Germany is a top destination for graduate education for many reasons, including its place in the world economy, the international student population, and opportunities for internships and professional development. Students that choose a Masters degree in Marketing in Germany will experience the combination of excellence in academics with a high standard of living, culture, and exciting lifestyle, creating a well-rounded educational experience.
There are plenty of options for a Master in Marketing in Germany for students interested in a variety of sectors. Some of the areas of study include fashion, strategic marketing, communication, and consumer affairs. Students earning a Master in Marketing in Germany will gain a thorough understanding of business and marketing principles through core courses, and expand on their area of interest through challenging curriculum.
To learn more about a Masters degree in Marketing in Germany, take a look through the programs below and you may find the degree that is perfect for you!
Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]
Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co-creation. Creative and strategic planning skills, as well as crossmedia usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University... [-]
In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise the demands on communication practices have increased dramatically. For that reason communication skills and cultural knowledge are key qualifications for the 21st century. [+]
The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]
The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]
Fashion is much more than Zeitgeist - it is an expression of lifestyle and personality. When people buy products from Apple, Nike or Prada today, run basically their lifestyle as an expression of self. [+]
The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]
Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. [+]
About European Master's Programme in Consumer Affairs (EURECA)
Consumer Affairs is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. The study “The Need for Postgraduate Education in Consumer Affairs in the European Union” underlines the demand from corporate and governmental sectors as well as consumer organisations for higher education graduates in this field. Furthermore, it is shown a clear gap between demand and provision of high education graduates in Consumer Affairs.
Based on these results the European Commission supports the development of Master’s Programmes in the EU. Following the idea to improve the supply of highly educated and qualified employees in the field of Consumer Affairs, the Aarhus University (Denmark), Technical University Munich (Germany), Wageningen University (Netherlands) and Warsaw University of Life Science (Poland) have established a consortium with the aim of developing the European Master’s Programme in Consumer Affairs (EURECA) which is funded by the European Commission, Directorate General for Health and Consumers. The programme is coordinated by the Department of Marketing and Consumer Research at the Technische Universität München (Germany) and will start in September/ October 2009. The language of instruction is English. ... [-]