Master's Program in Marketing Studies in Brazil

View all Masters Programs in Marketing Studies in Brazil 2018

Marketing Studies

Individuals who have recently obtained their bachelor’s, as well as individuals who have been in their job field, can benefit from pursuing a master’s. This degree not only helps to sharpen individuals’ knowledge in a specific subject, but also helps them to stand out amongst their fellow job seekers.

What is a Master in Marketing and Communication in Brazil? It is a degree program that prepares individuals to pursue careers in marketing and media. Students learn current marketing and communications practices and applications, as well as sharpen their analytical skills. In the Brazilian market individuals gain knowledge with a European focus, but will still gain a balanced global perspective.

Graduates with this degree achieve a few different things. The diversity of this program helps individuals strengthen and grow their skill set. This allows them to have a wider range of choices within the job market, as well as give them dexterity. Such characteristics are also quite appealing to hiring managers.

The cost of obtaining a Master in Marketing and Communication in Brazil is affected by several variables. Full- or part-time study, citizenship and the type of institution are some of the factors that can contribute to the price. Therefore, it can vary from student to student.

This interdisciplinary degree opens the door to a number of different career paths. Graduates can choose to pursue marketing positions or other business-related careers within virtually any field, as well as in either the public or private sectors. Individuals may also choose to pursue careers within media, be it news or entertainment. Graduates with entrepreneurial spirits may even consider developing their own marketing or media firm, or serving as consultants.

If you are interested in pursuing a career within media or marketing, this could be the degree for you. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Masters In Consumer Behavior

ESPM
Campus Part time March 2018 Brazil São Paulo

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being. [+]

goal

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being.

There are two specific objectives:

Develop skills in interpreting, analyzing and evaluating consumer decisions. To promote the verticalization of knowledge about marketing / consumption relations aimed at preparing professionals to work in the areas of marketing and consumption with the application of knowledge in market situations as well as in research. Area of ​​concentration: consumer behavior ... [-]

Graduate In Branding

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 300 hours October 2018 Brazil São Paulo

The course provides a current view of branding and strategic brand management. The branding market is crawling in Brazil, and increasingly engages professionals from the area, from advertising and design agencies to the corporate market. [+]

BECAUSE? The course provides a current view of branding and strategic brand management. The branding market is crawling in Brazil, and increasingly engages professionals from the area, from advertising and design agencies to the corporate market. FOR WHOM? Newly graduated professionals in design, communication, marketing or entrepreneurship. Branding is transdisciplinary in nature, and can benefit professionals from a variety of fields, such as management, finance and human resources. HOW IS IT? Students learn by doing, developing a branding project with a real client. The teachers are chosen according to the profile of the classes, and the course has already invited guests from companies such as Tátil Design and Crama Design Strategic. MASTER PROFESSIONAL IED RIO The Master Professional IED Rio offers a course to build your professional goal, whether within a company or starting your own business. With its own methodology focused on the development of projects and mentoring activities, the Master Professional course allows a connection with the reality of the market, extending to the student the benefits of the IED network, the only international design education network with courses recognized in Brazil and in the Outside. + INTERNATIONAL MODULE In addition to a 300-hour class with professionals of reference in the market, in the course Professional Master the student can know the market outside Brazil, through an optional international module of 40h in one of the headquarters of IED in Italy and Spain. At the end of the module, the student receives a certificate of participation from the... [-]

Graduate In Marketing And Fashion Communication

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 300 hours September 2018 Brazil São Paulo

The impact of ultra-soft social media communication has brought about radical changes in the fashion market and brand strategy. To relate to the consumer, the professional needs new tools and skills. [+]

Best Masters in Marketing Studies in Brazil 2018. BECAUSE? The impact of ultra-soft social media communication has brought about radical changes in the fashion market and brand strategy. To relate to the consumer, the professional needs new tools and skills. FOR WHOM? Professionals graduated in Fashion, Communication, Advertising, Journalism, Marketing, Designers and related areas, with interest in deepening knowledge in the area and entering the market. HOW IS IT? Students develop strategic marketing and communication planning for a fashion brand, taking into account a complex scenario and aiming for results. Throughout the course, you will be offered connections with companies in the market. MASTER PROFESSIONAL IED RIO The Master Professional IED Rio offers a course to build your professional goal, whether within a company or starting your own business. With its own methodology focused on the development of projects and mentoring activities, the Master Professional course allows a connection with the reality of the market, extending to the student the benefits of the IED network, the only international design education network with courses recognized in Brazil and in the Outside. + INTERNATIONAL MODULE In addition to a 300-hour class with professionals of reference in the market, in the course Professional Master the student can know the market outside Brazil, through an optional international module of 40h in one of the headquarters of IED in Italy and Spain. At the end of the module, the student receives a certificate of participation from the headquarters where the course was held. + MENTORING... [-]

Master In Digital Communication, Web Journalism And New Media

Grupo Tiradentes
Campus Full time 368 hours March 2018 Brazil Aracaju

Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. [+]

Differentials Course Car alun @ s @ s often a newly graduate comes to the labor market, looking for a good salary. However, a company will not offer a high salary to a professional who often end up training internally. It is then necessary to reach the market already with some expertise to be able to negotiate a good salary. In this sense, the specialization course in Digital Communication, Web journalism and new media has to cover this gap, consolidating with the distinction of being face, multidisciplinary and interdisciplinary, with theoretical and practical activities, teachers and doctors teachers with professional activities and research focused on the area. By purchasing our certified specialist, many working professionals doors will open as you may act in communication consultancies, advertising agencies, digital media companies, websites and internet portals in content management processes and monitoring of social networks. Also, you may be able to act as a multiplier of that knowledge in the teaching area for higher education. What are you waiting for? Subscribe now! With classrooms with multimedia, library, equipment and computer labs and computer graphics, areas of special access and other facilities guaranteed to teachers and students, and production of materials, we are able to offer you the best benchmark of the market! They are all very welcome to a new phase in your career and your professional life! Good luck to everyone! Goals General: Strengthen the training of professionals able to deal with the communication and information technologies related to new formats... [-]

Graduate In Branding Experience

IED – Istituto Europeo di Design Sao Paulo
Campus Full time 18 months September 2018 Brazil São Paulo

We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities. [+]

Best Masters in Marketing Studies in Brazil 2018. BECAUSE? We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities. FOR WHOM? For professionals looking to broaden their knowledge or direct their careers to the promising area of ​​Branding, developing strategies, plans and actions to build, manage and communicate brand values, attributes and contents. HOW IS IT? "Marks, not products," said journalist and writer Naomi Klein in the controversial "No Logo" as a way of criticizing what would then be the renaissance of marketing now as a form of product significance. COURSE The postgraduate degree in Branding Experience from the Istituto Europeo di Design - IED São Paulo brings a contemporary approach to how to build, manage and strengthen brands, by identifying the essential elements of their identity to create reputation among stakeholders (Internal and external reference groups). The course's teachers are market professionals and scholars with great experience in the field, who act as a link between reflection and experience. From the beginning, the participant is stimulated to practice, developing a Branding project, which starts already in the first modules and culminates in a final work. The course involves participants in various learning experiences, such as lectures, exercises, case studies, always seeking the collaboration between the participants and the exchange and experiences between the different experiences and repertoires. In this way... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2018 Brazil São Paulo

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]