Masters Degree in Marketing Studies in Italy

Search Masters Programs in Marketing Studies in Italy 2017/2018

Marketing Studies

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Top Master Programs in Marketing Studies in Italy 2017/2018

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Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10 months September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Best Masters in Marketing Studies in Italy 2017/2018. Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers,... [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12 months December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the... [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time 12 months October 2017 Italy Rome

Join the most international business school in Europe! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - Practical organization of the event. The electoral system and its specificity - Plurality systems... [-]

Master in Visual Brand Design

Domus Academy
Campus Full time 12 months January 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Imagine. Symbolize. Synthesize. The concept of branding has evolved far beyond company logos and colors. Today, branding incorporates several disciplines, from visual design to sound design; from storytelling to consumer psychology to marketing. Branding is the creation of a rich and attractive environment that grabs the consumer’s attention and brings him or her into the brand’s world to share its values and become an informal sponsor of the brand. It is a voice, a tone, an integrated vision formed by the synergy of research, design, narration, graphics, music, and more. In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. Audience The program is designed for candidates with a first-level degree in visual and graphic design, design, communication, marketing, or related disciplines. Outcome During this degree program, students will: Demonstrate the ability to create innovative visual branding concepts, scenarios, and solutions for a variety of diverse companies, industries, and organizations. Effectively communicate concepts, methods, and design proposals through a variety of techniques, including visual, verbal, and prototyping. Program The Master in Visual Brand Design aims to form visual brand designers and dynamic brand managers who are innovative, visionary, versatile, direct, and effective. The program is workshop-based, supported by seminars, lectures, tutorials, and fieldwork. Industry... [-]

International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2017 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

Best Masters in Marketing Studies in Italy 2017/2018. The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. This master in marketing matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and Rulex students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. COURSE OBJECTIVES The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships; The understanding of the conditions of the international markets, the challenges and the opportunities in the coming years. The International Master in Multichannel Marketing Management is... [-]

Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time 1 year October 2017 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

5 SCHOLARSHIPS UP FOR GRABS SCHOLARSHIP COMPETITION CREATIVE ADVERTISING. Deadline: 12 May The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. You’ll prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Both of these core life skills are transferable across any number of disciplines, particularly those associated with commercial creativity. In addition to a Certificate of Recognition from Media Design School, eligible graduates will receive an Academic Master’s Degree awarded by NABA and Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research. About Media Design School Media Design School is New Zealand’s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees in emerging creative fields, including bachelor’s degrees in 3D animation, media design, visual Eeffects, game art, and game programming. Media Design School alumni have gone on to employment with top companies such as DreamWorks, Pixar, BBDO, and Saatchi & Saatchi, and they have worked on major productions such as The Hobbit and Avatar. Curriculum Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation Techniques, Digital Technologies and... [-]

Master in Luxury Goods Communication Management

Accademia del Lusso
Campus Full time 9 months February 2018 Italy Milan

The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion [+]

Course aims

The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion communication professional sphere. The accurate communication of a product, service, or collection is indispensable in order to build and strengthen a brand’s image in line with its marketing strategy. The course therefore equips students with people skills and competitive capability as well as with the technical and creative abilities they need to fully integrate themselves into the image and communication field of businesses, outsourcing agencies, magazine publishers and media channels in the fashion and lifestyle sector. Students learn how to successfully manage people, interpret current trends, and understand consumer needs. They will be able to follow every phase of a communication plan: from the briefing to the definition of objectives; the selecting of suitable means and methods to organising a photo shoot and drafting press releases, company profiles and fashion articles. On completion of the course, students will be able to step out into the professional world fully confident in their managerial skills and able to competently face competition. Masters Courses at Accademia del Lusso are all validated by eCampus University, and those who succefully complete one of these courses will therefore receive a first level Master's Degree.... [-]


Master's Degree In Event Management

Up Level School of Management
Campus Part time 124 - 124  November 2017 Italy Milan Rome Napoli + 2 more

