Masters Programs in Marketing Studies

Compare 217 Masters Programs in Marketing Studies

Marketing Studies

Individuals who are looking to advance their career and who have already gotten their bachelor’s may find obtaining a master’s degree to be a logical and beneficial next step. A master’s degree helps to sharpen an individual’s focus in a particular field and also prepares them for further study, if desired.

What is a Master in Marketing? It is a degree program that allows participants to discover how the world around them communicates, as well as the most effective ways to relay a message to various audiences. Not only do students study current marketing and communications strategies, but they also gain keen analytical skills, business knowledge and understanding of how marketing affects various economies. Upon completing this degree graduates are able to develop and execute effective marketing campaigns and speeches.

There are a few different benefits of completing a Master in Marketing. Its interdisciplinary concepts help graduates to become multi-faceted workers. This can help those individuals maintain dexterity within the job market.

There are a variety of factors that contribute to the cost of obtaining this degree. Certain factors, such as the average cost of the institution, the geographic location, and whether you study online or on campus all play a part in deciding the final cost.

This degree provides a variety of career options to choose from. Graduates may decide to enter the field of marketing and work for practically any type of business. Big corporations, small businesses, non-profits, retail business and more are in constant need of marketing professionals. Individuals may also choose to join marketing firms or start their own businesses. Those who enjoy the speaking aspect may also consider pursuing a position within the film and media fields.

If you have a gift for marketing or love communicating with others, this degree is worth considering. Search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Master in Marketing & Sales

EAE Business School International
Campus Full time 1 year April 2019 Spain Barcelona Madrid + 1 more

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. [+]

Master in Marketing & Sales

This program will be conducted in English.

With the EAE’s Master in Marketing & Sales in Spain, we offer the key to corporate excellence to professionals in direct contact with customers, equipping them with the skills required by the market. Throughout the program, the professionals are provided with the conditions to change. Participants in the program will undergo an experience and process of change.

Reasons to do EAE’s Master in Marketing & Sales in Spain:

AME and ADIGITAL EAE is a member of two of the main associations of Marketing and Digital Economy of Spain: AME and ADIGITAL. Marketing Association of Spain is an organization whose goal is the valorization and recognition of the profession and activity Marketing. ADIGITAL is the largest multi-sector partnership of the Digital Economy. Marketing Plan Making a Marketing Plan during the master is a key factor because it helps participants to develop the skills and competencies acquired during the program. Furthermore, we enable them to gain greater insight into this management tool, which is fundamental in the strategic development of the company. Certificate in Google Ads EAE gives participants the option of taking specialization programs free of charge. The ‘Program of Expertise in Google Ads’, with a qualification from EAE and certification from Google. Certificate in IBM’S SPSS EAE gives participants the option of taking specialization programs free of charge. The ‘Program in Quantitative Market Research Methods and Specialisation in SPSS’ from IBM with a qualification from EAE. One of... [-]

Master's in Marketing Management (MiMM)

University of St. Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18 months September 2019 Switzerland St. Gallen

The Master’s programme in Marketing Management (MiMM) trains students who are interested in customers and design to become reflective, competent and entrepreneurial personalities. The programme focuses on customers. With an extensive and academically well-founded education in the fields of consumer behaviour and market research, students learn how to run a company in a customer-oriented manner, on the one hand, and how to satisfy customer requirements, on the other hand, to ensure that companies are able to stand their ground successfully in global competition. [+]

Objectives: Objective

MiMM graduates...

…identify challenges and the need for action from the viewpoint of customers and the market and are able to adopt other entrepreneurial perspectives.…are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.…conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).…are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.…are well-versed in dealing with (digital) media.…combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.…gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.…have learnt to tackle new things in a spirit of personal responsibility.…formulate clear consequences.... [-]


Master of International Marketing (MIM)

Hult International Business School
Campus Full time 1 year August 2019 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Get equipped with the marketing skills you need to stand out in a global marketplace.

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out.

Locations

Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation.

Your Master of International Marketing at a glance

Who is this program for?

Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing.... [-]


MS in Marketing

Baruch College, Zicklin School of Business
Campus Full time Part time 3 - 4 semesters September 2019 USA New York + 1 more

The Master’s in Marketing gives you a comprehensive look into consumer-decision making and strategic processes that prepare you for a successful career in marketing. Our specialized concentrations in Digital Marketing, International Business, Marketing Analytics, and Marketing Management let you tailor your studies to your professional goals. [+]

The Master’s in Marketing gives you a comprehensive look into consumer-decision making and strategic processes that prepare you for a successful career in marketing. Our specialized concentrations in Digital Marketing, International Business, Marketing Analytics, and Marketing Management let you tailor your studies to your professional goals.

Program Highlights 30 Credits Average completion 3 – 4 semesters Specialized concentration in Digital Marketing, International Business, Marketing Analytics, and Marketing Management Marketing Management Concentration

The Marketing Management concentration allows students to customize their program by choosing elective courses from any 9000-level courses in the Allen G. Aaronson Department of Marketing and International Business. Students may also take selected courses in statistics and computer information systems, which may require additional prerequisite courses that may be waived based on prior coursework.... [-]


Master in Marketing

EU Business School
Online Campus Full time 1 year January 2019 Spain Barcelona Switzerland Switzerland Online + 3 more

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business. [+]

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.

From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.

How You Earn Your Certificate

The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).... [-]


Master in Marketing

ISG Business & Economics School
Campus Full time 2 years October 2019 Portugal Lisbon

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research... [+]

The prime objective of the Master's in Marketing is, on the one hand, to provide an education that is both advanced and up-to-date in the scientific areas of Marketing and, on the other hand, to motivate students to carry out research.

The Master's in Marketing will teach and train students to put to use the specific knowledge of the discipline, utilising concepts, models and traditional theories of marketing. In addition, it will create awareness of new developments in areas specific to the relationships of companies with their clients and the public and encourage the application of new Technologies of Information and Communication to contribute towards enhanced company performance, in an international context, through an integrative role in different areas of management.... [-]


Master in International Business Management

GEMA Business School
Campus Full time Open Enrollment Italy Rome

The professional figure trained by the Programme will know how to do market analyses, prepare and monitor plans for marketing and communication and for commercial development abroad (also considering the possible multicultural dynamics in the various target countries), and develop skills in sales and e-commerce techniques, and will also have effectively improved their language skills: all the lessons on the Master’s programme’s central themes are held in English, allowing students to perfect their technical and language skills at the same time. [+]

Recipients

The Master Program in International Export Management is designed and promoted by GEMA Business School and is a modular postgraduate program designed to train a new generation of Export managers and International marketing managers, able to drive companies and businesses to expand their market shares in international markets by:

increasing the number of countries where products/services are sold, especially in fast-growing markets; increasing the number of product/service lines sold in international markets in tune with the structure of local demand; adopting new distribution strategies to get “closer to the customer” in international markets (e.g. commercial branches, joint venture, local production). ... [-]

Master in Marketing, Tourism Marketing and Hotel Revenue Management (Part Time) - Barcelona

The Ostelea - School of Tourism and Hospitality International
Campus Part time April 2019 Spain Barcelona

The tourism sector in general, and the hotelier in particular, are undergoing an accelerated transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to being able to manage hotel establishments. [+]

The tourism sector in general, and the hotelier in particular, are undergoing an accelerated transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to being able to manage hotel establishments. The high competitiveness of this environment requires the figure of the Ecommerce Director and the Director of Revenue Management as key positions within the current hotel industry.

With the Master in Marketing, Marketing and Tourism Revenue Management is the only master in Spain that meets the following two points. Currently there is no other university school that trains its students along with executives in its sector and that does so with the same tools that most companies use. All subjects have a totally practical development and focused on student professionalization... [-]


Master of Marketing (MMktg)

University of Auckland Business School
Campus Full time 18 months March 2019 New Zealand Auckland

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of [+]

The Master of Marketing is an 18-month coursework masters degree programme aimed at helping you to develop the skills and knowledge needed to pursue a career in marketing. Graduates will gain an appreciation of contemporary marketing in a global context and the ability to identify market opportunities and develop appropriate marketing strategies.

