Master's Degree in Marketing Studies in Lappeenranta in Finland

See Masters Programs in Marketing Studies 2018 in Lappeenranta in Finland

Marketing Studies

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The formal higher education system of Finland is the 7-3-2-2 pattern. The university takes two years in vocational or technical education and finally two-year pre-tertiary education. Finland also has several public as well as private universities that have enabled accessibility of higher education to students.

With around 70,000 residents, Lappeenranta city is located on the shores of Lake Saimmaa in the Southeast of Finland. It has 2 universities namely the Saimaa University of Applied Sciences and Lappeenranta University of Technology.

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Master's Programme in International Marketing Management, MIMM

Lappeenranta University of Technology
Campus Full time 2 years August 2018 Finland Lappeenranta

In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential. [+]

Companies nowadays cannot just concentrate on domestic markets if they want to remain competitive. International marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Today, the marketplace has expanded in a global nature. For companies to continue to grow successfully, marketing managers have to constantly to look for overseas opportunities to increase its market share. In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential.... [-]