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Masters Programs in Marketing Studies in Europe 2020

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.

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188 Results in Marketing Studies, Europe

Hult International Business School

Hult’s one-year Masters in International Marketing degree equips you with the strategic and executional marketing skills needed to stand out in a global marketplace. ... [+]

Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to launch a global marketing career in a constantly shifting digital environment.

Your professors include industry professionals with years of experience who know that the best way to learn is by doing. Get ready to roll up your sleeves and get practical inside and outside of class with mini-projects, live clients, and case challenges.

Curriculum

Through this highly practical curriculum that emphasizes the increasing digitization of marketing, you will study how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.... [-]

United Kingdom London USA Cambridge
August 2020
Full-time
11 months
Campus
University of St. Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs

The Master’s programme in Marketing Management (MiMM) trains students who are interested in customers and design to become reflective, competent and entrepreneurial perso ... [+]

Objectives: Objective

MiMM graduates...

…identify challenges and the need for action from the viewpoint of customers and the market and are able to adopt other entrepreneurial perspectives.…are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.…conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).…are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.…are well-versed in dealing with (digital) media.…combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.…gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.…have learnt to tackle new things in a spirit of personal responsibility.…formulate clear consequences.... [-]

Switzerland St. Gallen
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Full-time
18 months
Campus
Munich Business School

The Master of International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the pr ... [+]

The Master International Marketing and Brand Management study program provides advanced business, marketing, and brand management knowledge, and equips you with the proper skills and tools to successfully apply your innovative ideas to practice.

In addition, the unique format and the holistic, interdisciplinary approach of the study program let you explore new horizons and highly topical subjects that make the Master International Marketing and Brand Management a truly unique experience.

This way, you evolve into a responsible marketing and brand management specialist with a broad cultural understanding and a strong personality.

Master International Marketing and Brand Management at a Glance ... [-]
Germany Munich
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Full-time
18 - 24 months
Campus
New European College

The Master of Business Management program, specialized in Digital Marketing & Communication challenges students to study at a high academic standard, combining case s ... [+]

The Master of Business Management is a 3-semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever-evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teachings such as presentations and group projects coupled with real-world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a Ph.D. program in the future.... [-]

Germany Munich
October 2020
Full-time
3 - 4 semesters
Campus
EU Business School

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative ... [+]

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

Duration: Three terms/one year (60 credits)

Locations: Barcelona, Geneva, Montreux, Online

Teaching Language: English

Starting dates: October/January/March

Admission: Year-round

Term Fee: 3,600€... [-]

Spain Barcelona Switzerland Geneva Montreux Switzerland Online  + 2 More
January 2020
Full-time
1 year
Campus
Online
Online & Campus Combined
Ghent University - Faculty of Economics and Business Administration

The Master of Marketing Analysis is a one-year full-time study (or two-year part-time study) about analytical Customer Relationship Management (CRM)/Business Intelligence ... [+]

The Master of Marketing Analysis is a one-year full-time study (or two-year part-time study) about analytical Customer Relationship Management (CRM)/Business Intelligence topics in English covering data-mining techniques. More specifically, the study mainly focuses on Analytical Customer Relationship Management/customer intelligence (i.e., using data-mining techniques to uncover Knowledge in Databases (KDD)), as well as market/marketing research.

Ghent University has been offering this high-level advanced-master degree since October 1999.

Our graduates all gained important positions in large and medium-sized companies around the world (from Brussels over London & Toronto to Singapore, Seoul, and Shanghai). Most companies especially value the many practical skills our students acquired during the many real-life projects they performed during their study of the Master of Marketing Analysis. Since the academic year 2006-2007, MMA projects are also international. Apparently with a positive result, because all 6 MMA students involved were offered a job at DunnHumby Ltd. (London, UK) upon completion of the project. During the academic year 2007-2008, again four MMA students wrote their master thesis about a project at DunnHumby Ltd.... [-]

Belgium Ghent
September 2020
Full-time
Part-time
1 year
Campus
London School of Design and Marketing (PT)

Marketing plays a vital role in every business. As a result, as long as the concept of economics and business exists, the demand for marketers will never end. The MSc in ... [+]

We are an online teaching institution available in 3 languages ​​(English, Spanish and Portuguese) based in London but with online courses accessible worldwide.

Why the MSc in Marketing?

Marketing plays a vital role in the business world, which is becoming more demanding and competitive. The labor market seeks highly skilled, creative, innovative and endowed with effective strategies in international contexts. These professionals are expected to be able to provide answers in solving management and strategy problems in various business areas.

