Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.
Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.
The education ministry runs education in China. The government often provides partial funding for the higher education in the technical and public universities. The Chinese government has also developed academic curriculum that allows those students with vocational skills to nurture their talents.
Top Master Programs in Marketing Studies in China 2018
As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]
This program explores up-to-date topics in communications engineering. [+]
Master of Information and Communication Engineering What is the program about? This program explores up-to-date topics in communications engineering. It covers wide-ranging and in-depth materials, including digital communication, wireless communication, mobile networks, optical communication, ad hoc networks, information theory, antenna design, circuit design, and digital signal processing. The program is for those who have previous undergraduate knowledge of communication engineering topics and wish to enhance their skills to an advanced level compatible with a career in these industries. It also serves as an excellent introduction and training to pursue PhD degree. How to Graduate? Credit Requirements The total credits for the program are no less than 30, in which no less than 18 credits are for compulsory courses. Master’s Thesis In the last year, the students must finish their master thesis, and defend it on the fourth term (In mid-May). Graduation Requirements Before graduate students can be officially admitted to degree candidacy, they must satisfy one of the following requirements: a. publish an academic paper in relevant journals and academic conferences b. participate and complete an engineering project and submit a summary report c. complete a phase of a development project and submit a summary report... [-]
Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury... [+]
Master in Luxury Packaging Design
Aimed at candidates who already have a degree in graphic design, product or similar work experience. The teaching is for those who work in specific "Luxury oriented" markets or brands that seek to achieve a unique positioning in the cluster of luxury goods. The presentation of a portfolio and good knowledge of Adobe Photoshop, Illustrator and Indesign are prerequisites for the course. The objective is to create art directors and brand designers with a rich knowledge and informed viewpoint of creative and strategic approaches to position appropriately a brand through the communication in luxury packaging.Starting from the study of the basic techniques of 3D modeling, the curriculum explores the use of materials and visual communication, focusing on the characterisation of font types and key visuals. Following an overview of the historical and social-cultural developments of luxury goods, the learning will lead to the analysis and definition of brand values for the target market. This course focuses on the advanced virtual modeling techniques and papermaking technologies available to designers as well as the graphic design aimed at luxury packaging and the identification of latest styles and trends in the world of Luxury oriented products.Acquiring strategic skills in order to build brand personality in the field of luxury, the student will be involved in the creation of a new concept of a Luxury brand product through the briefing phase with the client, building a strategic and practical application of 3D modeling techniques, and advanced prototyping. The project... [-]
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]
Master of Marketing
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.
Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.
Duration: 15 months, divided into five consecutive quarters of eleven weeks each.... [-]