Master's Degree in Marketing Management in Switzerland

See Masters Programs in Marketing Management in Switzerland 2018/2019

Marketing Management

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.

Switzerland, officially the Swiss Confederation, is a federal parliamentary republic consisting of 26 cantons, with Bern as the seat of the federal authorities. Switzerland's independence and neutrality have long been honored by the major European powers. Switzerland is a peaceful, prosperous, and stable modern market economy with low unemployment.

Top Master Programs in Marketing Management in Switzerland 2018/2019

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Master's in Marketing Management (MiMM)

University of St. Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs
Campus Full time 18 months September 2019 Switzerland St. Gallen

The Master’s programme in Marketing Management (MiMM) trains students who are interested in customers and design to become reflective, competent and entrepreneurial personalities. The programme focuses on customers. With an extensive and academically well-founded education in the fields of consumer behaviour and market research, students learn how to run a company in a customer-oriented manner, on the one hand, and how to satisfy customer requirements, on the other hand, to ensure that companies are able to stand their ground successfully in global competition. [+]

Objectives: Objective

MiMM graduates...

…identify challenges and the need for action from the viewpoint of customers and the market and are able to adopt other entrepreneurial perspectives.…are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.…conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).…are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.…are well-versed in dealing with (digital) media.…combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.…gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.…have learnt to tackle new things in a spirit of personal responsibility.…formulate clear consequences.... [-]


Executive MS - Master of Science in Marketing Management

United International Business Schools
Online Campus Online & Campus Combined Full time Part time 1 - 3 years September 2019 Switzerland Zürich Lausanne Geneva + 5 more

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. [+]

Starting dates

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. All campuses follow the same academic calendar.

Program duration

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.

Part-time students can earn a Master degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection and the course planning; earning half the typical number of courses equals twice the duration of the full-time program. The more flexible the working hours, the more courses will be available to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Part-time studies are available only for students with a national passport or residence permit.... [-]


Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2019 Switzerland Zürich Lausanne Geneva + 3 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT

Level 500

GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements

proficiency in the English language (refer to the admission section for further details) ... [-]