Master's Degree in Marketing Studies in France

View all Masters Programs in Marketing Studies in France 2018

Marketing Studies

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

France is currently among the 20 best performing countries in terms of the economy due to their excellent results-oriented higher education learning. Most of the courses at universities are offered in the French language. France has 60 public and 100 private universities.

Top Master Programs in Marketing Studies in France 2018

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Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2018 France Nice Paris + 1 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation

This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas:

Master of Business, Master of Marketing, Master of Human Resource Management.

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment.... [-]


MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 months January 2019 France Paris

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative seminars, as well as a professional work placement, thesis, direct experience in a developing market, and consultancy project for a corporate client.

The application process for the January 2019 intake of the MSc in Marketing & Creativity is now open!

Choose "Master - Master of Sciences" in the "Admission" section after having created your account.

Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them.The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty.By pairing this unique focus with almost 200 years of expertise, we provide MSc in Marketing and Creativity students with one of the most... [-]


Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time 1 year September 2018 France Paris

Today, in order to embark on and excel in a career in marketing or communications, two qualities are essential: specialisation and open-mindedness. The Specialized Master® in Marketing & Communication focuses on these two dimensions combining an academic and applied approach. This programme is based on the Paris Campus and the London Campus. [+]

Key Features

The ESCP Europe Masters are professional-oriented programmes in specific management areas designed for postgraduates with a clear career goal and lead to a specialisation or double skill in response to corporate demand for highly qualified managers.

This Master is a one-year full-time academic programme designed for students holding a first masters-level academic or professional degree in engineering, business, architecture, medicine, law, pharmacology, political science, the arts, or any other graduate degree.

The curriculum comprises six months of full-time coursework including an international seminar, followed by a company placement lasting at least four months and the completion of a professional thesis to be remitted at the end of the programme.... [-]


Master in Fashion Marketing, Design & Brand Strategies

INSEEC Paris
Campus Full time September 2018 France Paris

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective. [+]

Master in Fashion Marketing, Design & Brand Strategies

This program trains executives in management and marketing applied to the fields of fashion and design, in a national and international perspective.It welcomes students from the university, business school or artistic training. The fashion industry is undergoing rapid changes and emerging new players appear in a global context. Future managers must be trained in all the proper techniques and be aware of consumer demands. The following are the types of positions that our graduates will be trained for: product manager, project manager, communication manager, buyer, merchandising manager, brand manager, showroom manager, collection manager, etc.... [-]


Master in Management

ESDES Lyon Business School
Campus Full time 2 - 5 years September 2018 France Lyon

A two-year Master program which leads to specialized professional fields, and focuses on training through research and decision making. 13 specializations are available for students, of which, five of them are entirely taught in English. [+]

Best Masters in Marketing Studies in France 2018. MASTER IN MANAGEMENT PROGRAM BECOME AN INTERNATIONAL BUSINESS LEADER

The Master in management is a two-year program which mixes theoretical knowledge and practical experiences.

The Master offers students 13 specializations, in which, five of them are entirely taught in English. Students will develop their communication, leadership and teamwork skills through an interactive approach to group work, business case studies, internships and hands-on experience.

MASTER SPECIALIZATIONS TAUGHT IN ENGLISH International Risk Management International Supply Chain Management International Business Administration Digital Law & Management Marketing & Digital Business MASTER SPECIALIZATIONS TAUGHT IN FRENCH Audit et Finance Finance et Marché Expertise et Contrôle Développer et Entreprendre Management Stratégique des Ressources Humaines Management et Streatégie d'Entreprise Marketing and Digital Business Management Éthique des Innovation APPLICATION DEADLINES ... [-]

Master in Marketing and Digital Business

ESDES Lyon Business School
Campus Full time 2 years September 2018 France Lyon

Goals: To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment... [+]