Career prospects

With a Master of Marketing, graduates will be equipped with the skills and knowledge required for a career in the marketing and communications industry. Students may pursue a career in corporate, consulting or market analysis, among other options.

Degree structure

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management.... [-]


Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti
Campus Full time 1 year October 2019 Italy Milan Rome + 1 more

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

MASTER IN CREATIVE ADVERTISING

Our ‘Learning by Doing’ approach combines traditional visual disciplines with new digital technologies and synthesizes individual study with group project work. We establish numerous collaborations and projects with Italian and international companies and institutions to give students hands-on work opportunities to develop their critical thinking, conceptual problem solving, and practical artistic and design skills.

WHY NABA To study in Milan, recognized as the world’s capital of fashion, arts, and design. To collaborate with over 1,000 companies, working on real-world projects and complementing your studies with unique internship opportunities. To obtain a multidisciplinary and multi-cultural learning experience, with a focus on direct experimentation. To learn from an outstanding faculty of inspiring industry professionals and mentors. To attend cutting-edge programs held both in Italian and English, that will give you an internationally recognized degree. To study in an award-winning academy, selected by leading publications such as Frame Publishers, Domus Magazine, and Business of Fashion, as one of the world's top schools for art and design. ... [-]

Master in Marketing & Communications

Rome Business School
Online Part time 1 year Open Enrollment Italy Rome Italy Online + 1 more

Join the most international business school in Europe! The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. [+]

Starting date: each year, in March and October.

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, international internships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:... [-]


Master's Programme in Marketing

Umeå School of Business, Economics and Statistics - Umeå University
Campus Full time 2 years September 2019 Sweden Umeå

This programme aims to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions. [+]

Master's Programme in Marketing, 120 ECTS

The objective of this programme is to provide students with an in-depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management.

The programme emphasizes the applied use of [analytical] techniques and hands-on experience in designing and implementing marketing strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience.

This is attractive to employers who need candidates with [analytical and managerial] capacity in today's competitive markets. The programme is also a suitable basis for work in functions at a higher level in organizations, firms and governmental as well as non-governmental institutions.... [-]


Specialized Master in Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18 months October 2019 Lebanon Beirut United Kingdom London + 2 more

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

MSM: Specialized Master in Marketing

Specialized curriculum in Marketing

Target: Holder of a master’s degree

Minimum experience: 2 years

Language: French

Objective

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions.

Two international diplomas Specialized Master in Marketing and Communication from the ESA. Specialized Master in Marketing and Communication from ESCP Europe. Course structure

Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M.

Fees ... [-]

Master in Advanced Marketing (Spanish)

University of Deusto: Deusto Business School
Campus Full time 12 months September 2019 Spain Bilbao

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]

Programme Description

This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets.

It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies.... [-]


Master in Brand Design and Management: Food, Wine and Tourism

IED – Istituto Europeo di Design Florence
Campus Full time 11 months February 2019 Italy Florence

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers. The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence. Catalunya and Tuscany built their branding strategies on the territoriality value as a key for global distinctiveness. Thanks to this Master, students have the possibility to experiment the different branding and project management methodologies that two of the most important touristic destinations in Europe successfully use. [+]

THIS COURSE IN HELD IN ENGLISH LANGUAGE.

What does it mean to create and manage a brand in the food industry? How to market a wine company and work on its identity? How to integrate tourism in all of that?

From branding techniques to service design, the goal of the Master course in Brand Design and Management: food, wine and tourism is to help students and young professionals to develop their skills as future Managers of the horeca industry, integrating food wine and tourism into lifestyle offers.

The course, held in Florence and Barcelona, provides transversal skills in service design applied to hospitality and tourism, with a specific focus on food in Barcelona and a vertical exploration of the wine sector in Florence.... [-]