Master's Degree in Marketing Studies in Asia

See Masters Programs in Marketing Studies in Asia 2017/2018

Marketing Studies

Master-level studies involve specialized study in a field of research or an area of professional practice. Earning a master’s degree demonstrates a higher level of mastery of the subject. Earning a master’s degree can take anywhere from a year to three or four years. Before you can graduate, you usually must write and defend a thesis, a long paper that is the culmination of your specialized research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Students who complete a part of their degree in Asia are growing in numbers. Currently, the second and the third biggest economies are in Asia. Without limitation, students have described their time in Asia as the best experience of their lives. Today, three of the four most populated countries of the world are in Asia: China, India, and Indonesia.

View all Master Programs in Marketing Studies in Asia 2017/2018

Read More

Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2018 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Masters in Marketing Studies in Asia 2017/2018. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best... [-]

Mastère de Spécialisation en Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18 months October 2017 Lebanon Beirut United Kingdom London + 2 more

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

MSM: Mastère de Spécialisation en Marketing Specialized curriculum in Marketing Target: Holder of a master’s degree Minimum experience: 2 years Language: French Objective Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. Two international diplomas Specialized Master in Marketing and Communication from the ESA Specialized Master in Marketing and Communication from ESCP Europe Course structure Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M. Fees Tuition: 18600 USD [-]

Master in Career Guidance and Counseling

European University Cyprus
Campus or Online Full time 18 months September 2017 Cyprus Nicosia

The program seeks to provide a high level of scientific knowledge to prepare qualified scientists who will help individuals in career planning, professional and educational guidance, and in career development and growth. [+]

Masters in Marketing Studies in Asia 2017/2018. The program seeks to provide a high level of scientific knowledge to prepare qualified scientists who will help individuals in career planning, professional and educational guidance, and in career development and growth. Employment Opportunities Career Guidance and Counselling in the public and private education sector, Youth and Employment Programs, Human Resource sector, freelance consultant. [-]

Master of Communications and Media Studies

Monash University Malaysia
Campus Full time Part time 18 - 24 months February 2018 Malaysia Selangor + 1 more

The Master of Communications and Media Studies corresponds with the unprecedented change in communications and media content, forms, technology and policy. [+]

The Master of Communications and Media Studies corresponds with the unprecedented change in communications and media content, forms, technology and policy. This program distinguishes itself with wide-ranging implications for business, politics, public administration and everyday life. It specifically caters to the increasing challenges posed by digital media, globalisation and cross-cultural exchange. In examining past, present and future trends, this program seeks to further the understanding of communications and media systems both locally and globally. Contemporary policy debates which shape markets will determine and engage responses to address the changing processes of mediation and consumption. AREAS OF STUDY By undertaking this program, you will learn contemporary skills necessary for participation in and the management of sophisticated communicative processes in regional, urban, national and international contexts. These include critical thinking, cultural sensitivity, advanced reading and communication skills (both written and verbal), and high-level analytical skills. More widely, the degree aims to develop skills in communications and media research. This methodological training will enable you to participate in relevant research-based study and equip you with an edge for today’s competitive workplace. COURSE STRUCTURE The course is made up of 72 credit points (six units) of study. These are divided into the following: (a) Two core units (24 points) Communication research methods Communication theories and practices (b) One of the following capstone/research options (24 points): A capstone unit of Communications research project (12 points) plus one level-5 elective unit (12 points) A Research thesis (24 points)* (c) Two elective units (24 points). *Students may... [-]

Master - Strategic Communications Management In Advertising And Public Relations

Far Eastern Federal University
Campus Full time 2 years September 2017 Russia Vladivostok

The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. [+]

Masters in Marketing Studies in Asia 2017/2018. Program Overview The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. The program examines the strategic principles of modern management information and advertising communications, analyzed the experience and principles of advertising and information campaigns in the Asia-Pacific region. The program content focuses on the contemporary sphere of mass communications and media, the advertising market, as well as trends in the sphere of business information communications development. The program aims at developing practical skills of evaluating the effectiveness of advertising and information campaigns, as well as the use of innovative resources in advertising and PR-activities. acquired competence skills the implementation of research projects; ideas about modern advertising markets; control of the process of creating an advertising and PR-product of various kinds for different target markets and spheres; systematic evaluation of performance in the advertising markets; organization of work in the field of advertising and public relations, including the management, guidance and control functions; ability to work in large companies (including international and holding) organizing and planning the activities of advertising, marketing and information support of the activities of the corporation. Competitive advantages qualified teachers, including well-known theoretical and practical; the presence of a large database of practices in leading organizations of various types in the region; study of regional specificity Asia-Pacific and the Far East of Russia; use FEFU capacity as an interdisciplinary multicultural scientific and educational area; the ability to integrate into... [-]

