Master's Degree in Marketing Studies in Munich in Germany

Find Masters Programs in Marketing Studies 2019 in Munich in Germany

Marketing Studies

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Munich is the 3rd largest city in Germany. It is located in the state of Bavaria and has over 1 million residents. As a leading location for science and research, Munich has over 4 major universities and several colleges.

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European Master's Programme in Consumer Affairs (EURECA)

TUM (Technische Universität München) Business School
Campus Full time 2 years October 2019 Germany Freising Munich + 1 more

Consumer Affairs is a worldwide rising field of research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. [+]

About European Master's Programme in Consumer Affairs (EURECA)

Consumer Affairs is a worldwide rising field of research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. Furthermore, it is shown a clear gap between demand and provision of high education graduates in Consumer Affairs.

Based on these results the European Commission supports the development of Master’s Programmes in the EU. Following the idea to improve the supply of highly educated and qualified employees in the field of Consumer Affairs, the Aarhus University (Denmark), Technical University Munich (Germany), Wageningen University (Netherlands) and Warsaw University of Life Science (Poland) have established a consortium with the aim of developing the European Master’s Programme in Consumer Affairs (EURECA) which is funded by the European Commission, Directorate General for Health and Consumers. The programme is coordinated by the Department of Marketing and Consumer Research at the Technische Universität München (Germany) and will start in September/ October 2009. The language of instruction is English.... [-]


Master in Media, Management and Digital Technologies (MMT)

Ludwig-Maximilians-University Munich
Campus Full time 4 semesters October 2019 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management, and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program.... [-]


Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4 semesters March 2019 Germany Munich Berlin + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures.

Managing brands without thinking about digital platforms are inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation.... [-]