Marketing management studies can cover a wide range of topics, principles and techniques utilized in the field. Leadership skills may be gained as well as the knowledge to develop effective marketing plans based on data and research.
Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in western-central Europe. The country consists of 16 states, and its capital and largest city is Berlin.
Top Master Programs in Marketing Management in Germany 2019
The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]
The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales.... [-]