Master in Marketing Management in Europe

Compare Masters Programs in Marketing Management in Europe 2018/2019

Marketing Management

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

A marketing management program is great for those who want to learn about how marketing activities and resources are managed. Students may learn how to create effective strategies customized for specific businesses and how leadership techniques can be applied to lead a team of marketing professionals.

There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.

View all Master Programs in Marketing Management in Europe 2018/2019

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Master in International Marketing Management

GEMA Business School
Campus Full time Open Enrollment Italy Rome

The Master Program is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business, and Social Media Communication. [+]

Masters in Marketing Management in Europe 2018/2019. Why a Master’s degree in International Marketing Management?

The Master Program is tailored for those that want to obtain an International Marketing specialization, starting from Marketing Fundamentals to International Marketing, Digital Business, and Social Media Communication.

The Program goals will touch on various types of learning: fostering attitudes and values, developing competency in performance, and acquiring information and concepts.

The participants will develop skills and competencies in critical elements of strategy: business (marketing, marketing research, sustainability, and social media communication, etc.), planning and design thinking, leadership and emotional intelligence, and ethics. Thanks to the partnership with the Saint Joseph’s University of Philadelphia (USA), one of the most representative academic institution in the US, all the training activities (lectures, researches, assignments, project works, etc.) will be held in English by Faculty Members, Visiting Professors and Guest Speakers from American and International business context. ... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2019 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

The International Master in Multichannel Marketing Management is a program that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability.

This master in marketing matches a solid theoretical background with continuous applications to the real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy.... [-]


Masters in Marketing Management

Vlerick Business School
Campus Full time 1 year September 2019 Belgium Ghent

Become a pragmatic, results-oriented marketing professional with our intensive Masters in Marketing Management. Join fellow students in solving real business problems in close collaboration with leading companies. [+]

Become a pragmatic, result-oriented marketing professional with our intensive Masters in Marketing Management. Join fellow students in solving real business problems in close collaboration with leading companies like Coca-Cola, Unilever and Telenet.

Visit cutting-edge marketing companies in Belgium and Ireland, such as LinkedIn, Google and Oracle. Practice your skills during an intensive 3-month market research project, within a company of your choice.

Ranked nr. 9 in the QS World University Rankings

Our Masters in Marketing Management takes place at our Ghent campus, right in the city centre, which displays the perfect combination of medieval charm and modern creativity.... [-]


Master's Programme in International Marketing Management, MIMM

Lappeenranta University of Technology
Campus Full time 2 years August 2019 Finland Lappeenranta

In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential. [+]

Companies nowadays cannot just concentrate on domestic markets if they want to remain competitive. International marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Today, the marketplace has expanded in a global nature. For companies to continue to grow successfully, marketing managers have to constantly to look for overseas opportunities to increase its market share. In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential.... [-]


Master in Marketing & Communication Management

Zagreb School of Business
Campus Full time 2 years October 2018 Croatia Zagreb

Zagreb School of Business is conducting a specialised professional graduate study in Marketing and communications since 2015. Specialised professional graduate study of Marketing and communications is a 4 semester long programme (2 years), where students can earn up to 120 ECTS points. [+]

The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/ baccalaurea in marketing and communications (bacc.oec.) and specialist graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (spec.) in marketing and communications. Courses can be taken by regular and external students.

The courses are aligned with the Bologna declaration principles, which enables students to switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers.... [-]


International master's degree in marketing management

EAE Business School
Online & Campus Combined Full time 12 months April 2019 Spain Barcelona

The International Master in Marketing Management and Market Development is designed to train professionals to lead these changes and know how to convert market opportunities and challenges into competitive advantages for the company. [+]

The growing demand for professionals in the field of corporate image and identity serves two causes. The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both the marketing strategies and the way in which we sell.

Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need.... [-]


Master in Marketing Management

INSA Business, Marketing & Communication School
Campus Full time 1 year February 2019 Spain Barcelona

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment. Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies. [+]

Presentation

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment.

Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.

Objectives Provide the student the best tools, knowledge, and abilities in order to succeed at an executive level in marketing management. Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management. Teach you the ethical principles required of an executive in this field. Target ... [-]

Master in Marketing Management

ESIC Business & Marketing School
Campus Full time 12 months October 2018 Spain Madrid Barcelona + 1 more

The Master in Marketing Management (MiM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace. By completing the MiM, participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. All teaching is delivered in English. [+]

The Master in Marketing Management (MiM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace.

