Master's Program in Marketing Studies in Europe

Find Masters Programs in Marketing Studies in Europe 2018

Marketing Studies

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

View all Master Programs in Marketing Studies in Europe 2018

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Master's Program in Marketing, Services and Communication Management

University of St.Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18 months September 2019 Switzerland St. Gallen

The Master’s Program in Marketing, Services and Communication Management (MSC) consists of a unique combination of basic managerial disciplines and the markets and business models of relevant industries. With this concept, the MSC exceeds classical notions of marketing. Owing to a combination of thorough theoretical knowledge and projects with partners from practice and research, students are taught an integrated understanding both of corporate management from a customer’s viewpoint, and of customer value generation. [+]

Masters in Marketing Studies in Europe 2018. Objectives: Customer value – the goal of sustainable corporate management In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. Curriculum Marketing, service management and communication and their application areas: The MSC is taught in German and in English. On the one hand, it is based on the functions of marketing, market research, service management and communication, and on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of these application areas is constantly being updated and is intended to provide students with a well-founded access to specific markets. Another central element is partnerships and project work with companies. In the applied research project, for example, students deal with a real problem with the same practice partners for three semesters. In addition, core studies consist of Independent Electives and the Master’s thesis and are supplemented by Contextual Studies (particularly in sociology, psychology, communication, and languages). Partners The... [-]

Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time 1 year October 2018 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

MASTER IN CREATIVE ADVERTISING

Our ‘Learning by Doing’ approach combines traditional visual disciplines with new digital technologies and synthesizes individual study with group project work. We establish numerous collaborations and projects with Italian and international companies and institutions to give students hands-on work opportunities to develop their critical thinking, conceptual problem solving, and practical artistic and design skills.

WHY NABA To study in Milan, recognized as the world’s capital of fashion, arts, and design. To collaborate with over 1,000 companies, working on real-world projects and complementing your studies with unique internship opportunities. To obtain a multidisciplinary and multi-cultural learning experience, with a focus on direct experimentation. To learn from an outstanding faculty of inspiring industry professionals and mentors. To attend cutting-edge programs held both in Italian and English, that will give you an internationally recognized degree. To study in an award-winning academy, selected by leading publications such as Frame Publishers, Domus Magazine, and Business of Fashion, as one of the world's top schools for art and design. ... [-]

WSB Torun - Master in Management and Law: International Marketing and Management

WSB Torun
Campus Full time Part time 2 years October 2018 Poland Toruń + 1 more

Our second-cycle degree programs allow you to further develop your skills and competencies. Many of our students pursue second-cycle programs in a field that is not directly related to their prior education. In that way, they can significantly extend their area of professional expertise. [+]

WSB UNIVERSITY IN TORUŃ

Website: http://www.wsb.pl/english/program-offerings/torun/masters-programs/majors-and-specializations/management-and-law

Taught in English Full-time Part-time Second-cycle degree (Master’s) programs

Our second-cycle degree programs allow you to further develop your skills and competencies. Many of our students pursue second-cycle programs in a field that is not directly related to their prior education. In that way, they can significantly extend their area of professional expertise.

It is the field of studies which is an innovative program of the second cycle of studies. It combines knowledge from both the field of management and law. These two fields seem to be an indispensable part of the contemporary manager's work. In the course of studies, you will learn, among other things, about contemporary concepts of business management, principles of strategic decision making and their influence on the functioning of business entities, administrative and civil procedures and the principles of managerial responsibility in business. Additionally, within the International Management and Marketing specialization you will gain knowledge and skills in the following areas:... [-]


Master In Retail Marketing

ISTUD Business School
Campus Full time 1 year September 2018 Italy Stresa

The Master is born from the need to create a thorough and solid knowledge of distribution channels and their operational levers related to marketing and sales policies. The goal is to establish a strong link between young people and companies belonging to different product segments, from fashion to large retail chains, to support the strong expansion in Italy and in the world of specialized chains, e-commerce and brands that must manage new distribution dynamics. [+]

Master in Retail Marketing

The Master is born from the need to create a thorough and solid knowledge of distribution channels and their operational levers related to marketing and sales policies. The goal is to establish a strong link between young people and companies belonging to different product segments, from fashion to large retail chains, to support the strong expansion in Italy and in the world of specialized chains, e-commerce and brands that must manage new distribution dynamics.

The strength of the Master is to offer you an intense and practical training to immediately enter the company dealing with buying and selling, e-commerce, visual merchandising, export management, category management, instore marketing, trade marketing, business analysis.... [-]


Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2019 Italy Milan

18th edition - The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area. Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies. [+]

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.... [-]


Master in Marketing

EU Business School
Online Campus Full time 1 year October 2018 Spain Barcelona Switzerland Switzerland Online + 3 more

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business. [+]

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).... [-]


Master In Marketing

London School of Design and Marketing (PT)
Online Full time 12 months July 2018 United Kingdom London

Marketing plays a vital role in every business. As a result, as long as the concept of economics and business exists, the demand for marketers will never end. The MSc in Marketing will expand and develop new knowledge, new skills and effective methodologies needed to become a highly qualified marketing specialist, which will help you achieve higher career goals. [+]

We are an online teaching institution available in 3 languages ​​(English, Spanish and Portuguese) based in London but with online courses accessible worldwide.

