A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.
Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.
Peru, officially the Republic of Peru, is a country in western South America. Peru has about 80 universities with a lot more private universities than public. The primary language is still Spanish but there are some courses specifically created for international students.
Top Master Programs in Marketing Management in Peru 2018
For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market plan, taking into account new trends it is necessary. So the UPC way you as an integral strategist marketing, a professional business vision and action capacity to lead all variables in this discipline: the market, the product, distribution, pricing, communication and sales. [+]
For a brand to be icon of authenticity and have a great economic, social and cultural impact, a strategist who link their knowledge of the consumer and corporate market plan, taking into account new trends it is necessary.
So the UPC way you as an integral strategist marketing, a professional business vision and action capacity to lead all variables in this discipline: the market, the product, distribution, pricing, communication and sales.
Students Career Management and Marketing will become leaders who will identify consumer needs and create innovative strategies to strengthen their relationship with a brand or product, reaching the shared benefit.
We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-negocios/... [-]
Recipients: Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of doing marketing and boost their sales management skills. [+]
GOALSUpdate how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance ... [-]