Master's Program in Marketing Studies in Europe

Find Masters Programs in Marketing Studies in Europe 2018

Marketing Studies

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Study in marketing and communication opens up opportunities across all industries, as all organizations need to communicate with their workers and clients. Job seekers trained in marketing and communication can find job openings at marketing firms as well as large corporations.

 

 

In all, there are over 4000 Higher Education Institutions in Europe offering a wide range of courses at Bachelor, Masters and Doctorate level. With more and more of these organizations offering English as the language of education for at least some of their degree programs, universities in Europe are now of higher quality than ever before. Universities in Europe offer a friendly welcome to foreign students and to give a course of knowledge that meets their profession needs in today’s global demand.

View all Master Programs in Marketing Studies in Europe 2018

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Master Online - Marketing And Sales

Instituto Europeo de Posgrado
Online Part time 14 months September 2018 Spain Madrid Spain Online + 1 more

The Master in Marketing and Sales enables you as a specialist in this business area, allowing you to occupy positions of managerial responsibility [+]

Master Online - Marketing and Sales

The Master in Marketing and Sales enables you as a specialist in this business area, allowing you to occupy positions of managerial responsibility.

What are the program objectives?

The objective of the Master in Marketing and Sales is to train specialized managers able to respond to today's changing market, anticipating their needs and finding opportunities through the acquisition of knowledge and skills and typically commercial marketing.

Why Choose Us?

The learning methodology is based on the "case method", video classes, virtual sessions and interactive exercises. The student has a weekly schedule of work and personal follow a tutor. The faculty consists of professionals in the business.... [-]


Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


Master in Visual Brand Design

Domus Academy
Campus Full time 12 months September 2018 Italy Milan

In the Master in Visual Brand Design, you will gain the skills to identify a company’s core assets. To cultivate a deep understanding of the product and the best way to communicate its values, both in the physical and the social media worlds. To bring it all together into a consistent brand vision, voice, and environment. [+]

Master in Visual Brand Design - Re-model Brands

‘Learning by Designing’ is how Domus Academy will boost your career. Not only it is a place where the designers of tomorrow can produce wonders and surprises, it is also a place where students can discover new realities and invent professional trajectories aligned with tomorrow’s market demands.

WHY Domus Academy Experience Milano, World Capital of Fashion and Design. Design your Master in a highly ranked Academy offering a globally recognized degree. Improve your knowledge and know-how thanks to real projects. Build your own Multicultural and Global Network. Boost your career with our unique Professional Experience.

Career Opportunities ... [-]

Online Master In Strategic Brand Management And Communication

LaBasad - Barcelona School of Arts & Design
Online Full time 1 year May 2018 Spain Spain Online

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal. [+]

Online Master in Strategic Brand Management and CommunicationObjectives of the Master

The Online Master in Strategic Brand Management and Communication of Fashion Brands offers an updated view of the latest trends in the sector. The objective of this master is to know the market in its entirety to connect fashion and consumer effectively, and translate what is trend into an attractive visual proposal.

With the Online Master in Management and Strategic Communication of Fashion Brands of LABASAD , the complete cycle of fashion is managed, from the conceptualization of the product until it is placed in the store and entered into the customer's bag.

Acquire styling techniques when dressing.Establish the necessary foundations to develop a collection.Know the importance of marketing at the point of sale.Understand the whole ecosystem after the fashion business.Combining creativity, management skills and entrepreneurial attitudes.Expand the skills and abilities to work with innovation teams.Study plan# 1 Module - HISTORY AND ANALYSIS IN THE FASHION SECTORFashion history: fashion and trendsAnalysis and positioning in the fashion sector# 2 Module - COLLECTION PURSUIT: CREATE AND PREPARE COLLECTIONPreparation and design of collectionsFashion design manufacturing processesProduction managementMarketing and retail marketing strategiesRealization of the collection's LookbookRealization of the Fashion Film of the collectionStyling and other disciplines# 3 Module - DISSEMINATION OF THE COLLECTION: MARKETING AND COMMUNICATIONCreation of the brand imageAdvertising and media relationsCommunication and PR at Fashion eventsInfluencer and RRSS in the fashion sectorFinal Master ProjectAccess requirements... [-]

Master Executive In Digital Marketing Management

Instituto Internacional de Marketing - Digital Business School
Online Campus Full time 14 months October 2018 Spain Barcelona Madrid Ireland Dublin + 4 more

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically. [+]

Why This Mastre?

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically.

This executive master will turn you into a deep connoisseur of the digital business sector, with a theoretical base that will allow you to make the right decisions with criteria. You will be able to design and coordinate projects and business strategies.

goals"You will be able to devise and direct digital projects with guarantees of success"Have a broad and transversal vision of different digital business models.Gain a theoretical and practical basis to make the best decisions during the planning and execution of digital strategies.Acquire a strategic vision to coordinate teams effectively and achieve corporate objectives.Achieve the digital transformation of your company with guarantees.Who is it headed to?... [-]

Official University Master's Degree: Marketing, Consultancy And Political Communication (U. Santiago)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time 1 year October 2018 Spain Madrid

The Master in Marketing, Consultancy and Political Communication is the main reference of this discipline in Spain, having been considered in the years 2012, 2013, 2014, 2015 and 2016 as the best Master's Degree in Communication, according to the prestigious Master's ranking developed annually by the newspaper El Mundo. Its training program responds to the growing demand of communication professionals in organizations with a strategic focus. It offers, for those who wish to specialize in this field, the necessary theoretical and practical tools for the design and implementation of effective and effective political and institutional communication strategies. [+]

The Instituto Universitario de Investigación Ortega y Gasset develops this master's degree in its School of Politics and High Government, Governance .

