Master's Degree in Marketing Management in Geneva in Switzerland

Search Masters Programs in Marketing Management 2018 in Geneva in Switzerland

Marketing Management

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Marketing management studies can teach students how to be effective marketing managers. In a program, several topics can be covered, including brand image crafting, leadership techniques, product market analysis, consumer research and different types of marketing strategies. 

Switzerland (German: Schweiz, French: Suisse, Italian: Svizzera, Romansch: Svizra. Switzerland has some of the world renown universites like ETH in Zurich, EPFL in Lausanne, IHEID in Geneva, University of Lausanne or the University of St. Gallen. Keep in mind, it's much better to speak the local language, so if you can't speak either French, German or Italian, better go for a language course first.

Geneva is known for diplomacy. That’s probably why their university is specialized in humanist sciences, with the addition of medicine. Private university, institutes and private schools are also specialized in laws, political science, international affairs, history etc.

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Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2018 Switzerland Zurich Lausanne Geneva + 3 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT

Level 500

GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements

proficiency in the English language (refer to the admission section for further details) ... [-]