A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.
Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.
The basic characteristic of Austrian higher education system is a four-year course. After completion of undergraduate degree, the university often have scholarships for those students who may want to further studies to master’s and even to doctorate levels.
Top Master Programs in Marketing Studies in Austria 2018
The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]
Master Marketing and Sales
Language of instruction: English
Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:
Developing marketing plans and strategies Managing collaboration with agencies and heads of marketing Negotiating and concluding contracts Recruiting and training sales staff Designing sales strategies and distribution networks Carrying out market research and sales planning activities Drawing up pricing strategies Budgeting (and controlling)
Core modules... [-]
The objective of the marketing curriculum is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]
The Master of Science(MSc) in Marketing
The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.Learning OutcomesGraduates will be able to:Explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing. Effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations. Efficiently integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan. ... [-]
The goal of this study program is the training of potential entrepreneurs and management executives for the domestic and international IT industry. [+]
The significance of information and communication technologies (ICT) in our society is constantly growing - furthermore internationalization and the flexible combination of businesses and their structures are key success factors for modern companies. Innovative IT solutions improve competitiveness and define the communication between enterprises and customers. Therefore the job market increasingly requires highly qualified personalities capable of efficiently running and designing businesses on the background of a strong management education combining communication and computer sciences.
An intensive dialogue with global business experts in connection with research and practical projects shall help our students to outperform in their future entrepreneurial career following our motto: Creating Business through People and Technology.... [-]