The MSc in Marketing at the London School of Design and Marketing will expand and develop new knowledge, new skills and effective methodologies for marketers to become highly qualified specialists, achieving high career goals.... [-]

United Kingdom London
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Full-time
12 months
Online
Flexible Learning with Falmouth University

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the cr ... [+]

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.... [-]

United Kingdom Saint Ives
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Part-time
2 years
Online
University of Deusto: Deusto Business School

This official Master programme looks to prepare future executives capable of taking responsibilities in the field of marketing, providing them with advanced knowledge of ... [+]

Programme Description

This official Master's degree programme looks to prepare future executives capable of taking on responsibilities in the field of marketing, providing them with advanced knowledge of the competences required on today's increasingly global and interconnected makets. These professionals are equiped to design global marketing strategies and determine customer relationship policies, distribution and management channels, integrated communication and brand management.

Campus: San Sebastián

Credits: 60ETCS

Dedication: Full time

Internship: Obligatory 6-18 ECTS

Language: Spanish (85%), English (15%).

Admission Requirements

To have studied at least 12 ECTS in Marketing or to have professional experience in the field. Spanish: B2 English: C1 ... [-]
Spain Bilbao San Sebastián
September 2020
Full-time
12 months
Campus
National University of Science and Technology MISIS

In the Communications and International Public Relations program university professors teach interactive classes, heads of communications agencies share first-hand experi ... [+]

In the Communications and International Public Relations program university professors teach interactive classes, heads of communications agencies share first-hand experience, and students benefit from multicultural discussions and challenging project work. It takes two years of full-time studies to complete this program.

Being part of this program, you will spend two wonderful years of learning the theory and practice of communication in an international group of students from across the globe. It is the multidisciplinary feature of the program that made it possible to unite various fields, such as communication, economics, journalism and management. Whereas the location in one of the leading Russian technology universities gives the program a special focus in communication for knowledge-intensive and technology sectors.... [-]

Russia Moscow
September 2020
Full-time
2 years
Campus
Up Level School of Management

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporat ... [+]

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work.

Why choose a Masters in Communication, Social Media and Online Marketing?

The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication.... [-]

Italy Milan Rome Naples
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Italian
Part-time
100 - 100 hours
Campus
Swiss School of Management, Rome Italy

The Swiss School of Management adopts the mission of being a leading provider of business education and training, with a focus on international business and management. W ... [+]

Master of Luxury Management, Innovation, and Branding

Despite the global economic crisis, sales of luxury goods are surging worldwide. More than a symbol, luxury goods indicate success, advantage, privilege, taste, and dreams. The luxury market relies on managers to understand, steward, and grow this unique sector.

Our Master in Luxury Management, Innovation and Branding was designed especially for students aspiring to careers in the luxury management sector of today’s dynamic, global marketplace.

Understanding the dynamics and the peculiarities of the luxury management paying special attention to the future is the focus of this Master.

The Program awards 60 ECTS within a full academic year. It features company visits of the major brands and Luxury Goods producers in Italy, Guest Lecturers, Scientific Research and field-trips and Leadership training. The program will be run in English. The faculty consists of international professionals based in the city of Rome or close to it.... [-]

Italy Rome
Open Enrollment
Full-time
Part-time
1 year
Online & Campus Combined
Rome Business School

Working in politics has never required as many professional competencies as in this historical period. The Online Master in Political Marketing teaches you how to play an ... [+]

Starting date: each year, in March and October.

Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Online Master in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities.

Content Political-Electoral Marketing Web and Social media for politics Public speaking Political Press Office Organising events The electoral system and its specificity Leadership for politics Spin Doctoring Fundraising for politics Electoral campaign management Innovative communication techniques for politicsInternational excellency cases Participation fees ... [-]
Italy Rome Italy Online
Request Info
Part-time
12 months
Online
CESMA Business School

With the Master in Commercial Management and Marketing from CESMA Business School , you will know the strategic variables of Marketing, how to understand consumer behavio ... [+]

In a highly competitive business environment, the key is to know how to adapt to each situation, to know how to anticipate and differentiate from the rest. If what you are looking for is to become a great professional of Marketing and Sales, the key is to have the best training and share experiences with the best professionals in the area.

With the Master in Commercial Management and Marketing from CESMA Business School , you will know the strategic variables of Marketing, how to understand consumer behavior, the importance of communication in Marketing, applied CRM, planning techniques and media buying, and you will up to date in the most up-to-date marketing and e-Business concepts and techniques, aware of the importance it is charging in our days. In addition, you will learn to organize and lead a sales team, the most advanced techniques in negotiation at the highest level, customer loyalty programs, as well as the different options of sales channels, and strategies to achieve the objectives.... [-]

Spain Madrid
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Spanish
Full-time
1 year
Campus
Harbour Space

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explo ... [+]

The Master programme in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting-edge, innovative tools in their daily job.

The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data-driven marketing. You will be a daily witness of the latest innovations from Google, Microsoft, Facebook, Twitter, Netflix, and other greatest technological companies.... [-]

Spain Barcelona
Open Enrollment
Full-time
Campus