By completing the MiM, participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. All teaching is delivered in English.... [-]


Master in Marketing Management in Barcelona

GBSB Global Business School
Campus Full time 9 - 12 months Open Enrollment Spain Barcelona

With an emphasis on the application of marketing concepts, tools, and techniques in a real-world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. [+]

Why Master in Marketing Management in Barcelona A personalized curriculum sets the Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Master of Science in Marketing Management in Barcelona is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers.... [-]


Master Executive in Digital Marketing Management

Instituto Internacional de Marketing - Digital Business School
Online Campus Full time 14 months October 2018 Spain Barcelona Madrid Ireland Dublin + 4 more

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically. [+]

Why This Mastre?

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically.

This executive master will turn you into a deep connoisseur of the digital business sector, with a theoretical base that will allow you to make the right decisions with criteria. You will be able to design and coordinate projects and business strategies.

goals"You will be able to devise and direct digital projects with guarantees of success"Have a broad and transversal vision of different digital business models.Gain a theoretical and practical basis to make the best decisions during the planning and execution of digital strategies.Acquire a strategic vision to coordinate teams effectively and achieve corporate objectives.Achieve the digital transformation of your company with guarantees.Who is it headed to?... [-]

Official Master's Degree in Marketing Management with a Specialty in Commercial Management

euncet Business School
Campus Full time 1 year October 2018 Spain Barcelona

The Official Master in Marketing Management allows you to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operational concepts in the field of marketing. [+]

Why study an Official Master's Degree in Marketing Management with a Specialty in Commercial Management?

An extraordinarily competitive and changing global environment like the present one poses new challenges for future managers and managers of the marketing, communication and sales-sales departments.

The Official Master in Marketing Management allows you to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operational concepts in the field of marketing.

It is an official degree from the Polytechnic University of Catalonia (UPC).

Program of the Official Master in Marketing Management with a Specialty in Commercial ManagementMarketing planning process in organizationsMarket research, information management and decision makingFinancial impact of strategic decisionsMarketing in digital environmentsCreation of value in the companyDelivery of value to the customerSales and marketing strategiesManagement of clients and key accounts: new model of commercial organizationCommercial marketing strategies focused on the customerMaster directed to:... [-]

Online Master in Marketing Management

GBSB Global Business School - Online programs
Online Full time Part time 9 - 12 months Open Enrollment Spain Spain Online + 1 more

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. [+]

Why Online Master in Marketing Management A personalized curriculum sets the Online Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Online Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. This allows for more effective development, enhancement and refinement of marketing knowledge and skills that are so critical to the professional success in the field of marketing management. The Online Master of Science in Marketing Management teaches students not only tactical skills and techniques in the field of marketing but also how to apply them to real-world business initiatives. The program offers insight into designing marketing strategies for current and potential customers and markets, as well as teachings fundamental managerial concepts like understanding the financial environment and strategic management of an international organization. During the Online Master in Marketing Management program,... [-]


Master in Marketing and Business

Technical University of Ostrava
Campus Full time 2 years September 2019 Czech Republic Ostrava

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. [+]

Study Branch

Economics and Management

Branch Profile

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns.

Key Learning Outcomes

Knowledge

The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates and focuses especially on developing knowledge of marketing management, the market applications of marketing (international marketing, service marketing, business marketing) and business skills (sales management, purchase management, retail management, foreign trade operations). Teaching also includes advanced courses in marketing research and statistics.... [-]


Masters degree in business management and marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity ... [+]

Taking as its starting point the current market dynamics, which are characterized by low growth rates or saturation thereof and in which, in general terms, supply far exceeds demand, they set a context which only those companies and organizations that are able to adapt to the needs and demands of the markets in which they operate will continue to operate and develop in them.

The Master in Business Management and Marketing is an official title whose curriculum is published in the Official Gazette number 75 of 28 March 2012.

Addressed to

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity.... [-]


Master's degree in Marketing Management

IPAM
Online Campus Part time 4 semesters September 2019 Portugal Lisbon Porto + 2 more

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]