Masters Program in Marketing Studies in Italy

Search Masters Programs in Marketing Studies in Italy 2018

Marketing Studies

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Top Master Programs in Marketing Studies in Italy 2018

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Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12 months December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

Best Masters in Marketing Studies in Italy 2018. The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating... [-]

Master in Visual Brand Design

Domus Academy
Campus Full time 12 months September 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master in Visual Brand Design - Re-model Brands

‘Learning by Designing’ is how Domus Academy will boost your career. Not only it is a place where the designers of tomorrow can produce wonders and surprises, it is also a place where students can discover new realities and invent professional trajectories aligned with tomorrow’s market demands. 

WHY Domus Academy Experience Milano, World Capital of Fashion and Design Design your Master in a highly ranked Academy offering a globally recognized degree Improve your knowledge and know-how thanks to real projects Build your own Multicultural and Global Network Boost your career with our unique Professional Experience

Career Opportunities ... [-]

Master in Marketing and Communication

Rome Business School
Campus or Online Full time Part time 1 year March 2018 Italy Rome + 1 more

Join the most international business school in Europe! Training of excellence, internships, students from 140 countries, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand. [+]

EARLY BIRD: 10% DISCOUNT IF YOU ENROL BEFORE DECEMBER THE 11th!

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, paid international internships, 2 study tours in Paris and Barcelona and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business. Starting date: each year, in March and October.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typically:... [-]


Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time 1 year October 2018 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

MASTER IN CREATIVE ADVERTISING

Our ‘Learning by Doing’ approach combines traditional visual disciplines with new digital technologies and synthesizes individual study with group project work. We establish numerous collaborations and projects with Italian and international companies and institutions to give students hands-on workplace opportunities to develop their critical thinking, conceptual problem solving, and practical artistic and design skills.

WHY NABA To study in Milan, recognized as the world’s capital of fashion, arts and design To collaborate with over 1,000 companies, working on real-world projects and complementing your studies with unique internship opportunities To obtain a multidisciplinary and multi-cultural learning experience, with a focus on direct experimentation To learn from an outstanding faculty of inspiring industry professionals and mentors To attend cutting-edge programs held both in Italian and English, that will give you an internationally recognized degree To study in an award-winning academy, selected by leading publications such as Frame Publishers, Domus Magazine and Business of Fashion as one of the world's top schools for art and design ... [-]

Master of Luxury Management, Innovation and Branding in Rome, Italy

Swiss School of Management, Rome Italy
Campus Part time 1 - 2 years October 2018 Italy Rome

This unique Master Program is a one of its kind. It differs from other Luxury Management programs, having a strong component of parctical issues, embracing not only the management side, but also the innovative way to develop new concept of branding and value creation. Company visits are also contemplated in the program. [+]

Master of Luxury Management, Innovation and Branding

Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.

Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.

Understanding the dynamics and the peculiarities of the luxury management  paying a special attention to the future  is the focus of this Master.

The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadershp training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it.... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2018 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. This master in marketing matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and Rulex students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. COURSE OBJECTIVES The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships; The understanding of the conditions of the international markets, the challenges and the opportunities in the coming years. The International Master in Multichannel Marketing Management is a 12 month Master’s programme offered by MIP... [-]

Master’s Degree in International Communication (MIC)

International University of Languages and Media
Campus Full time 18 months October 2018 Italy Milan

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. [+]

Best Masters in Marketing Studies in Italy 2018. The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. The Master’s degree in International Communication (MIC) is a postgraduate programme entirely in English lasting 18 months and aimed at graduates in the communication disciplines or related subjects. By attending the MIC Master’s degree course you will be able to study in different universities all over Europe and thus obtain dual recognition. The MIC is a full-time programme lasting 3 semesters. The first semester (Professionalising Communication) has a core curriculum in which you will get training on the basic tools of communication, and takes place in one of the three partner universities. The second semester (Communication Professional in Context) is oriented towards specialisation and is held in another of the partner universities. The specialisation depends on the programme offered by the university chosen for the second semester. The third semester involves writing a thesis, under the joint supervision of the two partner universities. The certificate awarded on completion of the study path consists in a double recognition: a Master’s degree from each of the two partner universities and an overall certificate from the consortium. The three European universities which, with IULM, take part in the Hofstede Geert Consortium are: Metropolitan University (Leeds); Universitas Vilnensis (Vilnius);... [-]