A plural and independent space to share experiences, acquire new knowledge and develop the capacities that governments and public administrations need to be transparent and efficient in their management.

Basic information

Official qualification awarded by the University of Santiago de Compostela, in collaboration with the Instituto Universitario de Investigación Ortega y Gasset ./>

Program Director: Dr. Nieves Lagares/>

Academic Council: Dr. Javier Zamora Bonilla, Dr. José Luis Barreiro, Dr. Javier Del Rey Morató, Dr. David Redolí Morchón, Dr. Margarita Márquez Padorno, Dr. Erika Jaráiz, Dr. Pablo Oñate Rubalcaba, Dr. Juan Montabes Pereira , Dr. José Manuel Rivera, Dr. Gabriel Colomé García, Dr. José Luis Sanchís, Dr. Andrea Donofrío, Dr. Fernando Vallespín Oña.... [-]


Master in Fashion Marketing - From Strategy to Branding

IED – Istituto Europeo di Design Milan
Campus Full time 1 year January 2019 Italy Milan

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media. [+]

The Master in Fashion Marketing - From Strategy to Branding trains professionals able to face the new challenges of a world in rapid and constant evolution. In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and to experiment new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.... [-]


Online Masters Degree in Advertising Strategy & Planning

Flexible Learning with Falmouth University
Online Part time 2 years May 2018 United Kingdom Cornwall

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department. [+]

An online course with optional face-to-face workshop.

Early bird discount up to £1,000.

Course Overview

Structured to allow you to explore all aspects of advertising practice in depth, the course combines a comprehensive overview of the industry, with an insight into the creative process. It looks at the rigors and demands of research, strategy and planning procedures, and exposes you to the processes and functions of the creative department.

The course is part of Falmouth University’s School of Communication Design: renowned for its teaching excellence; supported by first-class industry contacts; and recognised for the international diversity of its alumni.... [-]


Master In Digital Transformation And Business Development

OBS Business School
Online Full time 12 months May 2018 Spain Barcelona

For some years now, we have been witnessing the transition from an analogue society to a new digital society (new technologies, business models, ways of organizing and communicating ...) with the disruptive changes that this implies; the way of doing business and structuring work. [+]

Masters in Marketing Studies in Europe 2018.

For some years now, we have been witnessing the transition from an analogue society to a new digital society (new technologies, business models, ways of organizing and communicating ...) with the disruptive changes that this implies; the way of doing business and structuring work.

All this has led to consequences of profound changes that have experienced most economic sectors , new companies with new business cultures that have revolutionized the status quo prevailing in many economic sectors giving rise to new configurations totally different from the previous ones.

We live in a changing stage characterized by complexity, ambiguity, volatility and the speed of the environment. Society demands more transparency and honesty in the way we communicate and witness the exponential increase in information (external, unstructured, open and real time) to manage decision making.... [-]


Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2018 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master in Marketing, Tourism Marketing and Revenue Management

The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry.

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student... [-]


Online Master in Marketing and Communications

Rome Business School
Online Part time 1 year Open Enrollment Italy Rome Italy Online + 1 more

Join the most international business school in Europe! The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. [+]

Starting date: each year, in March and October.

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching paid international internships, 2 months interniships in Dubai and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:... [-]


Master in Marketing

EU Business School
Online Campus Full time 1 year October 2018 Spain Barcelona Switzerland Switzerland Online + 3 more

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business. [+]

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).... [-]


Master of Science (MSc) in Marketing

Webster Vienna Private University
Campus Full time Part time 1.5 - 2 years October 2018 Austria Vienna + 1 more

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions. [+]

The Master of Science(MSc) in Marketing

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.Learning OutcomesGraduates will be able to:

Explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing. Effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations. Efficiently integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan. ... [-]

Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time 2 years August 2019 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years

Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.

Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions.... [-]


Master in International Marketing

Plekhanov Russian University of Economics
Campus Full time 2 years Russia Moscow

The program is designed to prepare marketers who have a professional vocabulary in English, with the possible application of competencies obtained in production and trading companies, and in research agencies. The program is based on the specifics of the marketing activities of large international companies operating in the Russian market (or planning to withdraw) and large Russian companies with high export potential, for which it is necessary to study the adaptation of marketing activities in a cross-cultural environment. [+]

Description of the program

The program is designed to prepare marketers who have a professional vocabulary in English, with the possible application of competencies obtained in production and trading companies, and in research agencies. The program is based on the specifics of the marketing activities of large international companies operating in the Russian market (or planning to withdraw) and large Russian companies with high export potential, for which it is necessary to study the adaptation of marketing activities in a cross-cultural environment.

Accreditation

The program is accredited by the European Council for Business Education (ECBE)

What will the graduate know? Understand the construction of the marketing department in the overall system of company management, determine the functions and main areas of work, responsibility systems, and processes Understand the direction of marketing activities, in terms of implementing the strategy of adaptation or standardization of products, brands, the entire marketing complex, marketing planning and audit Know the approaches and metrics for analyzing the effectiveness of marketing activities. Be able to conduct critical analysis, draw conclusions and apply the best practices of international and Russian companies in the marketing function Use the project approach to manage various marketing projects Employment Opportunities ... [-]