Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Europe is, by convention, one of the world's seven continents. Comprising the western most point of Eurasia, Europe is usually divided from Asia by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting the Black and Aegean Seas.
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The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies. [+]
The main objectives of this Master in Innovation and Digital Marketing in Tourism is to prepare the future of professionals in the tourism sector and adapt them to the new reality of the industry, so as to have an adequate adaptation to the digital transformation and the integration of new technologies.
With this training, you will also learn to:Analyze the fundamentals of a strategic vision of innovation, studying its fundamentals, analyzing the competitive environment, in order to allow the student to formulate, implement and monitor an innovative strategy for success Evaluate the appropriateness of an innovative strategy, analyzing the marketing plan on which it is based, deciding the most appropriate channels of digital marketing, etc., thus guaranteeing the desired results for your company Learn more about the new market trends, the customer and models Helping to incorporate the most appropriate technology in business processes Evaluate the transformation of the company into a digital environment Develop and manage business scanning projects Access Requirements ... [-]
Marketing and advertising or digital marketing professionals, entrepreneurs, directors and managers of SMEs who want to refocus their career in digital marketing or need to complete their training with specific contents in a digital environment, to obtain a strategic overview and consider the channels Digital marketing strategies in marketing, communication and sales [+]
The Master in Marketing and Digital Communication enables you to:Mastering digital media and engaging online advertising; Learn how to manage SEM and PPC campaigns. Paid Marketing on Search Engines: Google Adwords and Bing Ads; Learn the tactics and measures necessary to achieve a good positioning in the search engines; Define key KPIs and metrics for each channel and online marketing strategy; Carry out continuous optimization of business profitability by creating Landing Pages, Web Analytics and A / B Tests; Develop Social Media communication strategies. Manage Communities (Community Manager) and measure results on social networks; Master the main rules and tools for a correct Inbound Marketing (content marketing). Reaching the conversion; Manage marketing, display and affiliate email campaigns; Create mobile marketing campaigns, master marketing and e-commerce. Develop social-local-mobile strategies (SoLoMo). ... [-]
The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques. [+]
Consumers are becoming more demanding, more informed and careful about brands. Companies need marketing and commercial management professionals who, with market orientation, lead the organization to a change of environment. Companies seek professionals who establish the commercial offer (goods and services), communicate effectively and persuade the customer.
The Master in Commercial and Marketing Management has as its objective, to train directors and managers that through the latest trends in the sector can increase business profitability. It allows the student to know the world of marketing with a broad view of commercial strategies and concrete techniques currently used. Upon completion of the master, the student will be able to develop strategies and techniques to protect and achieve success in the marketing departments with which he works, through the latest commercial, sales, marketing and communication techniques.... [-]
Current markets draw a new reality of emerging paradigms associated with new groups of consumers, with new patterns of behavior and their way of relating. Currently marketing is essential in the design of successful business strategies. [+]
Current markets draw a new reality of emerging paradigms associated with new groups of consumers, with new patterns of behavior and their way of relating. Currently marketing is essential in the design of successful business strategies.Definition of the program
This master's degree is an opportunity to learn the keys to how new markets operate, how new consumers behave and what is the leadership role that new marketing managers must adopt to achieve business success in a context like the current one.What makes this master unique?Collaborations with companies of national and international prestige.Global vision of the international market.Training of business leaders.Technological Management of Marketing and Digital Marketing.International faculty with extensive academic and research experience and marketing managers in companies.Labor outcomes with high demand indexProfessional outings... [-]
With this program you will be able to adapt the way of working to the constant digital and social advances to generate relevant messages for brands and products. [+]
Far is the time in which the marks served only to indicate the functional characteristics of the products. Is history. The brands convey the values of our own image, Not just his own.
Branding helps us convey our own values. We make public our inclinations through the marks and that helps us to describe ourselves to the people with whom we relate. Brands help us to project our own image and use their products for it. Therefore the market, which determines which brands are valuable; Listening to the consumer is vital to the survival of brands.... [-]
The Master in Digital Marketing and Tourism eCommerce is a program that aims to train professionals to be able to face competitive environments and the growing globalization of the markets that are contributing with the New Technologies. This new technological environment is characterized by the growing competitiveness, the reduction of life cycles of products and the opening of new opportunities. [+]
The Master in Digital Marketing and Tourism eCommerce is a program that aims to train professionals to be able to face competitive environments and the growing globalization of the markets that are contributing with the New Technologies. This new technological environment is characterized by the growing competitiveness, the reduction of life cycles of products and the opening of new opportunities.
It is a program that will help future executives to lead changes in the tourism business.goals
Provide the student with the specific and innovative knowledge of Online Marketing and eCommerce in the tourism field so that he can train him professionally. Internet has become the first channel of communication and distribution of sales of tourism products and services.... [-]
The Master in Digital Marketing (MMD) trains professionals to be able to run Digital Marketing departments, not only from a technical or tactical level as commonly happens, but from a global perspective and strategic management. [+]
Currently the digital marketing has become for many companies a viable alternative to expensive offline advertising, also offering a means of communication in the conversation with elcliente / consumer / user is essential.
