Master's Degree in Marketing Studies in Germany

Find Masters Programs in Marketing Studies in Germany 2018/2019

Marketing Studies

Germany is a top destination for graduate education for many reasons, including its place in the world economy, the international student population, and opportunities for internships and professional development. Students that choose a Masters degree in Marketing in Germany will experience the combination of excellence in academics with a high standard of living, culture, and exciting lifestyle, creating a well-rounded educational experience. 

 

There are plenty of options for a Master in Marketing in Germany for students interested in a variety of sectors. Some of the areas of study include fashion, strategic marketing, communication, and consumer affairs. Students earning a Master in Marketing in Germany will gain a thorough understanding of business and marketing principles through core courses, and expand on their area of interest through challenging curriculum. 

 

To learn more about a Masters degree in Marketing in Germany, take a look through the programs below and you may find the degree that is perfect for you!

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Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4 semesters March 2019 Germany Munich Berlin + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. [+]

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures.

Managing brands without thinking about digital platforms are inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation.... [-]


Marketing (MSc)

Hochschule Bonn-Rhein-Sieg
Campus Full time 3 semesters October 2018 Germany Sankt Augustin

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive to a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin.

At a glance

Degree: Master's degrees Campus: Sankt Augustin, Germany Standard period of study: 3 semesters with a total of 90 ECTS credit points Accreditation: not yet completed

Prerequisites:

To be admitted to the Master’s degree programme, applicants are required to submit evidence of having acquired a first degree qualifying for profession (e. g. Bachelor or a degree of equal or higher level) in Economic Sciences, Business Information Systems, Business Engineering or Business Psychology. The degree must have been awarded at least a final grade of 2,7 and a minimum of 210 credits (ECTS). In case that the requirements are fulfilled, the study places are being assigned in accordance with a local selection procedure (NC). If the professional degree has been awarded fewer than 210 credits, but a minimum of 180 credits, a practical term must be successfully completed. Official application for winter semester will take place between 15.05. and 15.07. Degree or diploma certificates that include the average grade can be submitted until July 22 (this applies to applicants with certificates from outside of the EU).... [-]


Master marketing and sales management

Fachhochschule der Wirtschaft FHDW
Campus Full time 31 months October 2018 Germany Paderborn

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]

Part-time studies for Master of Arts

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales.... [-]


Master management and marketing in fashion, brands, media

Campus M21
Campus Full time 4 semesters October 2018 Germany Munich Nuremberg + 1 more

Fashion is much more than Zeitgeist - it is an expression of lifestyle and personality. When people buy products from Apple, Nike or Prada today, run basically their lifestyle as an expression of self. [+]

Master: Management and Marketing in fashion, brands, media

LIFESTYLES, TARGET GROUPS AND MUCH MORE FOR CREATIVE PULSE mode is much more than Zeitgeist - it is an expression of lifestyle and personality. When people buy products from Apple, Nike or Prada today, run basically their lifestyle as an expression of self. Therefore, the fashion and brand management is aimed at the enforcement and management of new fashion trends and innovative brands in the market. Brands are always instruments of individual self-representation of consumers and serve the differentiation of lifestyles through specific choice and preference of high quality products. With strong marketing and media campaigns to new target groups and international markets are opened often. The master's program at the Campus M21 prepares scientifically sound and practice before on strategic and operational management responsibilities in these exciting markets.... [-]


European Master's Programme in Consumer Affairs (EURECA)

TUM (Technische Universität München) Business School
Campus Full time 2 years October 2018 Germany Freising Munich + 1 more

Consumer Affairs is a worldwide rising field of research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. [+]

About European Master's Programme in Consumer Affairs (EURECA)

Consumer Affairs is a worldwide rising field of research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. Furthermore, it is shown a clear gap between demand and provision of high education graduates in Consumer Affairs.

Based on these results the European Commission supports the development of Master’s Programmes in the EU. Following the idea to improve the supply of highly educated and qualified employees in the field of Consumer Affairs, the Aarhus University (Denmark), Technical University Munich (Germany), Wageningen University (Netherlands) and Warsaw University of Life Science (Poland) have established a consortium with the aim of developing the European Master’s Programme in Consumer Affairs (EURECA) which is funded by the European Commission, Directorate General for Health and Consumers. The programme is coordinated by the Department of Marketing and Consumer Research at the Technische Universität München (Germany) and will start in September/ October 2009. The language of instruction is English.... [-]


Master in Media, Management and Digital Technologies (MMT)

Ludwig-Maximilians-University Munich
Campus Full time 4 semesters October 2018 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management, and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program.... [-]