Master Program in Marketing Management in Italy

View all Masters Programs in Marketing Management in Italy 2018/2019

Marketing Management

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Marketing management studies can teach students how to be effective marketing managers. In a program, several topics can be covered, including brand image crafting, leadership techniques, product market analysis, consumer research and different types of marketing strategies. 

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

Top Master Programs in Marketing Management in Italy 2018/2019

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Master in International Marketing Management

GEMA Business School
Campus Full time Open Enrollment Italy Rome

The Master Program is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business, and Social Media Communication. [+]

Best Masters in Marketing Management in Italy 2018/2019. Why a Master’s degree in International Marketing Management?

The Master Program is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business, and Social Media Communication.

The Program goals will touch on various types of learning: fostering attitudes and values, developing competency in performance, and acquiring information and concepts.

The participants will develop skills and competencies in critical elements of strategy: business (marketing, marketing research, sustainability, and social media communication, etc.), planning and design thinking, leadership and emotional intelligence, and ethics. Thanks to the partnership with the Saint Joseph’s University of Philadelphia (USA), one of the most representative academic institution in the US, all the training activities (lectures, researches, assignments, project works, etc.) will be held in English by Faculty Members, Visiting Professors and Guest Speakers from American and International business context. ... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2019 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

The International Master in Multichannel Marketing Management is a program that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability.

This master in marketing matches a solid theoretical background with continuous applications to the real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy.... [-]


Executive MS - Master of Science in Marketing Management

United International Business Schools
Online Campus Online & Campus Combined Full time Part time 1 - 3 years September 2019 Italy Milan + 3 more

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. [+]

Starting dates

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. All campuses follow the same academic calendar.

Program duration

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.

Part-time students can earn a Master degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection and the course planning; earning half the typical number of courses equals twice the duration of the full-time program. The more flexible the working hours, the more courses will be available to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Part-time studies are available only for students with a national passport or residence permit.... [-]


Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2019 Italy Milan + 1 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT

Level 500

GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements

proficiency in the English language (refer to the admission section for further details) ... [-]


Master in Marketing Management

ISTUD Business School
Campus Full time 1 year September 2019 Italy Stresa

The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital. [+]

Master in Marketing Management

The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital.

The Master in Marketing Management is an ASFOR accredited specialist Master course designed for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experimenting with concrete work situations and acquire tools and techniques that prepare them to enter the company and for lay the foundations for a brilliant career and realize their professional aspirations.

The numbers of the Master in Marketing6 months full time training in the classroom and project work3 to 6 months internships in the company40 partner companies97% of placement485 students already graduatedthe master in 3 steps... [-]