to the real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy.... [-]


Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2019 Italy Milan

18th edition - The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area. Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies. [+]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.... [-]


Master in Fashion Direction: Brand & Business Management

Milano Fashion Institute
Campus Full time 1 year January 2019 Italy Milan

Managing the business of a Fashion Company means to combine fashion marketing, fashion management, and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible for the business management in the world of fashion and luxury. [+]

Master in Fashion Direction: Brand & Business Management

FROM BUYING TO DIGITAL FASHION MARKETING

Fashion Buyer. Marketing Manager. Omnichannel Strategist.

Managing the business of a Fashion Company means to combine fashion marketing, fashion management, and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible for the business management in the world of fashion and luxury.

First step: studying the business models, their evolution, and their business strategies in the industry.

Second step: recognizing and studying the different retail and business channels, the underlying business logic and in their specific operations: from fashion buying and retail merchandising to sales & digital management.... [-]


Master in Advertising

Raffles Milano - International Fashion and Design School
Campus Full time 10 months November 2018 Italy Milan

Why? The monolith is crumbling. Advertising is looking out for new ways of reaching people, who are more alert and streetwise than in the past. Once, there was plenty of money and a few media. Today it’s exactly the opposite and from the solid block of rules and methods of the past we now have to progress quickly to an advertising that can flow like a liquid into all the spaces made available by technology. [+]

Ten amazing months. Ten top-level agencies in the lecture theatre, one every month. Ten unique chances for learning by doing, elbow-to-elbow with the best. The Raffles Milano Masters: someone has come up with them at last. Why?

The monolith is crumbling. Advertising is looking out for new ways of reaching people, who are more alert and streetwise than in the past. Once, there was plenty of money and a few media. Today it’s exactly the opposite and from the solid block of rules and methods of the past, we now have to progress quickly to an advertisement that can flow like a liquid into all the spaces made available by technology.

Professional opportunities

We don't want to raise executioners of theoretical paths built somewhere else by others, but active, effective, responsible advertisers who are ready to take on the burden of every stage of developing an idea, from briefing to publication, and feedback gathering. A the end of the course, students will be able to find work in major Italian and international groups, service companies, consultancy offices and also NGOs and research institutes, as well as accepting the challenge and setting up their own business.... [-]


Master in advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10 months September 2019 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because?

The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology.

Professional Opportunities

We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business.... [-]


Master in Marketing and Business Communication - Traditional, Digital Marketing and Social Media Strategy

Accademia di Comunicazione
Campus Full time 7 months October 2018 Italy Milan

The Master in Marketing and Corporate Communication, accredited ASFOR, is a post-graduate training program with a very practical method, full-time and compulsory attendance, and is structured to respond to the need that companies have of young people able to enter into relationships with consumers and their audiences, using analytical and management skills with an innovative approach to problem solving. [+]

The Master in Marketing and Corporate Communication, accredited ASFOR , is a post-graduate training program with a very practical method, full-time and compulsory attendance, and is structured to respond to the need that companies have of young people able to enter into relationships with consumers and their audiences, using analytical and management skills with an innovative approach to problem solving.

In an always connected world, the relationship between consumers and brands is developed through digital channels and social networks in the form of real-time conversation. Companies wishing to exploit the unprecedented opportunities for interaction offered by digital technology must be able to correctly identify the tools and technologies that allow management of the new relationship with the client, a relationship that must be interactive, participatory and cross-media according to the model imposed by social media.... [-]


Master Social Media Marketing with guaranteed and paid internship

digital-coach.it
Online Campus Online & Campus Combined Full time Part time 6 - 18 months October 2018 Italy Milan + 3 more

Are you looking for a Masters degree to become a Social Media Manager or a Masters in social media and web community managers? The Master in Social Media Marketing by Digital Coach is for you. Social media have become environments that we regularly frequent and occupy a good part of our day. The interest in these tools is constantly increasing and today all the companies have understood that they can not do without it for their business. [+]

Are you looking for a Masters degree to become a Social Media Manager or a Masters in social media and web community managers? The Master in Social Media Marketing by Digital Coach is for you.

Social media have become environments that we regularly frequent and occupy a good part of our day. The interest in these tools is constantly increasing and today all the companies have understood that they can not do without it for their business. In fact, companies are increasingly looking for social media managers, social media specialists, social media strategists, community managers, social customer care and other professionals who have a strategic vision, developed digital skills focused on social networks and who know how to design, manage and verify a strategy of web communication on social networks.... [-]


Master’s degree in Communication, Information, Publishing ( taught in Italian )

University Of Bergamo
Campus Full time October 2018 Italy Bergamo

OBJECTIVES: The aim of the course is to provide the competencies needed: to recognize, analyze and create texts and multimedia content as well as to deal with their organization; to collect and process information through critical thinking and by employing adequate media and technical tools; etc. [+]

OBJECTIVES

The aim of the course is to provide the competencies needed:

to recognize, analyze and create texts and multimedia content as well as to deal with their organization; to collect and process information through critical thinking and by employing adequate media and technical tools; to project and manage the content of both internal and external communication in private companies and public administration; to provide a sound cultural and linguistic knowledge as well as a good working method, through internship and work experiences in the fields of publishing, information, and communication. CAREER OPPORTUNITIES Traditional, on- and off-line, multimedia publishing; The press, radio, television; Press and public relations offices; Communication and advertising agencies; Cultural institutions, museums, theatres; Companies, private and public administration. ADMISSION ... [-]