Master's Degree in Marketing Studies in Colombia

View Masters Programs in Marketing Studies in Colombia 2018

Marketing Studies

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.

 

Colombia, officially the Republic of Colombia, is a unitary constitutional republic comprising thirty-two departments.

Top Master Programs in Marketing Studies in Colombia 2018

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Mastery In Marketing And Commercial Management

OBS Business School - Latinoamérica
Campus Part time 12 months May 2018 Colombia Bogotá

At present, the business environment is changing rapidly. The impact of technological advances, globalization of markets, the change in the balance of power in favor of consumers, the competitive environment and the declining brand loyalty, among other trends are changing marketing strategies and how they are distributed and marketed products and services. Consumers are increasingly demanding and have more information, so they have very clear what they want and where to get it. [+]

Best Masters in Marketing Studies in Colombia 2018. Mastery that shows the keys to attracting, selling, satisfying and loyalty Presentation of the program in Marketing and Commercial Management At present, the business environment is changing rapidly. The impact of technological advances, globalization of markets, the change in the balance of power in favor of consumers, the competitive environment and the declining brand loyalty, among other trends are changing marketing strategies and how they are distributed and marketed products and services. Consumers are increasingly demanding and have more information, so they have very clear what they want and where to get it. Oversupply and the difficulty to differentiate draw a competitive landscape and augment the need to focus on the client. In this environment, organizations need marketers and marketers capable of successfully leading the right combination of three elements: strong marketing and sales training and skills, skills needed to respond to the current market environment, and Ability to connect with customers and structure an effective sales network. The Master in Marketing and Commercial Management Aims to develop the technical, strategic and personal skills to form innovative managers with a broad vision of the company and able to face the challenges posed by the current Marketing and Commercial directions. All this from two points of view: A Marketing Management capable of communicating effectively in multicultural environments, leading teams, establishing conversations with clients and understanding the impact of technology on the way of doing business. A Commercial Management that anticipates the needs of... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2018 Colombia Bogotá

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master in Digital Marketing

EAN University
Campus Full time 58 weeks January 2018 Colombia Bogotá

The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain). [+]

Master in Digital Marketing

 

The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain).At Universidad Antonio de Nebrija, this Master’s Degree is led by the Faculty of Communication Sciences. At Universidad EAN, it is coordinated by the Faculty of Postgraduate Studies.

It is designed with the purpose of training senior managers, consultants and researchers with competencies and knowledge on digital marketing. Such training is conducted through the use of Information and Communication Technologies (ICT), and through the teaching of the latest techniques of digital marketing and advertising. Similarly, it aims at training professionals able to work in digital marketing and advertising fields, thus providing advanced knowledge, competencies and skills needed to be in charge of the online communications area for governmental and private organizations; of the planning and strategic development of digital marketing campaigns; and of the optimization, management and positioning of brands in social media; as well as those needed to manage the digital communication and image of web projects, amongst other.... [-]


MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 months October 2018 Colombia Bogotá

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

 

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

 

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

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