Master in Marketing Management in Europe

Compare Masters Programs in Marketing Management in Europe 2018

Marketing Management

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

A marketing management program is great for those who want to learn about how marketing activities and resources are managed. Students may learn how to create effective strategies customized for specific businesses and how leadership techniques can be applied to lead a team of marketing professionals.

There are more than four thousand higher education organizations in Europe, from leading research institutions to small, teaching-focused universities. Europe itself is not as much different than other continents, reaching from the Arctic Circle to the coast of Africa.

View all Master Programs in Marketing Management in Europe 2018

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Master In Marketing Management

ISTUD Business School
Campus Full time 1 year September 2018 Italy Stresa VB

The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital. [+]

Master in Marketing Management

The MSc in Marketing Management of ISTUD offers you an ambitious and exciting path to enter the world of marketing, communication and digital.

The Master in Marketing Management is an ASFOR accredited specialist Master course designed for those who, coming from different faculties, want to enrich their knowledge, develop their operational skills by experimenting with concrete work situations and acquire tools and techniques that prepare them to enter the company and for lay the foundations for a brilliant career and realize their professional aspirations.

The numbers of the Master in Marketing6 months full time training in the classroom and project work3 to 6 months internships in the company40 partner companies97% of placement485 students already graduatedthe master in 3 steps... [-]

International Master's Degree In Marketing Management

EAE Business School
Online & Campus Combined Full time 12 months October 2018 Spain Barcelona

The International Master in Marketing Management and Market Development is designed to train professionals to lead these changes and know how to convert market opportunities and challenges into competitive advantages for the company. [+]

The growing demand for professionals in the field of corporate image and identity serves two causes. The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both the marketing strategies and the way in which we sell.

Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need.... [-]


Master in Marketing & Communication Management

Zagreb School of Business
Campus Full time 2 years October 2018 Croatia Zagreb

Zagreb School of Business is conducting a specialised professional graduate study in Marketing and communications since 2015. Specialised professional graduate study of Marketing and communications is a 4 semester long programme (2 years), where students can earn up to 120 ECTS points. [+]

The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/ baccalaurea in marketing and communications (bacc.oec.) and specialist graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (spec.) in marketing and communications. Courses can be taken by regular and external students.

The courses are aligned with the Bologna declaration principles, which enables students to switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers.... [-]


Master's Programme in International Marketing Management, MIMM

Lappeenranta University of Technology
Campus Full time 2 years August 2018 Finland Lappeenranta

In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential. [+]

Companies nowadays cannot just concentrate on domestic markets if they want to remain competitive. International marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Today, the marketplace has expanded in a global nature. For companies to continue to grow successfully, marketing managers have to constantly to look for overseas opportunities to increase its market share. In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential.... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2018 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

The International Master in Multichannel Marketing Management is a program that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability.

This master in marketing matches a solid theoretical background with continuous applications to the real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy.... [-]


Master in Marketing Management of Luxury Business in Barcelona

ESERP Business School
Campus Part time 1 year October 2018 Spain Madrid

This Master’s Degree will prepare you to delve into the luxury industry and meet high expectations, studying the industry’s most important markets, distribution policies, retailing, and luxury merchandising. [+]

Behind a strong brand image, there is always a lot of hard work in marketing. When it comes to luxury products and services, this effort is all the more important meaning that is essential to have the support of the very best professionals. Therefore, the Master in Marketing Management of Luxury Business in Barcelona will prepare you to succeed in this environment while also meeting the high expectations.

Among other subjects, you will study the most important markets in the luxury sector, distribution policies and retailing or Luxury Merchandising. And to top it all off you’ll be learning from the best specialists and professionals in the sector.