TAUGHT IN ENGLISH

Goals To obtain relevant competencies to pursue a career in B2B and B2C companies within an international environment Master digital marketing and communication tools Understand the digital transformation of business data and evolving marketplaces Highlights All courses are in English ‘Learning by doing’ pedagogy A number of interventions by marketing professionals in the B2B and B2C sector Possibility to participate in business interschool competitions such as SEB Academy challenge, l’Oreal Brandstorm , Decathlon Projects involving skills and theory from multiple courses Two 6 month internships Double diploma options Career Opportunities Brand Manager Digital Strategist Product Manager Digital Marketing Manager Key account manager Media planning Category management Events organizer Web Analyst Media Planning Advertising Executive SEO/SEM Manager Examples of Courses Digital communication strategies Product marketing Web Design Mobile Marketing Sales Management Excel Analysis and Reporting Web optimization and analytics B2B Sales and marketing Focus: Driving Digital Event ... [-]

Master in Digital Law and Management

ESDES Lyon Business School
Campus Full time 2 years September 2018 France Lyon

UCLy Faculty of Law and ESDES create a new specialization, offering the best of both Schools: management expertise and law in a digital world. [+]

TAUGHT IN ENGLISH

UCLy Faculty of Law and ESDES create a new specialization, offering the best of both Schools: management expertise and law in a digital world.

Goals Respond to the market needs in terms of managers able to deal with new issues regarding Data Protection Mastering operational management tools and skills, in order to lead the digital transition and to master quality process, data protection and more Develop an expertise in digital law Evaluate and manage risks and issues linked to the digitalization of activities Manage technical issues regarding data safety Highlights Double skills: Digital Law & Management Double diploma with our partner's University in New York, USA A career booster with 3 degrees Master diploma from ESDES: « Programme Grande École » Faculty of Law diploma: Diplôme Universitaire "Juriste Digital" Partner university diploma: LLM – Master of Law Career Opportunities DPO: Data Protection Officer Corporate Lawyer Digital law consultant Examples of courses Intellectual Property Corporate Law Business Ethics Information System Management International Management Big Data Management & techniques Leadership Project Management & change management Digital Marketing International Business Law in the Digital Era Digital Contract Law Knowledge / Data Management [-]

Digital Marketing Master

IEA Paris
Campus Full time 2 years October 2018 France Paris

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow. [+]

The Digital Marketing Master is aimed at students who have understood that the world is changing and that economic actors must evolve. It aims to equip students with intermediation skills so that they know how to anticipate, decode, imagine, influence and cooperate today in the world of tomorrow where disruptive innovation will be the only leitmotiv. French companies are at the forefront of innovation and are transforming themselves in their structures and organization to create or welcome the jobs and functions of tomorrow.

MASTERE 1

Digital Business Panorama

Strategic Planning, Watch, Economic IntelligenceMethodology (Projects: MethodologyEconomyBusiness strategyBusiness PlanNegotiationCorporate lawEnglishdata processingBudget managementmarketingEuropean InstitutionsDigital MarketingDigital CommunicationDTP (Computer Aided Publication)Social Media StrategyWeb Analytics... [-]

Online Digital Marketing Manager Online Master (ISEFAC)

IONISx
Online Part time 18 months September 2018 France France Online

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media. [+]

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media.

WHY IS THIS MASTERE MARKETING ISEFAC ONLINE?

Do you have a commercial, marketing, communication or IT background? Master all facets of marketing and digital communication and become the strategic asset essential to the development of the company. Take control of the digital strategy and gain responsibility.

This diploma course focuses on the practical application of business skills and will allow you to acquire a synthetic vision of the evolution of digital marketing and to access the most sought after positions on the professional market.

TRADES... [-]

European Master In Management And Advertising Strategies

Ecole Supérieure Ouverte à Distance
Online Full time Part time 2 years Open Enrollment France France Online + 1 more

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today. [+]

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.

Your Profile

Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.

