A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.
Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.
There are several private universities that can be found throughout Guatemala. Despite this, it still has some of the lowest literacy levels in all of Central America. Those looking to study in this country may have to pay higher tuition due to the privatized school systems.
Top Master Programs in Marketing Studies in Guatemala 2018/2019
The Master in Marketing and Sales has been designed for a completed 100% online, wide flexitime, absolute geographic independence [+]
It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.GOALS
At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:Change the way we do marketing companies Knowing the process of creating demand Learn to apply neuromarketing in decision-making Determine different social behaviors and how communities are formed Apply different forms of experiential marketing Develop an action plan relational Design and implement a successful Value Proposition Understanding the commercial phenomenon, from understanding and strategy development management experience Define and develop tools for business management Implement a business plan with a strong emphasis on selling Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning Review, evaluate and improve sales management practices within the company Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on results recipients ... [-]
Contribute to the formation of highly trained professionals who develop comprehensive and competitively in the field of strategic design and implementation of projects of Public Image for individuals, institutions and companies with a deep knowledge of handling public relations, imaging and media Communication. [+]
Contribute to the formation of highly trained professionals who develop comprehensive and competitively in the field of strategic design and implementation of projects of Public Image for individuals, institutions and companies with a deep knowledge of handling public relations, imaging and media Communication.pensum
1st cycleANALYSIS OF HEARINGS AND MANAGEMENT OF PUBLIC OPINION EXPRESSION AND NO VERBAL VERBAL Body Image
2ND cycleINTERVIEW PRESS BROADCAST POLITICAL IMAGE (political marketing, PROPAGANDA AND PUBLICITY) TECHNOLOGY MEDIA PUBLIC IMAGE
3RD cycleCOMMUNICATION AND PUBLIC POLICY ETIQUETTE AND PROTOCOL THE SPOKESMAN AND THE MESSAGE ... [-]
The Master in Digital Marketing is designed for completed 100% online, wide flexitime, absolute geographic independence. [+]
The digital revolution currently requires growing companies adaptation and presence in different media business ecosystem that develops Internet. Throughout the master you get the skills and abilities to achieve from digital tools strategies and traffic generation, customer acquisition and retention. You can also manage your ranking and reputation through search engines and social networks, as well as management from the website. This program presents a hierarchy of topics starting from the fundamental aspects of digital marketing expertise concluding with strategic applications in the digital environment for enterprises creating added value, differentiation and competitiveness. A special feature of this focused, in addition to the importance of content and didactic applied to teaching-learning master is that it has a pragmatic approach throughout training adding to the educational process development Professional Workshops and campaign simulation in digital environments. Master Digital Marketing has been developed based on the current needs of companies and their adaptation to the management of consumers and potential customers via the Internet. Achieves professionalization of participants as it has content and working practices adapted to the reality of the moment. In short, you know make the most of the opportunities of digital environments.... [-]