Master's Degree in Marketing Studies in São Paulo in Brazil

Compare Masters Programs in Marketing Studies 2018 in São Paulo in Brazil

Marketing Studies

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Some of the best universities in Latin America are based in Brazil, a country that has more than 2,000 higher education institutions. Universities in Brazil can be divided up into the following classifications: Federal government managed universities; state government controlled universities; municipal government managed universities and private universities.

Request Information Master's Degrees in Marketing Studies in São Paulo in Brazil 2018

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Masters In Consumer Behavior

ESPM
Campus Part time March 2019 Brazil São Paulo

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being. [+]

goal

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being.

There are two specific objectives:

Develop skills in interpreting, analyzing and evaluating consumer decisions. To promote the verticalization of knowledge about marketing / consumption relations aimed at preparing professionals to work in the areas of marketing and consumption with the application of knowledge in market situations as well as in research. Area of ​​concentration: consumer behavior ... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2018 Brazil São Paulo

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Master In Social Media Marketing

Grupo IOE
Online Part time September 2018 Brazil São Paulo

This Master is designed for professionals who are interested in designing strategies using digital tools for maximum profitability of its business in digital environments based on the processes of attraction, conversion and automation. [+]

A digital revolution you are living in the day to day of a professional marketing and communication. Companies are adapting quickly to new tools in digital environments. Therefore, companies and professionals must be prepared to integrate within the Marketing Plan, the strategies and digital tools to generate traffic, recruitment, retention and performance measurement. This Master is designed for professionals who are interested in project strategies using digital tools for the maximum profitability of its business in digital environments based on processes attraction, conversion and automation.

GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies ... [-]