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View all Masters Programs in Marketing Studies in France 2019

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

France is currently among the 20 best performing countries in terms of the economy due to their excellent results-oriented higher education learning. Most of the courses at universities are offered in the French language. France has 60 public and 100 private universities.

Top Master Programs in Marketing Studies in France 2019

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14 Results in Marketing Studies, France

IONISx

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media. ... [+]

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media.

WHY IS THIS MASTERE MARKETING ISEFAC ONLINE?

Do you have a commercial, marketing, communication or IT background? Master all facets of marketing and digital communication and become the strategic asset essential to the development of the company. Take control of the digital strategy and gain responsibility.

This diploma course focuses on the practical application of business skills and will allow you to acquire a synthetic vision of the evolution of digital marketing and to access the most sought after positions on the professional market.

TRADES... [-]
France France Online
September 2019
French
Part-time
18 months
Online
IEA Paris

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with inte ... [+]

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow.

MASTERE 1

Digital Business Panorama

Strategic Planning, Watch, Economic IntelligenceMethodology (Projects: MethodologyEconomyBusiness strategyBusiness PlanNegotiationCorporate lawEnglishdata processingBudget managementmarketingEuropean InstitutionsDigital MarketingDigital CommunicationDTP (Computer Aided Publication)Social Media StrategyWeb Analytics... [-]
France Paris
Request Info
French
Full-time
2 years
Campus
INEAD

European Master ** issued by the European Federation of Schools (FEDE) - an association governed by Swiss law (CCS.art 60-79). The European Masters is a European diploma ... [+]

TRAINING, OBJECTIVES Measure knowledge and skills to understand Europe Master the basic marketing, communication and advertising Understanding the Law of the brand, companies and consumers Grasp the overall communication strategy and its legal framework Deepening web communication and new media

A JOB on line advertising manager Responsible keywords Editorial Project Manager editorial Webmaster Head of Internet project Advertising manager Traffic manager strategic planner, webplanner Head of multimedia product Responsible partenariatResponsable cross media editorial manager

SYLLABUS

Internships:

Internship or mission in company 6 to 12 weeks in the first year and 12 weeks in 2nd year Or Alternation (contact us) ... [-]
France France Online
Open Enrollment
French
2 years
Online
Ecole Supérieure Ouverte à Distance

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society ... [+]

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.

Your Profile

Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.

Acquire the following skills:

Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]
France France Online
Open Enrollment
French
Full-time
Part-time
2 years
Online
IESA - Instituto de Estudios Superiores de Administración

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... ... [+]

Master of Marketing

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

What does the Master in Marketing?... [-]

France Paris
October 2019
Part-time
15 months
Campus
CNAM The International Institute of Management

The CNAM Master in Management (MIM) is designed for students who wish to pursue a career in business and management and increase their professional horizons, domain knowl ... [+]

Master in Management, specialized in e-Business and Marketing

This Master degree provides:

Practical knowledge and Critical thinking in digital marketing and communication,

The new skills required to develop and manage the digital marketing and communication supportingnew business trends

Stakes

Thanks to internet and new technologies, entrepreneurs and companies are confronted with new business and approaches in order to support the digital transformation, New marketers and future managers need to master new key concepts: dematerialization, new distribution features, multi and cross-channel, big data opportunities, new marketing features,

To address these challenges they simply need to reinforce their e-business expertise... [-]

France Paris
September 2019
Full-time
1 - 2 years
Campus
INSEEC Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective. ... [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from the university, business school or artistic training. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager, etc.... [-]

France Paris
September 2019
Full-time
Campus
L’École De Design Nantes Atlantique

Within the MDes Food Design & Brand, the focus is made on the evolution of eating habits and brand identity through the creation of all signs and uses of consumer goo ... [+]

A postgraduate program in two years specialized in Food Design & Brand, leading to a master’s degree in design

A program specially tailored for students from all over the world who want to integrate our MDes

Within the MDes Food Design & Brand, the focus is made on the evolution of eating habits and brand identity through the creation of all signs and uses of consumer goods. Specific knowledge in food anthropology, marketing, technology, methodology, etc are learned and tested through projects with industrial partners.

