Master in Marketing Management in Europe

Compare Masters Programs in Marketing Management in Europe 2019

Marketing Management

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

A marketing management program is great for those who want to learn about how marketing activities and resources are managed. Students may learn how to create effective strategies customized for specific businesses and how leadership techniques can be applied to lead a team of marketing professionals.

There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.

View all Master Programs in Marketing Management in Europe 2019

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International Master in Marketing Management and Market Development

EAE Global
Online & Campus Combined Full time 12 months April 2019 Spain Barcelona

The International Master in Marketing Management and Market Development is designed to train professionals who lead these changes and become opportunities for the market in competitive advantages for the company. Professionals who have a solid background, both in marketing and commercial management, aware of new marketing trends and with a deep knowledge of the organizational aspects of corporate value, something that allows the growth of any organization. [+]

The growing demand for professionals in the field of brand image and corporate identity in the two causes: speed with the evolution of the business environment and globalization. The new information technologies and the new sales and distribution channels that have arisen thanks to the Internet have changed both the marketing strategies and the way in which we sell.

Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors we face, in the commercial and marketing direction from a more innovative perspective: customers are increasingly demanding and have more information.

The International Master in Marketing Management and Market Development is designed to train professionals who lead these changes and become opportunities for the market in competitive advantages for the company. Professionals who have a solid background, both in marketing and commercial management, aware of new marketing trends and with a deep knowledge of the organizational aspects of corporate value, something that allows the growth of any organization.... [-]


Master in Marketing Management

ISTUD Business School
Campus Full time 1 year September 2019 Italy Stresa

The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital. [+]

Master in Marketing Management

The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital.

The Master in Marketing Management is an ASFOR accredited specialist Master course designed for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experimenting with concrete work situations and acquire tools and techniques that prepare them to enter the company and for lay the foundations for a brilliant career and realize their professional aspirations.

The numbers of the Master in Marketing6 months full time training in the classroom and project work3 to 6 months internships in the company40 partner companies97% of placement485 students already graduatedthe master in 3 steps... [-]

Master's Degree in Marketing Management and Commercial Management

VIU - Universidad Internacional de Valencia
Online 1 year April 2019 Spain Valencia

Current markets draw a new reality of emerging paradigms associated with new groups of consumers, with new patterns of behavior and their way of relating. Currently marketing is essential in the design of successful business strategies. [+]

There are Scholarships and Aids options

Current markets draw a new reality of emerging paradigms associated with new groups of consumers, with new patterns of behavior and their way of relating. Currently marketing is essential in the design of successful business strategies.

Definition of the program

This master's degree is an opportunity to learn the keys to how new markets operate, how new consumers behave and what is the leadership role that new marketing managers must adopt to achieve business success in a context like the current one.

What makes this master unique?Collaborations with companies of national and international prestige.Global vision of the international market.Training of business leaders.Technological Management of Marketing and Digital Marketing.International faculty with extensive academic and research experience and marketing managers in companies.Labor outcomes with high demand indexProfessional outings... [-]

Master marketing and sales management

Fachhochschule der Wirtschaft FHDW
Campus Full time 31 months October 2019 Germany Paderborn

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]

Part-time studies for Master of Arts

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales.... [-]


Master's degree in business management and marketing

IMF Business School
Online Full time Part time 12 months September 2019 Spain Madrid + 1 more

The Master in Business Management and Marketing Institute of Open Cela has direct support from the Marketing Association of Spain (MKT Association). This entity founded in 1961, brings together nearly a thousand members between companies, managers and marketing professionals in Spain. Its objectives include the development of culture Marketing, serve as a platform for the exchange of ideas, be a networking forum, develop self-regulatory frameworks ... [+]

The Master in Business Management and Marketing Institute of Open Cela has direct support from the Marketing Association of Spain (MKT Association). This entity founded in 1961, brings together nearly a thousand members between companies, managers and marketing professionals in Spain. Its objectives include the development of culture Marketing, serve as a platform for the exchange of ideas, be a networking forum, develop self-regulatory frameworks ...

