A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Australia has seven of the top 100 institution of higher learning in the world! Australia sits above the likes of Germany, the Netherlands and Japan, placing eighth in the Universitas 2012 U21 Ranking of National Higher Education Systems.
The city’s core provider of higher education is University of Newcastle. There are other campuses of major universities situated in Newcastle which offer various graduate and undergraduate courses.
Request Information Master's Degrees in Marketing Studies in Newcastle in Australia 2018
This combined degree program - Master of Business Administration/Master of Marketing allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying. [+]
Master of Business Administration/Master of Marketing
This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.
The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem-solving skills are emphasised through an applied understanding of the theoretical framework within which today's managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.... [-]
The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. [+]
The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with a depth of knowledge in the field and simultaneously build your skills in analysing situations and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.
By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers.... [-]