MA in Marketing

Kadir Has University
Campus Full time September 2017 Turkey Istanbul

Master of Arts program in Marketing is designed as an innovative program emphasizing the fundamental topics of marketing like consumer behavior and brand management as well as entrepreneurship and services marketing. The competence targets of the program involves skills to design and implement effective solutions in different business environments and changing economic climates. [+]

Master of Arts program in Marketing is designed as an innovative program emphasizing the fundamental topics of marketing like consumer behavior and brand management as well as entrepreneurship and services marketing. The competence targets of the program involves skills to design and implement effective solutions in different business environments and changing economic climates. In that, special emphasis on services and entrepreneurship by our Faculty is a distinguishing factor while developing and improving professionals’ skills. In the MA program in Marketing, as a common element of all programs offered by the KHas Business School, learning is considered as a holistic process over time and across space; it begins in the core and elective courses delivered in-class and continues during project work, meetings with speakers renowned in their fields and communication among alumni. This is believed to establish a strong bridge between theory and practice. The innovative perspective of the MA program in Marketing endows participants with skills to develop new visions of marketing. The participants are believed to serve as managers and advanced specialists at both private and public sector institutions. At the same time, participants with an academic orientation are provided with a sound knowledge of methodology and toolset to create new knowledge in their fields. Problems encountered in professional life are often ill-defined; compared to usual textbook problems they require creative solutions against the quite limited amount of preliminary information. This transforms problem solving from a solely technical procedure to an art. To provide program participants with such an... [-]

Advanced Master in Creativity & Marketing

Solvay Brussels School of Economics and Management, Université Libre de Bruxelles
Campus Full time 1 - 1 year September 2017 Belgium Brussels

The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes. [+]

Masters in Marketing Studies in Asia 2017/2018. Advanced Master in Creativity & Marketing promotes, presents, discusses and teaches new marketing alternatives to the classical demand-based marketing approaches. Join the online information sessions on Solvay Advanced Masters next March 21-22-23, 2017! Register at http://coms.solvay.edu/am-online-infosession We offer to our participants a deep understanding and direct practice of the creativity process in the context of strategies, operating tools and marketing communication, new ways to imagine, promote and sell products, services, ideas, and experiences, a direct immersion in highly creative circles and industries (advertising, show business, cinema, event management, etc.) ... [-]

Master in Marketing, Management, Communication & Media

Paris-Sorbonne University Abu Dhabi
Campus Full time 18 months September 2018 United Arab Emirates Abu Dhabi

The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world. The classes combine theoretical knowledge, business, professional and operational methodologies, so as to expand analytic and conceptualisation capacity, preparing for work in an international [+]

Overview The 18-month Master’s in Marketing, Management, Communications and Media prepares students for career opportunities in diverse fields across the world. In today’s evolving marketplace, innovation communication strategies are imperative to enhance individual and national development. With rapid globalization, the current economic environment faces many challenges including changing consumption patterns, increasing competition, talent retention, shifting media platforms, transforming trends in the digital age and socio-cultural issues. As a result, business firms and government entities require their products and services to be deeply linked to communications and social changes. This course will enable students to develop communications, brand, media and management strategies, as well as evaluate them using the right methodologies. This cohesive multi-disciplinary programme covers varied topics crucial for our student’s future careers as key influencers. Students will improve decision-making skills as they learn how to identify new market segments, develop content for different media formats, establish distinctive brand positioning, draft HR policies and manage human assets and communications strategies as well as apply data to craft compelling messages and seamlessly handle critical PR situations. Our faculty is composed of distinguished professors and lecturers from Paris-Sorbonne and the CELSA Graduate School of Communication who have achieved worldwide acclaim and impart a thorough knowledge of Marketing, Management, Communications and Media. International recognition Paris-Sorbonne University Abu Dhabi provides the combined experience of three globally renowned French universities including Paris-Sorbonne University, Paris-Descartes University and Pierre and Marie Curie University. This rich heritage of joint excellence is now available in Abu Dhabi under the... [-]

