Masters Degree in Marketing Studies in Africa

Find Masters Programs in Marketing Studies in Africa 2018

Marketing Studies

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Africa is a continent of 53 independent countries and a rich mix of native peoples, cultures, economies and history. Africa is the second largest continent in the world.

View all Master Programs in Marketing Studies in Africa 2018

Read More

Master in Marketing

East London University
Campus Full time 2 years February 2018 South Africa East London

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]

Masters in Marketing Studies in Africa 2018. Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform pricing, packaging, and promotional strategies. And they do it all while building high- performing teams and keeping a clear line of sight on market share, volume, and ROI. ELU's Marketing Program teaches you how to navigate today's challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow's innovations. Our dual-disciplined master‘s degree is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production. At ELU, you'll be involved in hands-on assignments, including case studies where you'll recommend a comprehensive business and marketing strategy, complete with pricing, break-even, and profitability projections. And, to provide you with hands-on knowledge in developing communication materials, you'll learn industry standard design software. Our Master‘s degree program will expose you to the latest trends in key areas such as:... [-]

MCom in Marketing Management (RD)

University of Johannesburg
Campus Full time Part time 1 - 3 years February 2018 South Africa Johannesburg + 1 more

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. [+]

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications, and to assess the effect thereof in the holistic context of marketing management. Admission requirements A student who is in possession of a BCom Honours qualification in Marketing Management on NQF Level 7 or 8 may apply for admission to this qualification. The Dean of the Faculty of Management may refuse a student admission to the Master’s qualification if of the opinion that the student’s academic background is insufficient for the proposed studies. Duration of programme Full-time: 1 year minimum, 2 years maximum Part-time: 2 years minimum, 3 years maximum Contact details Name: Prof D Pooe / Tel: +27 (0)11 559 5057 / Email: dpooe@uj.ac.za [-]

Master in Marketing & Communication Full Time

ESCA School of Management
Campus Full time 2 years August 2018 Morocco Casablanca

• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students). [+]

Master in Marketing & Communication4th yearSemester 7Language, Culture and Communication 7 :• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students).Management 2 :• Supply Chain Management • Purchasing Management and Strategy • Social Law • Geopolitics 1: • MENA & AFRICA • Intercultural Management.Analysis and Management Tools 7:• Distribution Marketing • Management Control (initiation) • Decision of Investment and Financing • Consumer Law • Studies in International Marketing.    Semester 8Language, Culture and Communication 8 :• Communication Strategy • Business Ethics • Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students).Management 3 :• Geopolitics 2 : Geopolitics in the euromediterranean • Innovation Management • Total Quality Management • Business intelligence management.Markeking :• Services Marketing • Strategic Marketing • Customer Relationship Management • Marketing Intelligence.Experience and professional performance :• Right Arm Mission • Personal professional project • Community life project.5th yearSemester 9Language, Culture and Communication 9 :• Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students) • Moroccan dialect 2(optional foreign language for ESCA exchange students) • Moroccan Studies.Management 4 :• Management of Complexity • Change Management • Geopolitics 3: ASIA Opportunities & Risk.Marketing Trends :• Audit Marketing • E- Communication • E-Marketing • Sector Marketing • Marketing Trends • Marketing Plan Implementation.Experience and work performance :• Personal professional project : Business Plan Challenge • Personal professional project : Consultant process and behavior Personal professional project :... [-]


Master in Marketing & Communication Part Time

ESCA School of Management
Campus Part time 15 months August 2018 Morocco Casablanca

Train managers in marketing and strategic communications on validated theoretical models and a critical orientation of the current practices in these fields. [+]

Master in Marketing & CommunicationTrain managers in marketing and strategic communications on validated theoretical models and a critical orientation of the current practices in these fields.

Duration     15 months in part-time Admission     Application review + interview Format     Twice a week and Saturdays Double degree     Grenoble School of Management Next term starts     October 2013 Admission requirements     Baccalaureate degree (+ 4 level) in Economics, Management or other equivalent degrees.

Admission requirements :    Baccalaureate degree (+4 level), application review and interview.Application file :Application form along with :

    Cover letter     2 certified copies of the Baccalaureate certificate and Higher degrees (with two certified copies of the degrees in French)     2 recent excerpts of birth certificate in Arabic and French     2 CV     4 passport photos     Copy of employment certificate     2 certified copies of C.I.N ... [-]

Specializing Master in International Marketing Management

Università Cattolica del Sacro Cuore (UCSC)
Campus Full time 1 year October 2018 Italy Milan Rome Piacenza Ghana Accra Cremona + 5 more

The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by... [+]

Masters in Marketing Studies in Africa 2018. The Master in International Marketing Management provides a broad learning and training experience that helps students enter in the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role playing, individual, group projects and seminars. Learning objectives The Master aims at developing knowledge, competences and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long lasting set of competences able to continuously adequate themselves to various and dynamic economical contexts. Career opportunities & professional recognition The Master’s graduates will gain full marketing management knowledge and practices. They may take positions in any company or agency to carry out tasks related to marketing and customer management and marketing research. A class that makes a difference The Master in International Marketing Management is comprised of international and domestic students. Scientific Direction - Annalisa Tunisini - Director, Professor of Marketing, Università Cattolica del Sacro Cuore, Milan - A. Claudio Bosio - Co-Director, Dean of the Faculty... [-]

