Masters Programs in Marketing Research

Compare 3 Masters Programs in Marketing Research

Marketing Research

Are you wishing that your marketing efforts were more effective? A Master in Marketing Research can help.

What Is a Master in Marketing Research?

Marketing research studies customers and consumers and what drives them to make purchasing decisions, so businesses can improve their use of and understanding of marketing. A Master in Marketing Research provides in-depth study of consumers and teaches students how to conduct marketing research and use it effectively.

What Are the Benefits of Taking a Master in Marketing Research?

A Master in Marketing Research teaches the marketing professional how to better understand, collect and use market research information. This understanding will make marketing efforts more effective for the marketing or business professional.

What Kind of Career Improvement Can You Expect with a Master in Marketing Research?

A Master in Marketing Research will improve the effectiveness of marketing by helping marketers and business professionals better understand the needs of their target audience.

Why Take an Online Mater in Marketing Research Course?

Marketing research studies lend themselves well to online study. Market research can easily be conducted online, and the process of studying online provides greater flexibility to students, especially those who are already in their careers but are wishing to pursue further education.

Where to Take a Master in Marketing Research?

Marketing research is a global need. You will find a Master in Marketing Research in most schools that offer a graduate business and marketing program.

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Master's degree in marketing and market research

Jaume I University (Universitat Jaume I)
Campus Full time 1 year September 2019 Spain Castell√≥n de la Plana

This master's general objective is to get the students learn to perform their functions in specific companies -institutes market research marketing, communication agencies and marketing consultants or company- and also in the marketing departments of any public or private. [+]

This master's general objective is to get the students learn to perform their functions in specific companies -institutes market research marketing, communication agencies and marketing consultants or company- and also in the marketing departments of any public or private. Today, environments of organizations are not only global but also dynamic, turbulent and highly competitive. At the same time, the target audiences have become more knowledgeable and skilled groups and, therefore, more demanding in their demands. These new perspectives require organizations to act differently and prioritize the deep knowledge of these public and their demands in order to offer a complete, personalized and differentiated service.... [-]


Masters in Marketing Research

OBS Business School
Campus Full time Part time 12 months May 2019 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research

In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior.

The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions.

With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry.... [-]


Master in Marketing Science

ESIC Business & Marketing School
Campus Part time 9 months October 2019 Spain Madrid

The MMS is an innovative and updated program, the only one in the market that combines training in Marketing Research Business Intelligence techniques with an eminently practical methodology aimed at the creation of intelligence for business decision-making. [+]

The MMS is an innovative and updated program, the only one in the market that combines training in Marketing Research Business Intelligence techniques with an eminently practical methodology aimed at the creation of intelligence for business decision-making.

characteristics/>Program formed by two superior programs: Superior Program in Marketing Analytics and Superior Program in Marketing ResearchTeaching staff from the business field, with extensive teaching experience.Capacitates for the application of research techniques and prepares for the analysis of information through computer tools such as Excel, SPSS and SAS Enterprise Miner.Methodology that serves to solve real problems.Differential FactorsIt includes a residential week in London to visit and meet important multinational companies and agencies specialized in Marketing Research and Business Intelligence.Possibility of internships at ALD Automotive, Altadis Imperial Tobacco, Burger King, Campofrío, DKV Seguros, GFK, Kantar Media, Mindshare, Nielsen, Telefonica, Vodafone.Candidate Profile... [-]