Master's Degree in Marketing Management in Lappeenranta in Finland

Search Masters Programs in Marketing Management 2018 in Lappeenranta in Finland

Marketing Management

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.

The formal higher education system of Finland is the 7-3-2-2 pattern. The university takes two years in vocational or technical education and finally two-year pre-tertiary education. Finland also has several public as well as private universities that have enabled accessibility of higher education to students.

With around 70,000 residents, Lappeenranta city is located on the shores of Lake Saimmaa in the Southeast of Finland. It has 2 universities namely the Saimaa University of Applied Sciences and Lappeenranta University of Technology.

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Master's Programme in International Marketing Management, MIMM

Lappeenranta University of Technology
Campus Full time 2 years August 2018 Finland Lappeenranta

In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential. [+]

Companies nowadays cannot just concentrate on domestic markets if they want to remain competitive. International marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Today, the marketplace has expanded in a global nature. For companies to continue to grow successfully, marketing managers have to constantly to look for overseas opportunities to increase its market share. In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential.... [-]