Master Specialized Marketing And Business Intelligence

Institut Africain de Management
Campus Full time 4 semesters February 2018 Senegal Dakar

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA. [+]

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA. It lasts four semesters divided into specialties and offering the student a rich and varied horizon on market developments and their environments. To obtain the Master in Marketing and business intelligence, beyond the validation of the student teaching units should have a memory, and support the pass. What background for the Master Managers who firstly are equipped with proven academic skills suitable for doctoral studies 3rd cycle through research in the specialty, other units of professional managers with proven expertise in marketing and business intelligence with a path leading a qualification and professional integration of high level. THIS PROGRAM OFFERED The Master Marketing and business intelligence is training to prepare the different marketing jobs in companies. The first year (M1) provides training in fundamentals of marketing and management methods that a senior must necessarily master. The second year (M2) offers a course that prepares you for entry into professional life, but also the opportunities for further education to graduate. CONDITIONS OF ADMISSION In Master 1 Semester 1 (M1S1) Hold a Bachelors degree in Marketing and Business Intelligence or equivalent degree in the Master 1 Semester 2 (M1S2) Hold a Bachelors degree in Marketing and business intelligence, and have validated the semester 1 Master in the specialty or an equivalent degree... [-]

Masters of Philosophy (Mphil) in Marketing

IMM Graduate School of Marketing
Campus Full time February 2018 South Africa Johannesburg

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation [+]

Masters in Marketing Studies in Africa 2018. The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years. Admission criteria A student who is in possession of the following may apply for admission: BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned) Any other equivalent qualifications An overall average of 60% must have been achieved on the NQF level 8 qualification A CV and motivational letter are required Applicants are required to complete the Postgraduate Application for Admission form for the MPhil in Marketing, which together with certified copies of educational certificates, identity/passport documents, a letter of motivation and a CV, should be returned by registered post to: The Registrations Officer IMM GSM P O Box 91820 Auckland Park 2006 In addition, students may be required to submit a provisional research proposal to the IMM GSM Research Committee. A non-refundable deposit must accompany the Postgraduate Application for Admission form. The Dean may refuse a student admission to the Masters qualification, if he/she is of the opinion that the student’s academic background does not meet the required academic standards for the proposed studies. The... [-]

Master in Kiswahili and Communication

Laikipia University
Campus Full time January 2018 Kenya Nyahururu

Welcome to the Department of Literary and Communication Studies. [+]

Welcome to the Department of Literary and Communication Studies. The Department has programmes in the following disciplines: - Literature - English Language and Linguistics - Communication and Media - Library and information Studies - Journalism DEGREE PROGRAMMES - BA English and Communication - BA Kiswahili na Mawasiliano - BA Communication & Media - BSC Library and Information Studies (BLINS) The Department also offers English and Kiswahili to Bachelor of Education and Diploma in Education Students. Communication Skills is a University common core course offered by the Department to all year one students. Every student registered at Laikipia University must take and pass this course before graduating. POSTGRADUATE COURSES - Master of Journalism & Mass Communication - MA Applied Linguistics - MA Kiswahili na Mawasiliano - MA Literature - PhD in the above FRENCH is offered at Certificate and Diploma levels. [-]

Master in Strategic Intelligence and Marketing

Avicenne Private Business School (APBS)
Campus Full time 4 semesters September 2018 Tunisia Tunis

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aim to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. [+]

Masters in Marketing Studies in Africa 2018. Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aim to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. Our graduates have benefited substantially from their experience of studying in a convivial, yet demanding, academic environment. The main aim of our full-time programs is to introduce a much stronger practical emphasis with a focus on strategic, corporate and financial management. Admission Requirements Bachelor degree in related fields; Admission tests administered by APBS. Skills Acquired Students can expect to learn skills such as investing, managing organizational cash, how mergers and acquisitions work, strategies for raising capital and how to navigate securities markets. Corporate operations, defending against hostile bids, acquisitions & mergers as well as financial statement analysis are also skills learned in this program. Professional perspectives Graduates will have skills and knowledge in areas such as banking and financial services, funds management, treasury and financial markets, and wealth management. Semester 1 International Financial Markets Analytics table Contemporary Issues Management Organizations and people Corporate Risk Management Soft skills 1 Marketing Strategy Strategic Management Semester 2 Bank Financial Management Financial Institutions Strategic Management Financial Crisis and Bank Regulation Soft skills 2 Behavioral Finance ERP applications Marketing Financial Services Banking and Development Semester 3 International Financial Management International Banking Financial Engineering Management toolbox Investment Strategy & Portfolio Management Soft skills 3 Islamic... [-]