Main themes Food and new technologies Healthy food Food culture, local products, tourism Curriculum

The MDes programs, established over two years, are organized in four semesters validated by 30 ECTS each. A consequent and increasing personal working time is expected for each module.... [-]

France Nantes
August 2019
Full-time
Part-time
2 years
Campus
ESCP Europe Business School

Today, in order to embark on and excel in a career in marketing or communications, two qualities are essential: specialisation and open-mindedness. The Specialized Master ... [+]

Applications for the 2019 Intake are closed. Applications for the 2020 intake will open starting in October 2019.

Key Features

The ESCP Europe Masters are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

This Master is a one-year full-time academic programme designed for students holding a first masters-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.

The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme.... [-]

France Paris
September 2020
Full-time
1 year
Campus
IPAG Business School

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three ma ... [+]

Presentation

This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas:

Master of Business, Master of Marketing, Master of Human Resource Management.

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment.... [-]

France Nice Paris
Request Info
Full-time
2 semesters
Campus
emlyon business school

All organizations are now facing major changes in the rules of the competitive game due to the deployment of digital technologies. The shift has been most often initiated ... [+]

Contribute to business transformation

All organizations are now facing major changes in the rules of the competitive game due to the deployment of digital technologies . The shift has been most often initiated by investing in the first place the commercial and marketing dimensions. Digital transformation is global and systemic: it is the economic models, the organizational models, the way of creating and distributing value, and therefore all the value chains within their ecosystems that are to be reinvented.

In this dynamic perspective, companies are apprehended as learning organizations. To adapt to changes, mutations and breaks in their environment, they must permanently reposition their value chain within their ecosystems through processes of learning and unlearning.... [-]

France Lyon
September 2019
French
Full-time
2 semesters
Campus
IDRAC Business School

Today, through digital media (smartphone, tablet, computer, etc.), digital marketing offers businesses and brands the means to generate growth while controlling return on ... [+]

A pedagogy by action in the service of acquiring your skillsThe skill blocks

Specialized MBA programs are organized around skill blocks devoted to the core disciplines of management and economic affairs.

The modules of courses are organized according to a pedagogical progression defined from the objectives of skills to acquire.

Develop the Commercial and Marketing Strategy

Define the company's positioning, identify potential markets, evaluate business performance and determine business objectives.

Implement and manage the Commercial and Marketing Strategy

Build and conduct commercial policy, develop commercial action plans, evaluate the financial impact of the strategy.... [-]

France Lyon Nice Bordeaux Montpellier Nantes Grenoble Paris Toulouse Amiens  + 6 More
September 2019
French
Full-time
8 - 24 months
Campus
ESDES Lyon Business School

UCLy Faculty of Law and ESDES create a new specialization, offering the best of both Schools: management expertise and law in a digital world. ... [+]

Taught in English

UCLy Faculty of Law and ESDES create a new specialization, offering the best of both Schools: management expertise and law in a digital world.

Goals Respond to the market needs in terms of managers able to deal with new issues regarding Data Protection. Mastering operational management tools and skills, in order to lead the digital transition and to master quality process, data protection and more. Develop expertise in digital law. Evaluate and manage risks and issues linked to the digitalization of activities. Manage technical issues regarding data safety. Highlights Double skills: Digital Law & Management. Double diploma with our partner's University in ... [-]
France Lyon
September 2019
Full-time
2 years
Campus
ESDES Lyon Business School

Goals: To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment. ... [+]

Taught in English

Goals To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment. Master digital marketing and communication tools. Understand the digital transformation of business data and evolving marketplaces. Highlights All courses are in English. ‘Learning by doing’ pedagogy. A number of interventions by marketing professionals in the B2B and B2C sector. Possibility to participate in business interschool competitions such as SEB Academy challenge, l’Oreal Brandstorm, Decathlon. Projects involving skills and theory from multiple courses. Two 6 month internships. Double diploma options. Career Opportunities Brand Manager Digital Strategist Product Manager Digital Marketing Manager Key account manager Media planning Category management Events organizer Web Analyst Media Planning Advertising Executive SEO/SEM Manager Examples of Courses Digital communication strategies Product marketing Web Design Mobile Marketing Sales Management Excel Analysis and Reporting Web optimization and analytics B2B Sales and marketing Focus: Driving Digital Event ... [-]
France Lyon
September 2019
Full-time
2 years
Campus