Master's Program in Marketing Studies in Europe

Find Masters Programs in Marketing Studies in Europe 2018

Marketing Studies

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

View all Master Programs in Marketing Studies in Europe 2018

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Master in Marketing and Strategy

University of Minho - School of Economics and Management
Campus Full time 3 semesters October 2018 Portugal Braga

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. [+]

Justification and Purpose

The key role played by Marketing and Strategy in the management of organisations is a fact of unquestionable relevance. Such relevance stems essentially from the contribution they give to accommodate the offer of new products and services to an increasingly informed and demanding market, on one hand; on the other, the need to respond to the demands of other stakeholders. This is the right path for organisations to tackle new challenges effectively and improve their performance and competitiveness.

This process of change will not be successful unless organisations adopt an open and flexible management model. Otherwise, organisations will not be able positively respond to complex organisational changes. In this sense, the Master Programme in Marketing and Strategy aims at achieving the following objectives:... [-]


Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


Master in Social Media and Digital P.R.

IED – Istituto Europeo di Design Milan
Campus Full time 10 months November 2018 Italy Milan

Social tools and digital P.R. are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded. [+]

Social tools and digital P.R. are more and more involved in marketing and communication strategies, indeed they call for specific skills. That’s why professionals able to deal with such a wide, ever-changing context are more and more demanded.

After an intensive path of 7 months in class - plus 3 of internship - participants enter the job market of social media, in companies or agencies. Moreover, they face different themes connected to digital and its networking features towards customers, partners and influencers.

Professional opportunities - The Master provides a highly qualifying know–how as: Social Media Manager, Social Media Specialist, Community Manager, Digital P.R. Manager, Digital Consultant, Digital Content Strategist.... [-]


Master Executive In Digital Marketing Management

Instituto Internacional de Marketing - Digital Business School
Campus or Online Full time 14 months October 2018 Spain Barcelona Madrid Ireland Dublin + 3 more

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically. [+]

Why This Mastre?

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically.

This executive master will turn you into a deep connoisseur of the digital business sector, with a theoretical base that will allow you to make the right decisions with criteria. You will be able to design and coordinate projects and business strategies.

goals"You will be able to devise and direct digital projects with guarantees of success"Have a broad and transversal vision of different digital business models.Gain a theoretical and practical basis to make the best decisions during the planning and execution of digital strategies.Acquire a strategic vision to coordinate teams effectively and achieve corporate objectives.Achieve the digital transformation of your company with guarantees.Who is it headed to?... [-]

Master in Revenue Management and Digital Marketing

Euroaula Barcelona
Campus Full time 12 months October 2018 Spain Barcelona

Tourism professionals need to specialize in new management models. Increasingly, hotels and other tourism companies, such as airlines and travel agencies, are claiming profiles of Revenue and Marketing Managers that will help them to maximize their income. This Master focuses on providing students with the Digital Marketing and Revenue tools needed to develop more effective strategies in this area and fulfill the increasing demand for professionals in that area. [+]

This Master focuses on providing students with the Digital Marketing and Revenue tools needed to develop more effective strategies in this area and fulfill the increasing demand for professionals in that area.

Programme Objectives Acquire a vision of Digital Marketing and Revenue Management from the perspective of business management. You will be capable of promoting the culture of Marketing and Revenue Management as an indispensable element of tourism management. Understand the procedures, tactics, and strategies of the Revenue Management and apply them to the reality of tourism management. Manage and anticipate demand adequately. Manage in a balanced way the commercialization and distribution of the different sales channels: direct channel vs. intermediary channels. Acquire the knowledge to face the needs of a tourism company, and especially of hotel companies and travel agencies. You will be updated with new marketing strategies in tourism companies. Acquire knowledge to design a specific marketing plan for a tourism company to improve its competitiveness. Key Tools ... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2018 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]


Master in Visual Brand Design

Domus Academy
Campus Full time 12 months September 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master in Visual Brand Design - Re-model Brands

‘Learning by Designing’ is how Domus Academy will boost your career. Not only it is a place where the designers of tomorrow can produce wonders and surprises, it is also a place where students can discover new realities and invent professional trajectories aligned with tomorrow’s market demands.

WHY Domus Academy Experience Milano, World Capital of Fashion and Design. Design your Master in a highly ranked Academy offering a globally recognized degree. Improve your knowledge and know-how thanks to real projects. Build your own Multicultural and Global Network. Boost your career with our unique Professional Experience.

Career Opportunities ... [-]

Master in Marketing and Communication

Rome Business School
Campus or Online Full time Part time 1 year March 2018 Italy Rome + 1 more

Join the most international business school in Europe! Training of excellence, internships, students from 140 countries, career service, international networking and many others benefits from your professional and personal development. Teaching formulas for every demand. [+]

EARLY BIRD: 10% DISCOUNT IF YOU ENROL BEFORE DECEMBER THE 11th!