Master in Luxury Business

Polimoda, International Institute Fashion Design & Marketing
Campus Full time 9 months April 2018 Italy Florence

Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. [+]

Luxury Business is a masterpiece program on cultural business and the business of culture, to create the Chief Executive Officer for all luxury categories. This is the one who, levering on heritage or innovation, manages small companies or finance-driven cartels, conquers mature or emerging markets, and makes the dream come true. Luxury Business features 7 in-depth and intensive modules, Craftsmanship, Design, Quality, Price, Prestige, Lifestyle, Brand. Each module includes a training project, plus a final project based on Uniqueness, where students implement their own business formula to a new start-up or to an existing company. This master’s course includes many field trips, including one week in Paris accompanied by Linda Loppa, and internship opportunities. Classes focus on hands-on materials and are run by teachers and guests from the industry, who then act as one-to-one consultants during the final projects, which are presented in front of headhunters, investors and human resource managers. The academic year is 9 months long, from April to December, with a total of 800 teaching hours, valuable for 80 credits. English language proficiency and attendance are required. Candidates with work experience or relevant studies in fashion and related fields will be selected after a enrolment questionnaire and an interview with the course’s leading teacher. Study Plan Craftsmanship Insights and understanding of the key factors that make up the industry, mixing heritage, innovation and paradoxical management. Design The product formula that creates the legacy of a label, how to make it viable, financially sustainable and available whilst maintaining... [-]

Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2018 Italy Milan + 1 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

Best Masters in Marketing Studies in Italy 2018. CORE COURSES IN MARKETING MANAGEMENT Level 500 GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the... [-]

Master in Luxury Interior Design

Haute Future Fashion Academy
Campus Full time October 2018 Italy Milan

The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. [+]

LUXURY INTERIOR DESIGN The Luxury Interior Designer is the creative mind who is responsible for designing the interior spaces of a myriad of different environments: prestigious boutiques, select clubs, exclusive resorts, private residences or luxury yachts. He is considered to all effects a designer of interiors and his expertise must necessarily embrace a broad range of areas such as Architecture, Design, Fashion and Art. It is a profession requiring design skills, aesthetic sense and ability to innovate, in order to propose excellent quality ideas that are able to attract and satisfy the most demanding elites. The most famous Interior Designers, as a matter of fact, are often likened to real artists and their names appear in magazines and daily newspapers throughout the world. They are much sought after personalities and deal with people who are very prominent and of high social standing on a daily basis. The aim of the Master course is to train professionals who are specialized in the Luxury sector, who are able to combine their own creative flair with the needs of different clients, paying particular attention to the aesthetical aspects, but also to the practical and functional ones, always respecting the highest standards. The course program is structured in such a way as to provide students both with practical skills, with an extensive background on planning spaces and 3D and CAD design, and with theoretical knowledge, paying particular attention to the studying of materials and to the search for new trends, drawing from the panorama... [-]

Master's Degree In Communication And Digital Media (in Italian)

Il Sole 24 ORE Business School
Campus Full time 9 months October 2018 Italy Milan

The Master Communication and Digital Media is committed to providing a bright young candidates, the practical and strategic skills required today to communication professionals. [+]

Best Masters in Marketing Studies in Italy 2018. The Master Communication and Digital Media is committed to providing a bright young candidates, the practical and strategic skills required today to communication professionals. STRUCTURE The Master Communication and Digital Media, full-time, closed and compulsory attendance number, of a total duration of nine months of training: Five months of classroom training 4 to 6 month internship at companies, advertising agencies, media centers, consulting firms In support of classroom teaching, distance learning sessions are planned with the use of e-learning platform of the Business School of the Sole 24 Ore, a dedicated web environment through which, in remote mode, you can consult documents , handouts, multimedia courses and interact with peers and teachers even in collaborative learning. PROGRAM The Master Communication and Digital Media covers the following topics: Business communication in the new digital landscape The traditional instruments of integrated business communication Communicate the brand: create, manage and innovate brand values External relations, the press office and events: integrating traditional and digital media The new channels of digital communication Digital strategy: the operational tools of digital communication Create and manage content and online relationships Crisis management and litigation PR The legal framework in the new digital landscape The new forms of advertising The economic aspects of the communication activities: budget and monitoring of results Project Work in partnership with leading companies in the industry as, in recent editions: Deborah, Dentsu Aegis, Nestlé, Sisal, Discovery, Ducati. STUDY TOUR 3 days in Dublin to visit... [-]

Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. [+]

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area. Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies. Target - The course is designed for Italian and international graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field. Methodology and structure - The Master course is structured in complementary units dealing with planning and marketing management. The focus the study of processes and methodologies for an effective testing of Marketing and Branding strategies in the fashion industry. The study pathway provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore, it includes laboratory and experimental design activities engaging students through business projects, workshops, tutorials, case studies, use of techniques, role plays, and reverse mentoring. Fashion industry is investigated as a historical and cultural phenomenon, from the development of the stylistic codes of the late 20th century... [-]

Master in Fashion Direction: Brand & Product Management

Milano Fashion Institute
Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. [+]

Best Masters in Marketing Studies in Italy 2018. Master in Fashion Direction: Brand & Product Management The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market. The Master Course is completely in English. During the whole course an Italian - English bilingual Teaching Assistant is available for both Italian and foreign students. Deadlines Start of registration: 1 February 2017 End of registration: 1 December 2017 Orientation day: 19 January 2018 Lectures’ start: 22 January 2018 All the Milano Fashion Institute's Masters are first level University Masters, accredited by the Polytechnic of Milan, School of Design. All the Masters will release 60 university credits (CFU, i.e. "crediti formativi universitari"). The educational model adopted is characterized by multi-disciplinary activities conducted by teachers from three universities along with experts coming from the most important and qualified companies in the industry. Course description The contents of the Master integrate different interdisciplinary... [-]

Master’s degree in Communication, Information, Publishing ( taught in Italian )

University Of Bergamo
Campus Full time October 2018 Italy Bergamo

OBJECTIVES: The aim of the course is to provide the competences needed: to recognize, analyze and create texts and multimedia content as well as to deal with their organization; to collect and process information through critical thinking and by employing adequate media and technical tools; ... [+]

OBJECTIVES The aim of the course is to provide the competences needed: to recognize, analyze and create texts and multimedia content as well as to deal with their organization to collect and process information through critical thinking and by employing adequate media and technical tools to project and manage the content of both internal and external communication in private companies and public administration to provide a sound cultural and linguistic knowledge as well as a good working method, through internship and work experiences in the fields of publishing, information and communication. CAREER OPPORTUNITIES Traditional, on- and off-line, multimedia publishing The press, radio, television Press and public relations offices Communication and advertising agencies Cultural institutions, museums, theatres Companies, private and public administration ADMISSION A Three-Year First level Degree or equivalent. ENTRY TESTS Individual interview. RECOGNITION OF CERTIFICATION International certification attesting students' knowledge of foreign languages are recognized. TRAINEESHIPS Traineeship activities linked to students' studies and their final exam. These are in compliance with agreements between the University and host organizations and are closely monitored by tutors and supervising teaching staff. TUTORING The Department offers a tutoring service aimed at assisting newly-enrolled students, helping and advising them as regards their studies and in compiling their study plans. [-]

Master in Brand Design and Management: Food, Wine and Tourism

IED – Istituto Europeo di Design Florence
Campus Full time 11 months February 2018 Italy Florence

The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector. [+]

Best Masters in Marketing Studies in Italy 2018. Barcelona and Florence are two of the main touristic destinations in Europe, both of them attract tourist thanks to a unique blend between art, culture and a great quality of life and hospitality. Nowadays launching and empower a brand in these fields needs transversal skills and an overall vision. Territoriality is not a limitation anymore but a key value for being globally recognisable. Both Tuscany and Catalunya are regions that build their branding strategies on that value and they are succeeding in it. Professional Opportunities - The goal of this Master is to implement and strengthen the skills required to take on strategic roles in tourism, food and wine based brands. The Master is also designed to train professionals in the construction and management of formats/services in hospitality, as well as communication experts in Food & Wine sector. Joint Master Course - Florence and Barcelona Structure and methodology - The overall aim of the course is to meet the rising demand for qualified professionals able to offer a new managerial approach to the tourism/food & beverage sector in the touristic/hospitality industry. The course’s structure, which includes a detailed curriculum based on brand design and management, prepares future innovative professionals in the fields of tourism, hospitality, food and wine services. The aim is to train strategy and communication experts in identity-building and values related to food, wine and tourism industry brands. The Master is held in Barcelona and Florence, two cities featuring a... [-]