Master in International Affairs and Public Policy

Nankai University
Campus Full time 2 years September 2017 China Tianjin

IAPP is an international relations programme with a focus on understanding China’s foreign policy and strategic thinking. [+]

Masters in Marketing Studies in Asia 2017/2018. International Affairs and Public Policy is the study of how countries form relationships with and interact with each other. China’s foreign policy and strategic thinking is highly influential, so studying this subject in China itself will provide some fascinating insights. This programme is designed to prepare graduates for a wide range of careers in the field of international relations. It will provide you with the academic and analytical skills necessary to understand the contemporary world and the rapidly changing context in which international relations and foreign diplomacy are conducted. This programme will also provide you with the ability to deploy strategic foresight and encourage you to engage in the spirit of constructive dialogue and mutual understanding. As well as developing your academic and problem-solving capabilities, the programme will equip you with the tools to make sense of the complex world around us, to think on your feet and to consider international issues and events from a global perspective. WHY STUDY INTERNATIONAL RELATIONS AT NANKAI? The Zhou Enlai School of Government that delivers the programme is ranked number 1 in China. As one of the most prestigious schools in China, the Zhou Enlai School of Government is an elite centre for research and teaching in the fields of politics, political science, international relations and Sino-Foreign diplomacy. The school is named after Premier Zhou Enlai, one of China’s most revered leaders of the 20th century, holding the position as Chinese Premier. WHAT WILL I STUDY?... [-]

Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2017 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zurich Lausanne Netherlands Amsterdam Italy Milan Geneva + 15 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT Level 500 GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn... [-]

M.Des. in Earth Education and Communication

Srishti Institute of Art, Design and Technology
Campus Full time 2 years July 2018 India Bangalore

This course is constructed and delivered with a focus on experiential learning with chosen sites serving as labs. The students develop a contextual framework by extracting and extrapolating from real time engagement in a specific place with a specific context. In these sites, an exploration is about a hands-on engagement with people and their lives, local flora and fauna and the land itself. [+]

Masters in Marketing Studies in Asia 2017/2018. M.Des. in Earth Education and Communication Environmental education traditionally swings between extremes of gloom and doom at the state of the earth to a joyous celebration of the wonder that is nature. The earth education course at Srishti is consciously centered in the magical majesty of the natural world in order to help students get inspired by a natural connection to everything, both living and nonliving. This course is constructed and delivered with a focus on experiential learning with chosen sites serving as labs. The students develop a contextual framework by extracting and extrapolating from real time engagement in a specific place with a specific context. In these sites, an exploration is about a hands-on engagement with people and their lives, local flora and fauna and the land itself. Art inspired by animals in action (Ananya Singh. Zoo Project), Photo Courtesy: Anupama Arun Current academic-speak focuses on separating economics and ethics while debating environmental issues. In addition, there is a tendency to either look at a site in a people-centric manner or else in a nature-centric manner. This course is an attempt to explore how these polarised, `silo-ised’ views can be made to gradually come together and overlap, dissolving discipline based perceptions and preconceived ideas. The goal of this course is to inspire artists, designers from diverse disciplines, educators, filmmakers, architects, agriculturists, business graduates and makers who seek to build their practices in an ecological frame. It is for people who desire to... [-]

MSc in International Marketing Management

Peter the Great St. Petersburg Polytechnic University
Campus Full time 2 years September 2017 Russia St. Petersburg

The international degree program is implemented by the Institute of Industrial Economics and Management of SPbPU in cooperation with ESB Business School, Reutlingen (Germany). [+]

The international degree program is implemented by the Institute of Industrial Economics and Management of SPbPU in cooperation with ESB Business School, Reutlingen (Germany). Training methods: lectures and seminars, interactive presentations, case studies, computer business simulation game, research project.

