Masters in Marketing Studies in Austria

Search Masters Programs in Marketing Studies in Austria 2018/2019

Marketing Studies

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The basic characteristic of Austrian higher education system is a four-year course. After completion of undergraduate degree, the university often have scholarships for those students who may want to further studies to master’s and even to doctorate levels.

Top Master Programs in Marketing Studies in Austria 2018/2019

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Master of Science (MSc) in Marketing

Webster Vienna Private University
Campus Full time Part time 1.5 - 2 years October 2018 Austria Vienna + 1 more

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions. [+]

The Master of Science(MSc) in Marketing

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.Learning OutcomesGraduates will be able to:

Explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing. Effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations. Efficiently integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan. ... [-]

Master Marketing

IMC University of Applied Sciences Krems
Campus Full time 4 semesters September 2019 Austria Krems an der Donau

On the Marketing master programme students can specialise in tourism and service marketing, fashion and lifestyle marketing, and retail and shopper marketing. [+]

Turn into a marketing communication expert

We develop marketing communication experts, opening the door to a host of positions on both the client and the supplier side. Students can specialise in Tourism and Service Marketing, Fashion and Lifestyle Marketing as well as Retail and Shopper Marketing.

Target group

You are interested in the challenging management of marketing communications. In addition, you are especially interested in one of the following industries: Tourism, Fashion and Lifestyle or Retail.

Careers

As a graduate, you will be in a position to assume a wide range of senior and executive positions. Your responsibilities may include developing marketing plans and strategies, managing collaboration with agencies and marketing directors, negotiating and concluding contracts, recruiting and training sales staff, designing sales strategies and distribution networks, carrying out market research and sales planning activities, drawing up pricing strategies, and budgeting and controlling.... [-]