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching paid international internships, 2 study tours in Paris and Barcelona and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.Starting date: each year, in March and October.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:... [-]


Masters In Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research

In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior.

The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions.

With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry.... [-]


Master in Marketing

Across the Pond
Campus Full time August 2018 United Kingdom Aberdeen Belfast Brighton Canterbury Cardiff Chester Cirencester Colchester Edinburgh Epsom Exeter Falmouth Farnham Glasgow Guildford Huddersfield Leeds Leicester Lincoln Liverpool London Loughborough Manchester Newcastle Norwich Nottingham Oxford Reading Rochester Sheffield + 28 more

Marketing programmes are available at the undergraduate and postgraduate level at our partner universities throughout the UK. These programmes are among the best in the UK and offer students a world-class education. Going to the UK for any degree has a range of benefits. [+]

Marketing programmes are available at the undergraduate and postgraduate level at our partner universities throughout the UK. These programmes are among the best in the UK and offer students a world-class education. Going to the UK for any degree has a range of benefits, including shorter, affordable degrees (so you’re saving money on tuition and accommodation and entering the workforce sooner), international experience which enriches both your education and your university experience, and an invaluable chance to travel and learn about the world and other cultures while earning an internationally respected degree.

Essentially, those in marketing as a career or field of study work to understand the consumer’s need and show how businesses and other entities offer products and services that fulfil those needs. Marketing is one of the most dynamic aspects of business and requires both business savvy and creativity. Everyone has heard of Pepsi and can easily recognize the iconic Apple logo without any need for an explanation of what the product is or what is known for—this comes down to effective marketing. However, marketing itself is a varying degree with a range of specialities including the following:... [-]


Master in Digital Marketing

Harbour.Space
Campus Full time Open Enrollment Spain Barcelona

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job. [+]

This program is taught in ENGLISH. The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.... [-]


Master in International Marketing

Plekhanov Russian University of Economics
Campus Full time 2 years Russia Moscow

The program is designed to prepare marketers who have a professional vocabulary in English, with the possible application of competencies obtained in production and trading companies, and in research agencies. The program is based on the specifics of the marketing activities of large international companies operating in the Russian market (or planning to withdraw) and large Russian companies with high export potential, for which it is necessary to study the adaptation of marketing activities in a cross-cultural environment. [+]

Description of the program

The program is designed to prepare marketers who have a professional vocabulary in English, with the possible application of competencies obtained in production and trading companies, and in research agencies. The program is based on the specifics of the marketing activities of large international companies operating in the Russian market (or planning to withdraw) and large Russian companies with high export potential, for which it is necessary to study the adaptation of marketing activities in a cross-cultural environment.

Accreditation

The program is accredited by the European Council for Business Education (ECBE)

What will the graduate know? Understand the construction of the marketing department in the overall system of company management, determine the functions and main areas of work, responsibility systems, and processes Understand the direction of marketing activities, in terms of implementing the strategy of adaptation or standardization of products, brands, the entire marketing complex, marketing planning and audit Know the approaches and metrics for analyzing the effectiveness of marketing activities. Be able to conduct critical analysis, draw conclusions and apply the best practices of international and Russian companies in the marketing function Use the project approach to manage various marketing projects Employment Opportunities ... [-]

Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time 2 years August 2018 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.... [-]


Master in Marketing Management

ESIC Business & Marketing School
Campus Full time 12 months September 2018 Spain Madrid Barcelona Spain Online + 2 more

The Master in Marketing Management (MiM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace. By completing the MiM, participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. All teaching is delivered in English. [+]

The Master in Marketing Management (MiM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace.

By completing the MiM, participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. All teaching is delivered in English.... [-]


Master in Communications and International Public Relations

National University of Science and Technology MISiS
Campus Full time 2 years September 2018 Russia Moscow

In the Communications and International Public Relations program, professors teach interactive classes, heads of communications agencies share first-hand experience, and students benefit from multicultural discussions and challenging project work. This is a two-year full-time master's degree program. [+]

In the Communications and International Public Relations program, professors teach interactive classes, heads of communications agencies share first-hand experience, and students benefit from multicultural discussions and challenging project work. This two-year full-time master’s degree program focuses on the promotion of scientific innovations, products, or technologies through interaction with businesses, government, and international organizations. Courses will be delivered in English by academics and practitioners using innovative educational technologies.

If you are a bachelor’s degree holder proficient in English and strive to be a public relations and communications professional, this program has been designed for you.... [-]