The Master in Event Management is a modern and innovative education that prepares professionals in the field of creation and event management. Unlike other more traditional courses Event Management aims to be a more comprehensive tool: it is a specific Master on the MICE sector planning strategies and on the fundamentals of integrated communication designed to suit the organizational and communication techniques. [+]

The Master in Event Management is a modern and innovative education that prepares professionals in the field of creation and event management. Unlike other more traditional courses Event Management aims to be a more comprehensive tool: it is a specific Master on the MICE sector planning strategies and on the fundamentals of integrated communication designed to suit the organizational and communication techniques. Why Choose the Master in Event Management? The new Master in Event Management Up level preparing yourself fit you to operate in a highly competitive industry through training to 360 degrees in the events and in the MICE sector. What does the Event Manager? The Master prepares comprehensively the professionals Event Manager to be able to operate in the events market "national and international", a professional who plans and develops the event, assumes responsibility for the selection of creative elements, technical and logistics. She realizes and takes care of the entire event planning, brand building, marketing and communication strategy, the audio-video production, screenwriting, logistics, budgeting, negotiation and global customer service. Event Management A cutting-edge solution to form - through this specific course - professional roles that can keep pace with market demands and even to anticipate them, thanks to a sound and thorough training, which in addition to the theoretical and practical skills needed to send each a concrete and effective approach to the management of corporate communication on the internet. An education that ensures the opening of any innovation to be constantly updated and master effectively every... [-]

Master in Fashion Direction: Brand & Product Management

Milano Fashion Institute
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. [+]

Best Masters in Marketing Studies in Italy 2017/2018. Master in Fashion Direction: Brand & Product Management The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market. The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant is available for both Italian and foreign students. Deadlines Start of registration: 1 February 2017 End of registration: 1 December 2017 Orientation day: 19 January 2018 Lectures’ start: 22 January 2018 All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari"). The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry. Course description The contents of the Master integrate different interdisciplinary... [-]

Master In Marketing Management

ISTUD Business School
Campus Full time 9 months October 2017 Italy Stresa VB

The Master in Marketing Management of ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. [+]

The Master in Marketing Management Of ISTUD offers you an ambitious and exciting journey to become a protagonist in the world of marketing, communication and digital. The Master in Marketing Management is an ASFOR accredited specialist master trained for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experiencing concrete work situations and acquire tools and techniques that prepare him to enter the company and Lay the foundations for a brilliant career and realize their professional aspirations. Post-stage placement of 94% over the past three years. The Master's degree includes 6 months of full time training at the ISTUD Campus on Lake Maggiore with lessons and testimonies of managers, project work commissioned by companies, laboratories (English, Excel and Digital) and at least 3 months of paid internships in Italian and multinational companies. A 50% discount on the cost of the double room in the Campus ISTUD is available. Select July 20 in Baveno (VB), Italy. [-]

MA in Technologies and Codes of Communication

Link Campus University
Campus Full time 2 years November 2017 Italy Rome

The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at [+]

Best Masters in Marketing Studies in Italy 2017/2018. A good technical knowledge is the basis for successfully deal with planning and creativity. Digital media and the speed of evolution of ICT (Information and Communication Technologies) in fact challenge continuously new professionals. Three years Bachelor’s Degree and the Master’s Degree programs are conceived to provide essencial tools necessary to engage these challenges. A free Italian language course will be offered to all students who pre-apply by the first week of June. Through continuous research and study, then, you will master the digital world to use it as a tool for creating cutting-edge products and to design new and more exciting services to users. Course of study The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at "making real", in collaboration with research centers within the university and with other entities related to it, the theoretical aspects discussed during the lessons. Another unique feature of the course is the presence of a highly qualified faculty and represented by leading figures from the world of ICT and interaction design, which have significant experience both nationally and internationally. These can thus ensure the transfer of experiences, expertise and knowledge accumulated during their career for students enrolled. FIRST YEAR Methodology and Techniques of Social Research Sociology of communication languages Sociology of new media and social networks Semiotics artifacts and image theory Interaction Design I Elements of Programming I (Web and mobile) Integrated course of communication Cognitive... [-]