In this context, social networks also become relevant, becoming a new channel where innovation and change are evolving faster, gaining precipitously an important place in the marketing strategies of companies, becoming a center channel, strategic not only communication, but also commercial research, public relations, customer service and brand positioning.
The Master in Digital Marketing (MMD) trains professionals to be able to run Digital Marketing departments, not only from a technical or tactical level as commonly happens, but from a global perspective and strategic management.... [-]
The Master in Digital Marketing is designed for completed 100% online, wide flexitime, absolute geographic independence. [+]
The digital revolution currently requires growing companies adaptation and presence in different media business ecosystem that develops Internet. Throughout the master you get the skills and abilities to achieve from digital tools strategies and traffic generation, customer acquisition and retention. You can also manage your ranking and reputation through search engines and social networks, as well as management from the website. This program presents a hierarchy of topics starting from the fundamental aspects of digital marketing expertise concluding with strategic applications in the digital environment for enterprises creating added value, differentiation and competitiveness. A special feature of this focused, in addition to the importance of content and didactic applied to teaching-learning master is that it has a pragmatic approach throughout training adding to the educational process development Professional Workshops and campaign simulation in digital environments. Master Digital Marketing has been developed based on the current needs of companies and their adaptation to the management of consumers and potential customers via the Internet. Achieves professionalization of participants as it has content and working practices adapted to the reality of the moment. In short, you know make the most of the opportunities of digital environments.... [-]
The Master in Marketing and Sales has been designed for a completed 100% online, wide flexitime, absolute geographic independence [+]
It has 9 specific modules of the disciplines of marketing and sales, which will allow the creation of memorable experiences that enhance the loyalty of your customers.GOALS
At the end of the completed Master Marketing and Sales, the participant will have achieved the following transfer targets:Change the way we do marketing companies Knowing the process of creating demand Learn to apply neuromarketing in decision-making Determine different social behaviors and how communities are formed Apply different forms of experiential marketing Develop an action plan relational Design and implement a successful Value Proposition Understanding the commercial phenomenon, from understanding and strategy development management experience Define and develop tools for business management Implement a business plan with a strong emphasis on selling Evaluate the role of the parts of the plan, as well as the impact of each decision on the implementation and commissioning Review, evaluate and improve sales management practices within the company Plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on results recipients ... [-]
Today, many companies still do not know how to take advantage of the Internet to sell more and better. With this master will acquire the best training to succeed in this environment, exploit its advantages in terms of advertising, marketing and sales are concerned. knowledge and skills that will make you be the best in this field ... [+]
A globalized market, e-commerce and empowerment through marketing to position themselves in the market, becomes an opportunity in which good training in this field can make a difference. Therefore, this Master in Business Management, Marketing and Advertising, will create the profile worker or entrepreneur who requires this market ... [+]
European Master ** issued by the European Federation of Schools (FEDE) - an association governed by Swiss law (CCS.art 60-79). The European Masters is a European diploma validated by the IACBE (International Assembly for Collegiate Business Education) is an American accreditation body. [+]
Internships:Internship or mission in company 6 to 12 weeks in the first year and 12 weeks in 2nd year Or Alternation (contact us) ... [-]
With this program you'll be a communicator with an open and creative mind, and get a view of the cross-sectional design. [+]
Society as we knew a few years ago no longer exists. The influence of technological progress is so great that no one dares to make long-term predictions about where we are headed. Any race, especially those related to communication and branding requires a constant questioning of its own parameters and rationale. What it was 10 years ago, it is history. What matters is how we adapt our way of working to the constant digital and social progress.
Communicators today must understand the deep relationship between technology, personal values and human relations to apply to branding. Otherwise, they will not get generate relevant messages for brands and products.
This reflection is born this Masters in Advertising Design and Innovation in brand communication. And also the fact that, fortunately, always a known starting point will be necessary: Creativity. An idea, a story to tell, an App that connects with people, a tweet to mobilize thousands of people. In short, creativity, in its broadest definition, it becomes more than ever the benchmark for any communicator. At the starting point and also the very purpose of brand management.... [-]
You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today. [+]
You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.
Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.
Acquire the following skills:Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]
The objective of this program is not only technical knowledge but also convey to train students in the skills and attitudes [+]
The objective of this program is not only technical knowledge but also convey to train students in the skills and attitudes needed to perform managerial functions at the highest level, combining theory and practice and facilitating learning through experiences, with order to obtain an overview of the business world.
Cerem imparts advanced training, maintaining a high level of quality through an excellent team of teachers and tutors who are active professionals and specialists in their respective technical areas.
More than 175,000 students have passed through the school accredited quality, excellent and practicality of content and training system, offered in online mode using the latest e-learning technologies.... [-]