Master's in Marketing Studies in Australia

View Masters Programs in Marketing Studies in Australia 2018

Marketing Studies

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Australia education is mainly the responsibility of the government. The government fully funds the public university education while it partially funds the private university education. Australia being an English-spoken country, most of students from countries whose english is the first language often loves studying in this country

Top Master Programs in Marketing Studies in Australia 2018

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Master of Marketing (Extension)

University of Technology Sydney
Campus Full time Part time 2 - 4 years January 2019 Australia Sydney + 1 more

The Master of Marketing (Extension) provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities.

Career options include management-level positions in industry or government.

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Master of Marketing

University of Technology Sydney
Campus Full time Part time 1.5 - 3 years January 2019 Australia Sydney + 1 more

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program is designed to provide the mix of theory and practical skills to help facilitate entering or progressing a marketing career in Australia and internationally.

Career options include management-level positions in industry or government.

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Master of Arts in Communication Management

University of Technology Sydney
Campus Full time Part time 1.5 years January 2019 Australia Sydney + 1 more

The Master of Arts in Communication Management provides advanced contemporary study and practice in professional communication management. It is suitable for current and aspiring practitioners who want to attain the relevant expertise to achieve their career goals. Students can major in the areas of Public Relations, Integrated Communication, or Organisational Change and Communication. Alternatively, students can elect to complete generalist studies which provide a foundation for the broad field of communication management practice. [+]

Academic staff involved in the course have substantial industry experience and have undertaken research in the field.

Graduates of this course have: advanced understanding of communication and its management the ability to synthesise communication theory and practice the ability to analyse, design, cost and evaluate a communication strategy a sensitivity to ethical and legal issues related to communication a capacity to reflect on the roles and responsibilities of communicators the capacity to apply perspectives that are intercultural and global, and a sensitivity to issues of exclusion, equity and justice.

Career options cover the fields of public relations and communication management, including those positions related to communication advising, community relations, corporate communication, integrated communication, internal communication, international communication, media liaison or public affairs.... [-]


Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time 2 semesters September 2018 Australia Sydney

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation

This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas:

Master of Business, Master of Marketing, Master of Human Resource Management.

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment.... [-]


Master of Advertising

Bond University
Campus Full time 54 weeks January 2019 Australia Robina

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]

ENTRY REQUIREMENTS

Completion of a bachelor degree in a field cognate to the proposed master’s degree.

PROGRAM DESCRIPTION

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience.... [-]


Master of Creative Advertising (Advanced)

Torrens University Australia
Campus Full time Part time 1 year September 2018 Australia Sydney Leura Fitzroy Melbourne Brisbane Adelaide + 6 more

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace. [+]

Explore creative thinking, copywriting, art direction, and concept development with us, and within 12 months you will be an advertising creative.

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace.

It’s a full day, five-day week, year-long, heady rush of a course with brief after brief; competition after competition; and constant feedback from a full-time tutor who has worked as an advertising creative – as well as a constant stream of industry mentors and guests.

It’s a course in which you’ll learn how to be brave and fearless about ideas. You’ll learn copywriting and art direction by actively working in teams and you’ll be working to tight deadlines by responding to real briefs from agencies, mentors, and clients. You’ll learn by benchmarking your ideas against students worldwide and nationally by entering your work into international and Australian competitions. Better yet, you’ll learn about effective messaging in all mediums from online posts to physical posters; from newspapers and magazines both online and real; from scripted radio to unscripted radio; from video on a TV to video on your mobile; and mediums that don’t even look like advertising mediums such as activations and useful products and services that can change people, places and communities for the better.... [-]


Master of Business (Marketing)

University of Wollongong Faculty of Business
Campus Full time Part time 2 years August 2018 Australia North Wollongong + 1 more

The Master of Business (Marketing) is suitable for managers and middle managers seeking to further their career in a specialized field of business. [+]

The Master of Business (Marketing) is suitable for managers and middle managers seeking to further their career in a specialized field of business. Theoretical and practical knowledge and skills are developed through the study of the foundation, specialization specific core subjects, and electives. The specialized knowledge and skills are consolidated through the completion of an industry based research project. This specialization enables you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organizations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills. You also have the option of undertaking a Master of Business (Double Specialisation) that allows you to select two specializations and complete the course over two years full-time. If you have already completed an undergraduate degree in Commerce or a related area you may be eligible to receive credit for recognition of prior learning for this course. If you are considering studying business administration at a strategic level and have relevant full-time work experience you should consider the Master of Business Administration.... [-]


Master of Communication

University of Canberra
Campus Full time 4 semesters January 2019 Australia Canberra

The Master of Communication specialises in exploring contemporary communication theories, strategic planning and social media, and asks you to apply these in the context of a major research project. [+]

Master your marketing communication skills

The Master of Communication specialises in exploring contemporary communication theories, strategic planning and social media, and asks you to apply these in the context of a major research project.

You can choose to take the Strategic Communication path, where you concentrate on contemporary communication, social theory and how critical issues develop, or the Marketing Communication path, where you’ll explore how advertising, public relations, promotions and direct marketing combine to create effective marketing communication strategies. This course is especially suited to senior communication managers looking to develop their skills and will prepare you for opportunities in commercial, public and not-for-profit sectors.... [-]