Master's Degree in Marketing Studies in Guatemala City in Guatemala

View Masters Programs in Marketing Studies 2018 in Guatemala City in Guatemala

Marketing Studies

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

There are several private universities that can be found throughout Guatemala. Despite this, it still has some of the lowest literacy levels in all of Central America. Those looking to study in this country may have to pay higher tuition due to the privatized school systems.

Guatemala City is the largest in Guatamala with a population of more than a million residents. It is the country’s capital and forms the economic backbone of the country with all amenities within its borders. It has numerous higher education institutions amounting to ten.

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Consulting Expertise In Strategic Planning Public Image And Media

Universidad Galileo
Campus Full time Part time 2 years July 2018 Guatemala Guatemala City + 1 more

Contribute to the formation of highly trained professionals who develop comprehensive and competitively in the field of strategic design and implementation of projects of Public Image for individuals, institutions and companies with a deep knowledge of handling public relations, imaging and media Communication. [+]

About

Objectives:

Contribute to the formation of highly trained professionals who develop comprehensive and competitively in the field of strategic design and implementation of projects of Public Image for individuals, institutions and companies with a deep knowledge of handling public relations, imaging and media Communication.

pensum

FIRST YEAR

1st cycle

ANALYSIS OF HEARINGS AND MANAGEMENT OF PUBLIC OPINION EXPRESSION AND NO VERBAL VERBAL Body Image

2ND cycle

INTERVIEW PRESS BROADCAST POLITICAL IMAGE (political marketing, PROPAGANDA AND PUBLICITY) TECHNOLOGY MEDIA PUBLIC IMAGE

3RD cycle

COMMUNICATION AND PUBLIC POLICY ETIQUETTE AND PROTOCOL THE SPOKESMAN AND THE MESSAGE ... [-]

Master In Marketing Digital

ADEN Business School
Online February 2019 Guatemala Guatemala City

The Master in Digital Marketing is designed for completed 100% online, wide flexitime, absolute geographic independence. [+]

THE MASTER IN MARKETING DIGITAL It has been designed for a completed 100% online wide flexitime absolute geographic independence

The digital revolution currently requires growing companies adaptation and presence in different media business ecosystem that develops Internet. Throughout the master you get the skills and abilities to achieve from digital tools strategies and traffic generation, customer acquisition and retention. You can also manage your ranking and reputation through search engines and social networks, as well as management from the website. This program presents a hierarchy of topics starting from the fundamental aspects of digital marketing expertise concluding with strategic applications in the digital environment for enterprises creating added value, differentiation and competitiveness. A special feature of this focused, in addition to the importance of content and didactic applied to teaching-learning master is that it has a pragmatic approach throughout training adding to the educational process development Professional Workshops and campaign simulation in digital environments. Master Digital Marketing has been developed based on the current needs of companies and their adaptation to the management of consumers and potential customers via the Internet. Achieves professionalization of participants as it has content and working practices adapted to the reality of the moment. In short, you know make the most of the opportunities of digital environments.... [-]


Master In Marketing And Sales

ADEN Business School
Online Full time February 2019 Guatemala Guatemala City

The Master in Marketing and Sales has been designed for a completed 100% online, wide flexitime, absolute geographic independence [+]

THE MASTER IN MARKETING AND SALES It has been designed for a completed 100% online wide flexitime absolute geographic independence

It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.

GOALS

At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:

Change the way we do marketing companies Knowing the process of creating demand Learn to apply neuromarketing in decision-making Determine different social behaviors and how communities are formed Apply different forms of experiential marketing Develop an action plan relational Design and implement a successful Value Proposition Understanding the commercial phenomenon, from understanding and strategy development management experience Define and develop tools for business management Implement a business plan with a strong emphasis on selling Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning Review, evaluate and improve sales management practices within the company Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on results recipients ... [-]