Masters in Marketing Studies in Austria

Search Masters Programs in Marketing Studies in Austria 2018

Marketing Studies

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

Marketing and communication training is essential to create an advertising campaign that will publicize products and services in the marketplace. Students in these courses learn how to create advertisements for television, radio, digital media, and print campaigns.

The basic characteristic of Austrian higher education system is a four-year course. After completion of undergraduate degree, the university often have scholarships for those students who may want to further studies to master’s and even to doctorate levels.

Top Master Programs in Marketing Studies in Austria 2018

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Master Marketing and Sales

IMC University of Applied Sciences Krems
Campus Full time 2 years October 2018 Austria Krems

The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]

MasterMarketingand Sales

Language of instruction: English

Key skills

Graduates of the Master programme Marketingand Sales are qualified to take on a wide range of responsibilities, including:

Developing marketing plans and strategies Managing collaboration with agencies and heads of marketing Negotiating and concluding contracts Recruiting and training sales staff Designing sales strategies and distribution networks Carrying out market research and sales planning activities Drawing up pricing strategies Budgeting (and controlling)

Core modules

Strategic marketing: strategy development, planning and budgeting, strategic partnerships Integrated marketing communications Segment-specific marketing: market intelligence and marketing metrics Law and regulations Agency and expert management Skills: research methods [-]

Master of Science (MSc) in Marketing

Webster Vienna Private University
Campus Full time Part time 1.5 - 2 years October 2018 Austria Vienna + 1 more

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions. [+]

The Master of Science(MSc) in Marketing

The objective of the marketing curriculum is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures and analytical required to produce impactful marketing decisions.Learning OutcomesGraduates will be able to:

Explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing. Effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations. Efficiently integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan. ... [-]