Master in Marketing

European School of Economics Italy
Campus Full time 12 - 15 months October 2017 Italy Rome Milan Florence + 2 more

The Master in Marketing* prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations. [+]

Master in Marketing The Master in Marketing* prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations. As part of the Marketing specialisation, master students explore: • innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost • e-commerce, e-business, and the optimisation of technological structures as a strategic marketing tool • marketing strategies of international organisations and approaches to a new international market opportunities • customer-driven marketing strategies in emerging economies • the connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns • crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur Skills Acquired • conceptual thinking, critical analysis, and the implementation of strategic action • advanced communication and inter-personal skills • in-depth critical understanding of relevant theories, concepts and models and the integration of theory and practice in a variety of contexts • advanced enquiry and research skills, holistic thinking, integration and synthesis • team working and motivational skills • inner responsibility and self-inspection skills required for effective leadership. Course Programme The Master of Science (MSc) programme is a 12-15 month course. Completion of the master’s programme necessitates: full-time, compulsory attendance internship placements final dissertation Term I 5 core courses, common to all master students, regardless of specialisation. Term II 6... [-]

Master’s degree in Communication, Information, Publishing ( taught in Italian )

University Of Bergamo
Campus Full time October 2017 Italy Bergamo

OBJECTIVES: The aim of the course is to provide the competences needed: to recognize, analyze and create texts and multimedia content as well as to deal with their organization; to collect and process information through critical thinking and by employing adequate media and technical tools; ... [+]

Best Masters in Marketing Studies in Italy 2017/2018. OBJECTIVES The aim of the course is to provide the competences needed: to recognize, analyze and create texts and multimedia content as well as to deal with their organization to collect and process information through critical thinking and by employing adequate media and technical tools to project and manage the content of both internal and external communication in private companies and public administration to provide a sound cultural and linguistic knowledge as well as a good working method, through internship and work experiences in the fields of publishing, information and communication. CAREER OPPORTUNITIES Traditional, on- and off-line, multimedia publishing The press, radio, television Press and public relations offices Communication and advertising agencies Cultural institutions, museums, theatres Companies, private and public administration ADMISSION A Three-Year First level Degree or equivalent. ENTRY TESTS Individual interview. RECOGNITION OF CERTIFICATION International certification attesting students' knowledge of foreign languages are recognized. TRAINEESHIPS Traineeship activities linked to students' studies and their final exam. These are in compliance with agreements between the University and host organizations and are closely monitored by tutors and supervising teaching staff. TUTORING The Department offers a tutoring service aimed at assisting newly-enrolled students, helping and advising them as regards their studies and in compiling their study plans. [-]

Master in Luxury Interior Design

Haute Future Fashion Academy
Campus Full time October 2017 Italy Milan

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. [+]

LUXURY INTERIOR DESIGN The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. He is considered to all effects a designer of interiors and his expertise must necessarily embrace a broad range of areas such as Architecture, Design, Fashion and Art. It is a profession requiring design skills, aesthetic sense and ability to innovate, in order to propose excellent quality ideas that are able to attract and satisfy the most demanding elites. The most famous Interior Designers, as a matter of fact, are often likened to real artists and their names appear in magazines and daily newspapers throughout the world. They are much sought after personalities and deal with people who are very prominent and of high social standing on a daily basis. The aim of the Master course is to train professionals who are specialized in the Luxury sector, who are able to combine their own creative flair with the needs of different clients, paying particular attention to the aesthetical aspects, but also to the practical and functional ones, always respecting the highest standards. The course program is structured in such a way as to provide students both with practical skills, with an extensive background on planning spaces and 3D and CAD design, and with theoretical knowledge, paying particular attention to the studying of materials and to the search for new trends, drawing from the panorama... [-]

Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Italy Milan + 1 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

Best Masters in Marketing Studies in Italy 2017/2018. CORE COURSES IN MARKETING MANAGEMENT Level 500 GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the... [-]