Masters Degree in Marketing Studies in Africa

Find Masters Programs in Marketing Studies in Africa 2018

Marketing Studies

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Africa is a continent of 53 independent countries and a rich mix of native peoples, cultures, economies and history. Africa is the second largest continent in the world.

View all Master Programs in Marketing Studies in Africa 2018

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Master in Strategic Intelligence and Marketing

Avicenne Private Business School (APBS)
Campus Full time 4 semesters September 2018 Tunisia Tunis

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. [+]

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. Our graduates have benefited substantially from their experience of studying in a convivial, yet demanding, academic environment. The main aim of our full-time programs is to introduce a much stronger practical emphasis with a focus on strategic, corporate and financial management.

Admission Requirements

Bachelor degree in related fields; Admission tests administered by APBS.

Skills Acquired ... [-]

Executive Master in Marketing, Marketing and Revenue Management Tourist Full Time

Ostelea Morocco
Campus Full time 1 year October 2018 Morocco Rabat

The Executive Master in Marketing, Marketing and Revenue Management Tourist full-time aims to train professionals and executives, with personal and professional skills, to manage in an optimal and efficient way, the marketing process, marketing and distribution of tourism products. [+]

Presentation

In a highly competitive international context, professionals in the tourism sector in general, and more specifically in the hotel sector, are faced with an accelerated transformation of professions such as marketing, marketing and distribution. Thus, the mastery of new concepts and tools online and offline, becomes a determining factor of competitiveness.

The Executive Master in Marketing, Marketing and Revenue Management Tourist full-time aims to train professionals and executives, with personal and professional skills, to manage in an optimal and efficient way, the marketing process, marketing and distribution of tourism products.

Key words: competitiveness, digitalisation of tools and effective decision-making... [-]


Executive master marketting revenue management part-time

Ostelea Morocco
Campus Part time October 2018 Morocco Rabat

The Executive Master in Marketing, Tourism Marketing and Revenue Management, unique training in Morocco, aims to train professionals and executives, with personal and professional skills, to manage in an optimal and effective way, process of marketing, marketing and distribution of tourism products. [+]

Executive Master in Marketing, Marketing and Revenue Management Part-time Tourism

First day of university

Price in euros

Terms of Access

Profile

October 2018

9,900

File study

Motivational interviewing

Bac +3 / 5 or 3 years of professional experience in the sector

Presentation

In a highly competitive international context, professionals in the tourism sector in general, and more specifically in the hotel sector, are faced with an accelerated transformation of professions such as marketing, marketing and distribution. Thus, the mastery of new concepts and tools online and offline, becomes a determining factor of competitiveness.... [-]


MM in the Field of Strategic Marketing

Wits Business School
Campus Part time 2 years February 2019 South Africa Johannesburg

Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects using the latest science and thinking. [+]

Programme Overview

Our Master of Management in the field of Strategic Marketing is for postgraduate students who want to convert their undergraduate degree into a highly valuable WBS MM degree and break into a career in marketing, as well as for practicing marketers who want to advance their careers armed with the knowledge they need to confidently take on substantial projects using the latest marketing science and thinking.

Curriculum

The Masters in Strategic Marketing is a 2-year part-time programme that is covered in two parts. You will do in-depth coursework through a number of modules, followed by a dissertation on a research topic of your choice. The dissertation comprises 50% of your mark and builds on everything you have learned during the course. You will need to choose a suitable topic, develop a research proposal, collect and analyze data, and present a research report.... [-]


Master in Marketing

East London University
Campus Full time 2 years February 2019 South Africa East London

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform pricing, packaging and promotional strategies. And they do it all while building high- performing teams and keeping a clear line of sight on market share, volume, and ROI.

ELU's Marketing Program teaches you how to navigate today's challenges while grounding you in time-tested theory so you'll be prepared to lead tomorrow's innovations.... [-]


Online Digital Marketing Manager Online Master (ISEFAC)

IONISx
Online Part time 18 months September 2018 France France Online Reunion (Fr.) Belgium Online Niger Algeria Online Mauritius Canada Online Martinique (Fr.) Congo ROC (Brazzaville) Online Madagascar Cote d'Ivoire Online Luxembourg French Guiana Online Liechtenstein French Polynesia Online Lebanon Gabon Online Gabon Lebanon Online French Polynesia Liechtenstein Online French Guiana Luxembourg Online Côte d'Ivoire Madagascar Online Congo Martinique Online Canada Mauritius Online Algeria Niger Online Belgium Reunion Online Switzerland Switzerland Online + 34 more

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media. [+]

Become a complete marketing and communication manager, mastering the creative, productive and strategic aspects of all digital media.

