Part time Master's Degree in Marketing Studies in Austria

Find Part time Master Programs in Marketing Studies in Austria 2019

Marketing Studies

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The basic characteristic of Austrian higher education system is a four-year course. After completion of undergraduate degree, the university often have scholarships for those students who may want to further studies to master’s and even to doctorate levels.

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Master of Science (MSc) in Marketing

Webster Vienna Private University
Campus Part time 1.5 - 2 years October 2019 Austria Vienna

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions. [+]

The Master of Science(MSc) in Marketing

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.Learning OutcomesGraduates will be able to:

Explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing. Effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations. Efficiently integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan. ... [-]