The MKT Association contributes to accredit its monitoring learning outcomes and system reliability evaluation of the Master, but also to resize its connection with the reality of the business and its real problems.

ADDRESSED TO:... [-]


Executive MS - Master of Science in Marketing Management

United International Business Schools
Online Campus Online & Campus Combined Full time Part time 1 - 3 years September 2019 Belgium Antwerp Spain Barcelona Brussels Madrid Japan Tokyo Switzerland Zürich Lausanne Netherlands Amsterdam Italy Milan Geneva + 17 more

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. [+]

Starting dates

Our academic calendar is based on a quarter system (1 quarter = 10 weeks). Because of the program's flexible structure and modular design, multiple starting dates are available at the start of every Quarter and of every Term, in October, November, January, February, April, May, July, and August. All campuses follow the same academic calendar.

Program duration

Full-time students can earn a Master degree in 1 academic year of 9 months, for a total of 3 quarters of 20 credits each, or within 12 months when spreading the workload.

Part-time students can earn a Master degree in 2 to 3 academic years, depending on the number of courses attempted per quarter, the course selection and the course planning; earning half the typical number of courses equals twice the duration of the full-time program. The more flexible the working hours, the more courses will be available to finish faster. Students are considered part-time while attempting 6 or fewer courses per quarter. Part-time studies are available only for students with a national passport or residence permit.... [-]


Master of Science in Marketing Management

United International Business Schools
Campus Full time Part time 1 - 2 years September 2019 Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zürich Lausanne Netherlands Amsterdam Italy Milan Geneva + 15 more

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensive thesis for 6 ... [+]

CORE COURSES IN MARKETING MANAGEMENT

Level 500

GCCMM501 - Analyzing Marketing Opportunities (2) GCCMM502 - Planning Marketing Programs (2) GCCMM503 - Developing Marketing Strategies (2) GCCMM504 - Strategic Management (2) GCCMM505 - Applied Consumer Behavior (2) GCCMM506 - Sales Management (2) GCCMM507 - Brand Management (2) GCCMM508 - Creative Advertising (2) Comprehensive Cases in Marketing Management (2) Research Project in Marketing Management (2) Level 600 Thesis in Marketing Management (8) Capstone Project in Marketing Management (4) (for Dual Master students only) Admission requirements

proficiency in the English language (refer to the admission section for further details) ... [-]


Master's degree in Marketing Management

IPAM
Online Campus Part time 4 semesters September 2019 Portugal Lisbon Porto + 2 more

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]


Master with Diploma in Business, Marketing and Project Management

Life Learning
Online Open Enrollment Italy Milan

Become a Successful Project Manager! Life Learning in collaboration with some of its best teachers presents the "Master with Diploma in Business, Marketing and Project Management" that will teach you all the managerial skills necessary to work at a high level within structured business contexts. [+]

Become a Successful Project Manager!

Life Learning in collaboration with some of its best teachers presents the "Master with Diploma in Business, Marketing and Project Management" that will teach you all the managerial skills necessary to work at a high level within structured business contexts.

Why choose this course?

This Master with Diploma is part of the Premium Master's series. This type of training course is structured for professionals who want to learn the technical and practical skills necessary to manage the decision-making and organizational processes of expansion and promotion of products and services within high-level companies and already positioned on the market.

With the lessons and tutoring of the teachers of this Master you will carry out a full immersion in this sector, which will train you professionally as an experienced manager and with the fundamental know-how to bring your career to a higher level.... [-]


Master with Diploma in Web Marketing Specialist Manager

Life Learning
Online Open Enrollment Italy Milan

Find out how to Become a CMO (Chief Marketing Manager). Life Learning in collaboration with its Authors present the New "Master with Diploma in Web Marketing Manager Specialist" that will teach you how to become a Web Marketing Manager. The figure of the Web Marketing Manager in Italy has a salary range on an annual basis between € 50,000 and € 150,000 depending on seniority. [+]

Find out how to Become a CMO (Chief Marketing Manager)

Life Learning in collaboration with its Authors present the New "Master with Diploma in Web Marketing Manager Specialist" that will teach you how to become a Web Marketing Manager. The figure of the Web Marketing Manager in Italy has a salary range on an annual basis between € 50,000 and € 150,000 depending on seniority.

