Master's Degree in Marketing Studies in Krems in Austria

Find Masters Programs in Marketing Studies 2018 in Krems in Austria

Marketing Studies

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

Austria will expose students to a variety of this country's "outstanding" culture. Austria is an excellent study abroad choice for students with an interest in the German language.

Krems is a beautiful city in Austria. Being the fifth largest, it has hosted some notable education centres such as Danube University Krems, IMC Fachhochschule Krems and many other technical institutes.

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Master Marketing and Sales

IMC University of Applied Sciences Krems
Campus Full time 2 years October 2018 Austria Krems

The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]

MasterMarketingand Sales

Language of instruction: English

Key skills

Graduates of the Master programme Marketingand Sales are qualified to take on a wide range of responsibilities, including:

Developing marketing plans and strategies Managing collaboration with agencies and heads of marketing Negotiating and concluding contracts Recruiting and training sales staff Designing sales strategies and distribution networks Carrying out market research and sales planning activities Drawing up pricing strategies Budgeting (and controlling)

Core modules

Strategic marketing: strategy development, planning and budgeting, strategic partnerships Integrated marketing communications Segment-specific marketing: market intelligence and marketing metrics Law and regulations Agency and expert management Skills: research methods [-]