Courses in SPbPU Business English language International business law / Business ethics Managerial economics Organization theory Entrepreneurship Intercultural management / International human resource management Research methods in management International trade International market research (in foreign language) International marketing management International controlling Organizational and managerial practice Modern strategic analysis Corporate finance Industrial marketing International standards of production management / International purchasing and supply chain management International logistics / Sales management Research work Key Points the course is entirely delivered in English; opportunity to participate in Double Degree Programs with top-ranked European Business Schools; contemporary teaching techniques, case studies and workshops; the program is carried out in partnership with leading Business Schools; regular participation in seminars, conferences and forums; international contacts for future career at top positions; analytic, creative and systematic thinking skills development; cross-cultural studies and other extracurricular activities at the University; scholarships to study abroad in English in one of the European partner universities (a semester or a summer school). [-]

Master of Marketing

Kilroy Norway
Campus Full time Part time January 2018 Australia Gold Coast Norway Oslo New Zealand Auckland USA New York Brooklyn White Plains Sydney Boston North Ryde Victoria Los Angeles India Delhi Italy Florence United Arab Emirates Abu Dhabi Japan Beppu San Diego Cincinnati United Kingdom London Wellington Adelaide Maroochydore + 28 more

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and [+]

Master of Marketing

Awarding Body:

Griffith University

 

This program enables you to develop a solid base of knowledge and expertise in the latest marketing techniques and technologies. Building on a foundation of marketing principles, best practice and new approaches to customer relationships, you'll learn how to think more strategically about value, positioning and competitive advantage. You'll acquire an understanding of consumer behaviour in fragmenting markets, within well-grounded approaches to market research and integrated marketing communications. A highlight of the program is the integration of theory and practice throughout the courses and exposure to cutting edge marketing practices.... [-]


Master in Communications and International Public Relations

National University of Science and Technology MISiS
Campus Full time 2 years September 2017 Russia Moscow

In the Communications and International Public Relations program, professors teach interactive classes, heads of communications agencies share first-hand experience, and students benefit from multicultural discussions and challenging project work. This is a two-year full-time master's degree program. [+]

In the Communications and International Public Relations program, professors teach interactive classes, heads of communications agencies share first-hand experience, and students benefit from multicultural discussions and challenging project work. This two-year full-time master’s degree program focuses on  the promotion of scientific innovations, products, or technologies  through   interaction with businesses, government, and international organizations. Courses will be delivered in English by academics and practitioners using innovative educational technologies.

If you are a bachelor’s degree holder proficient in English and striving to be a public relations and communications professional, this program has been designed for you.... [-]


Master of Corporate Communication

Universiti Putra Malaysia
Campus Full time January 2018 Malaysia Selangor

The programme aims to equip candidates with knowledge of theories and applications relevant to the field of corporate communication. In this programme, candidates are exposed to latest developments in the communication industry. Through a series of lectures and practical assignments, the programme aims to contribute to a higher level of professionalism among future and current practitioners of corporate communication and professionals in the media industry. Special focus is given to various aspects of corporate communication, such as planning, preparing, organising and utilising corporate communication in the operation of an organisation. [+]

Masters in Marketing Studies in Asia 2017/2018. Master of Corporate Communication The programme aims to equip candidates with knowledge of theories and applications relevant to the field of corporate communication. In this programme, candidates are exposed to latest developments in the communication industry. Through a series of lectures and practical assignments, the programme aims to contribute to a higher level of professionalism among future and current practitioners of corporate communication and professionals in the media industry. Special focus is given to various aspects of corporate communication, such as planning, preparing, organising and utilising corporate communication in the operation of an organisation. Entrance Requirements Applicants must possess a Bachelor’s Degree in Communication or any related discipline, with a minimum CGPA of 2.5 from a recognised university, Applicants with a CGPA of at least 2.5 must have a minimum of one year work experience after graduation (Bachelor’s Degree) in any related field, Applicants with a CGPA of less than 2.5 but with 3 years or more work experience after graduation (Bachelor’s Degree) may be considered. Additional Requirements Working experience must be AFTER graduation (Bachelor’s Level). Working experience before graduation WILL NOT be considered. Please include proof of employment with your application. For example, verification letter from your employer or letter of appointment or latest pay slip or any other relevant documents. Programme Requirements a. Credit Requirements Candidates pursuing this programme are required to complete a minimum of 40 credits of graduate level coursework. Credits are distributed among compulsory courses, elective courses and... [-]