Why choose this course?

The certification of the "Master with Diploma in Web Marketing Specialist Manager" represents an important curricular enhancement of skills and a distinctive element in the competitive view of the digital world of work and is oriented to acquire the skills to cover the most sought-after positions of CMO (Chief Marketing Officer) in the company. Downstream of the topics dealt with in a practical key, it transfers in a practical and concrete way the trainees the skills and knowledge necessary to compete in the Marketing and Communication sector with a specialization in the digital field. The certification itself enjoys a real usability in the labor market. First of all, the diploma is issued by Life Learning as an ISO 9001: 2015 certified company (Quality Management System) with the following purpose: "Designing and Providing Online Training Courses". This confers a recognition and a fundamental preference to acquire a stable competitive advantage on the part of the professional when proposing his candidacy to companies. Another significant advantage of great value is represented by the large number of companies on the national territory, always growing, which accredit the... [-]


Masters degree in business management and marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity ... [+]

Taking as its starting point the current market dynamics, which are characterized by low growth rates or saturation thereof and in which, in general terms, supply far exceeds demand, they set a context which only those companies and organizations that are able to adapt to the needs and demands of the markets in which they operate will continue to operate and develop in them.

The Master in Business Management and Marketing is an official title whose curriculum is published in the Official Gazette number 75 of 28 March 2012.

Addressed to

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity.... [-]


Master Executive in Digital Marketing Management

Instituto Internacional de Marketing - Digital Business School
Online Campus Full time 14 months October 2019 Spain Barcelona Madrid Ireland Dublin + 4 more

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically. [+]

Why This Mastre?

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically.

This executive master will turn you into a deep connoisseur of the digital business sector, with a theoretical base that will allow you to make the right decisions with criteria. You will be able to design and coordinate projects and business strategies.

goals"You will be able to devise and direct digital projects with guarantees of success"Have a broad and transversal vision of different digital business models.Gain a theoretical and practical basis to make the best decisions during the planning and execution of digital strategies.Acquire a strategic vision to coordinate teams effectively and achieve corporate objectives.Achieve the digital transformation of your company with guarantees.Who is it headed to?... [-]

Online Master in Marketing Management

GBSB Global Business School - Online programs
Online Full time Part time 9 - 12 months Open Enrollment Spain Spain Online + 1 more

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. [+]

Why Online Master in Marketing Management A personalized curriculum sets the Online Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Online Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. This allows for more effective development, enhancement and refinement of marketing knowledge and skills that are so critical to the professional success in the field of marketing management. The Online Master of Science in Marketing Management teaches students not only tactical skills and techniques in the field of marketing but also how to apply them to real-world business initiatives. The program offers insight into designing marketing strategies for current and potential customers and markets, as well as teachings fundamental managerial concepts like understanding the financial environment and strategic management of an international organization. During the Online Master in Marketing Management program,... [-]


Master in Marketing and Business

Technical University of Ostrava
Campus Full time 2 years September 2019 Czech Republic Ostrava

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. [+]

Study Branch

Economics and Management

Branch Profile

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns.

Key Learning Outcomes

Knowledge

The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates and focuses especially on developing knowledge of marketing management, the market applications of marketing (international marketing, service marketing, business marketing) and business skills (sales management, purchase management, retail management, foreign trade operations). Teaching also includes advanced courses in marketing research and statistics.... [-]


Master in Marketing Management

INSA Business, Marketing & Communication School
Campus Full time 1 year February 2019 Spain Barcelona

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment. Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies. [+]

Presentation

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment.

Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.

Objectives Provide the student the best tools, knowledge, and abilities in order to succeed at an executive level in marketing management. Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management. Teach you the ethical principles required of an executive in this field. Target ... [-]