WHY IS THIS MASTERE MARKETING ISEFAC ONLINE?

Do you have a commercial, marketing, communication or IT background? Master all facets of marketing and digital communication and become the strategic asset essential to the development of the company. Take control of the digital strategy and gain responsibility.

This diploma course focuses on the practical application of business skills and will allow you to acquire a synthetic vision of the evolution of digital marketing and to access the most sought after positions on the professional market.

TRADES... [-]

European master communication, specialty advertising strategies and digital communication

INEAD
Online 2 years Open Enrollment France France Online Belgium Belgium Online Switzerland Switzerland Online Luxembourg Luxembourg Online Canada Canada Online Lebanon Lebanon Online French Guiana French Guiana Online Guadeloupe (Fr.) Guadeloupe Online Martinique (Fr.) Martinique Online Reunion (Fr.) Reunion Online Mauritius Mauritius Online French Polynesia French Polynesia Online Morocco Morocco Online Tunisia Tunisia Online Algeria Algeria Online Congo, DR Congo DRC (Zaire) Online Congo Congo ROC (Brazzaville) Online Niger Niger Online Senegal Senegal Online Côte d'Ivoire Cote d'Ivoire Online Gabon Gabon Online Liechtenstein Liechtenstein Online Madagascar Madagascar Online + 43 more

European Master ** issued by the European Federation of Schools (FEDE) - an association governed by Swiss law (CCS.art 60-79). The European Masters is a European diploma validated by the IACBE (International Assembly for Collegiate Business Education) is an American accreditation body. [+]

TRAINING, OBJECTIVES Measure knowledge and skills to understand Europe Master the basic marketing, communication and advertising Understanding the Law of the brand, companies and consumers Grasp the overall communication strategy and its legal framework Deepening web communication and new media

A JOB on line advertising manager Responsible keywords Editorial Project Manager editorial Webmaster Head of Internet project Advertising manager Traffic manager strategic planner, webplanner Head of multimedia product Responsible partenariatResponsable cross media editorial manager

SYLLABUS

Internships:

Internship or mission in company 6 to 12 weeks in the first year and 12 weeks in 2nd year Or Alternation (contact us) ... [-]

Master specialized marketing and business intelligence

Institut Africain de Management
Campus Full time 4 semesters September 2018 Senegal Dakar

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA. [+]

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA.

It lasts four semesters divided into specialties and offering the student a rich and varied horizon on market developments and their environments. To obtain the Master in Marketing and business intelligence, beyond the validation of the student teaching units should have a memory, and support the pass.

What background for the Master

Managers who firstly are equipped with proven academic skills suitable for doctoral studies 3rd cycle through research in the specialty, other units of professional managers with proven expertise in marketing and business intelligence with a path leading a qualification and professional integration of high level.... [-]


European Master in Management and Advertising Strategies

Ecole Supérieure Ouverte à Distance
Online Full time Part time 2 years Open Enrollment France France Online Belgium Belgium Online Switzerland Switzerland Online Luxembourg Luxembourg Online Lebanon Lebanon Online Martinique (Fr.) Martinique Online Reunion (Fr.) Reunion Online Guadeloupe (Fr.) Guadeloupe Online Mauritius Mauritius Online Canada Canada Online Algeria Algeria Online Tunisia Tunisia Online Morocco Morocco Online French Guiana French Guiana Online French Polynesia French Polynesia Online + 29 more

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today. [+]

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.

Your Profile

Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.

Acquire the following skills:

Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]

Specializing Master in International Marketing Management

Università Cattolica del Sacro Cuore (UCSC)
Campus Full time 1 year October 2018 Italy Milan Rome Piacenza Ghana Accra Cremona + 5 more

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. [+]

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role-playing, individual, group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competencies and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long-lasting set of competences able to continue to adequate themselves to various and dynamic economical contexts.... [-]


Masters of Philosophy (Mphil) in Marketing

IMM Graduate School of Marketing
Campus Full time February 2019 South Africa Johannesburg

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years.

Admission criteria

A student who is in possession of the following may apply for admission:

BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned)

Any other equivalent qualifications... [-]


MCom in Marketing Management (RD)

University of Johannesburg
Campus Full time Part time 1 - 3 years February 2019 South Africa Johannesburg + 1 more

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications and to assess the effect thereof in the holistic context of marketing management.

Admission requirements ... [-]