Acquire the following skills:

Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]

European Master Communication, Specialty Advertising Strategies And Digital Communication

INEAD
Online 2 years Open Enrollment France France Online

European Master ** issued by the European Federation of Schools (FEDE) - an association governed by Swiss law (CCS.art 60-79). The European Masters is a European diploma validated by the IACBE (International Assembly for Collegiate Business Education) is an American accreditation body. [+]

TRAINING, OBJECTIVES Measure knowledge and skills to understand Europe Master the basic marketing, communication and advertising Understanding the Law of the brand, companies and consumers Grasp the overall communication strategy and its legal framework Deepening web communication and new media

A JOB on line advertising manager Responsible keywords Editorial Project Manager editorial Webmaster Head of Internet project Advertising manager Traffic manager strategic planner, webplanner Head of multimedia product Responsible partenariatResponsable cross media editorial manager

SYLLABUS

Internships:

Internship or mission in company 6 to 12 weeks in the first year and 12 weeks in 2nd year Or Alternation (contact us) ... [-]

Master 2 Marketing

IAE Bordeaux University School of Management
Campus Full time September 2018 France Bordeaux

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing business (marketing [+]

Master 2 Marketing

The training provided as part of the specialty is tailored to the needs of companies and organizations more broadly regarding the various marketing professions (product marketing, business functions, distribution, communication, direct marketing, market research). She succeeds the teachings of option issued to 1st half (market research (I) and consumer behavior) and 2 nd semester (market research (II) and management of databases). Both in terms of content stakeholders and methods, the training is deliberately oriented professional

It will also allow students and practitioners to acquire, at their option, additional specialization in holding one of the options such as industrial marketing and international marketing.... [-]


Master Trilingual International Affairs - International Marketing Courses, Communication And Negotiation

Université Catholique de Lille
Campus Full time 2 years September 2018 France Lille Paris + 1 more

Namely achieving an international market research; Design a product with a view of a world market; Formulate and implement an internationalization strategy; Manage and direct internal and external corporate communications; Develop communication strategy in an enterprise; Ability to manage a travel agency specialized in luxury tourism; Being able to design tourist products on demand; Provide managerial duties in the luxury hotel. [+]

Namely achieving an international market research; Design a product with a view of a world market; Formulate and implement an internationalization strategy; Manage and direct internal and external corporate communications; Develop communication strategy in an enterprise; Ability to manage a travel agency specialized in luxury tourism; Being able to design tourist products on demand; Provide managerial duties in the luxury hotel.

Skills and know-how taught

In the first year of the Master, a working 3-month internship allows students to explore the fields of marketing, communication, international trade and tourism. In the second year of the Master training period of 6 months.

Occupational integration ... [-]

Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2018 France Lacoste

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Master the art of advertising

As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising.

M.A. in advertising

Available at: - Atlanta

ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design ... [-]

Master Affaires Internationales Trilingues - Parcours Marketing International et Négociation

Université Catholique de Lille
Campus Full time 2 years September 2018 France Lille Paris + 1 more

Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies [+]

Dispensé depuis 9 ans sous la forme d’un DESS puis d’un Master Marketing International Négociation, cette discipline se transforme aujourd’hui en un parcours au sein d’une formation aux compétences désormais élargies. Plusieurs raisons ont contribué à maintenir ce type de formation offerte à nos étudiants :

Un contexte international marqué par une forte concurrence entre les entreprises qui essaient sur chaque marché d’attirer le plus grand nombre de consommateurs en utilisant tout l’arsenal des moyens du marketing-mix (politique de produits, politique de prix, politique de communication et politique de distribution) ; L’existence d’une uniformisation progressive des comportements de consommation au niveau international en même temps qu’une volonté pour chaque peuple de garder des spécificités locales très fortes dans leur manière de consommer ; Des négociations commerciales internationales rendues plus complexes en raison d’un rapport de force qui s’équilibre entre les parties contractantes. Compétences techniques: Savoir réaliser une étude de marché internationale ; Concevoir un produit dans une optique d’un marché mondial ; Formuler et mettre en œuvre une stratégie d’internationalisation ; Connaître toutes les techniques de vente d’un produit à l’export ; Maîtriser les procédures d’achats internationaux ; Appréhender tous les pièges des négociations commerciales internationales ; Réaliser un diagnostic export ; Recenser l’ensemble des risques inhérents à l’import-export. Compétences transversales: Décrypter l’actualité économique et sociale des pays des langues enseignées ; Analyser les évolutions des sociétés concernées ; Détecter les tendances socioculturelles ; Capacité à communiquer avec une argumentation claire et persuasive un projet à dimension international face à... [-]