Why the MSc in Marketing?

Marketing plays a vital role in the business world, which is becoming more demanding and competitive. The labor market seeks highly skilled, creative, innovative and endowed with effective strategies in international contexts. These professionals are expected to be able to provide answers in solving management and strategy problems in various business areas.

The MSc in Marketing at the London School of Design and Marketing will expand and develop new knowledge, new skills and effective methodologies for marketers to become highly qualified specialists, achieving high career goals.... [-]


Master In Online Marketing And E-commerce

EAE Business School
Campus Full time 12 months October 2018 Spain Barcelona Madrid + 1 more

The Master in Online Marketing and Electronic Commerce is designed to train Marketing professionals who know how to incorporate new channels, media and languages ​​in their business strategy and relationship with the client. [+]

Technology and the new digital ecosystem, above all the Internet and social networks, have changed the way we inform ourselves and buy as consumers, as well as the way we communicate and relate to our customers. The main factors that explain this change are:

• The Internet is a means of mass communication, bidirectional and used throughout the world. • Internet protocol allows to be supported by multiple devices: TV, smartphones, tablets, computers and even appliances. • The Internet allows us to measure the results of any campaign or action that we carry out. • Internet facilitates completing the transaction within the same means of communication. • Internet supposes the rupture with the traditional models of distribution, since it allows us to dispense with the distribution chain and establish a 100% direct contact. • Finally, trends such as virtual reality applied to the user, Big Data or the developments in IoT (Internet of Things) present us a highly changing world, where onmicanalidad and the breaking of the barrier between online and offline is more patent .... [-]


Master in Advanced Marketing (Spanish)

University of Deusto: Deusto Business School
Campus Full time 12 months September 2018 Spain Bilbao

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]

Programme Description

This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets.

It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies.... [-]


Online Master in Marketing and Communications

Rome Business School
Online Part time 1 year Open Enrollment Italy Rome Italy Online + 1 more

Join the most international business school in Europe! The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. [+]

Starting date: each year, in March and October.

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching paid international internships, interniships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:... [-]


Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2018 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]


Specialized Master in Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18 months October 2018 Lebanon Beirut United Kingdom London + 2 more

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

MSM: Specialized Master in Marketing

Specialized curriculum in Marketing

Target: Holder of a master’s degree

Minimum experience: 2 years

Language: French

Objective

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions.

Two international diplomas Specialized Master in Marketing and Communication from the ESA. Specialized Master in Marketing and Communication from ESCP Europe. Course structure

Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M.

Fees ... [-]

MASTER IN MANAGEMENT

ESDES Lyon Business School
Campus Full time 2 - 5 years September 2018 France Lyon

A two-year Master program which leads to specialized professional fields, and focuses on training through research and decision making. 13 specializations are available for students, of which, five of them are entirely taught in English. [+]

MASTER IN MANAGEMENT PROGRAM BECOME AN INTERNATIONAL BUSINESS LEADER

The Master in management is a two-year program which mixes theoretical knowledge and practical experiences.

The Master offers students 13 specializations, in which, five of them are entirely taught in English. Students will develop their communication, leadership and teamwork skills through an interactive approach to group work, business case studies, internships and hands-on experience.

MASTER SPECIALIZATIONS TAUGHT IN ENGLISH International Risk Management International Supply Chain Management International Business Administration Digital Law & Management Marketing & Digital Business MASTER SPECIALIZATIONS TAUGHT IN FRENCH Audit et Finance Finance et Marché Expertise et Contrôle Développer et Entreprendre Management Stratégique des Ressources Humaines Management et Streatégie d'Entreprise Marketing and Digital Business Management Éthique des Innovation APPLICATION DEADLINES ... [-]

MSc in Economics and Business - Specialisation in Marketing

Erasmus School of Economics - Erasmus University Rotterdam
Campus Full time 1 year September 2018 Netherlands Rotterdam

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates. [+]

MSc in Economics and Business - Specialisation in Marketing

A top-notch distinctive programme to prepare you for future marketing challenges

Our distinctive Marketing programme brings you the latest insights and newest techniques in economics and marketing. It’s evidence-based and covers everything from target market selection, segmentation and positioning to quantification of marketing effectiveness. In an age where accountability matters, and where your ability to use data and your flexibility to use new media to reach consumers is crucial, obtaining a marketing degree at ESE will put you ahead of other graduates.

In several courses and electives you will address marketing issues in theory and practice in preparation of the challenging interactive seminars. Topics vary from branding to marketing analytics, innovation, neuromarketing, and global marketing strategy. A thesis completes the programme: your prelude to a successful career.... [-]