This Master’s Degree will only be held on Fridays with an intensive class that takes place from 17:00 to 22:00 so that you can coordinate it with your work or other daily activities.... [-]


Master in Marketing Management in Barcelona

GBSB Global Business School
Campus Full time 9 - 12 months Open Enrollment Spain Barcelona

With an emphasis on the application of marketing concepts, tools, and techniques in a real-world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. [+]

Why Master in Marketing Management in Barcelona A personalized curriculum sets the Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Master of Science in Marketing Management in Barcelona is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers.... [-]


Master In Sports Marketing Management

ESIC Business & Marketing School
Campus Full time Part time 9 - 12 months October 2018 Spain Madrid Spain Online + 2 more

The Master in Sports Marketing Management covers a need for professionalization in the world of sports marketing. It is a sector of enormous opportunities for national and international development, and assumes that future professionals who want to be employed in this sector, must acquire specialized knowledge, which allows them to execute an adequate management, exploitation and use of opportunities and challenges that arise. . [+]

Master of reference in Spain in the field of marketing and sports.

The Master in Sports Marketing Management covers a need for professionalization in the world of sports marketing. It is a sector of enormous opportunities for national and international development, and assumes that future professionals who want to be employed in this sector, must acquire specialized knowledge, which allows them to execute an adequate management, exploitation and use of opportunities and challenges that arise. .

characteristicsThe Sport Business industry is a sector that needs more and more specialized professionals capable of providing value and sports marketing solutions.The impact of sport on the Spanish economy already represents 2.5% of the national GDP, and it is estimated that it will continue to grow at a faster pace than other sectors. It is one of the sectors with the most growth from the economic and social point of view.Differential Factors400 hours22 experiences cases10 masterclass28 hours of tutoring... [-]

Master in Marketing Management

INSA Business, Marketing & Communication School
Campus Full time 1 year February 2019 Spain Barcelona

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment. Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies. [+]

Presentation

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment.

Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.

Objectives Provide the student the best tools, knowledge, and abilities in order to succeed at an executive level in marketing management. Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management. Teach you the ethical principles required of an executive in this field. Target ... [-]

Master Executive In Digital Marketing Management

Instituto Internacional de Marketing - Digital Business School
Online Campus Full time 14 months October 2018 Spain Barcelona Madrid Ireland Dublin + 4 more

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically. [+]

Why This Mastre?

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically.

This executive master will turn you into a deep connoisseur of the digital business sector, with a theoretical base that will allow you to make the right decisions with criteria. You will be able to design and coordinate projects and business strategies.

goals"You will be able to devise and direct digital projects with guarantees of success"Have a broad and transversal vision of different digital business models.Gain a theoretical and practical basis to make the best decisions during the planning and execution of digital strategies.Acquire a strategic vision to coordinate teams effectively and achieve corporate objectives.Achieve the digital transformation of your company with guarantees.Who is it headed to?... [-]

Master in Marketing and Business

Technical University of Ostrava
Campus Full time 2 years September 2018 Czech Republic Ostrava

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. [+]

Study Branch

Economics and Management

Branch Profile

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns.

Key Learning Outcomes

Knowledge

The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates and focuses especially on developing knowledge of marketing management, the market applications of marketing (international marketing, service marketing, business marketing) and business skills (sales management, purchase management, retail management, foreign trade operations). Teaching also includes advanced courses in marketing research and statistics.... [-]


Master's degree in Marketing Management

IPAM
Online Campus Part time 4 semesters September 2018 Portugal Lisbon Porto + 2 more

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]


Online Master in Marketing Management

GBSB Global Business School - Online programs
Online Full time Part time 9 - 12 months Open Enrollment Spain Spain Online + 1 more

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. [+]

Why Online Master in Marketing Management A personalized curriculum sets the Online Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Online Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. This allows for more effective development, enhancement and refinement of marketing knowledge and skills that are so critical to the professional success in the field of marketing management. The Online Master of Science in Marketing Management teaches students not only tactical skills and techniques in the field of marketing but also how to apply them to real-world business initiatives. The program offers insight into designing marketing strategies for current and potential customers and markets, as well as teachings fundamental managerial concepts like understanding the financial environment and strategic management of an international organization. During the Online Master in Marketing Management program,... [-]


Masters Degree In Business Management And Marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity ... [+]

Taking as its starting point the current market dynamics, which are characterized by low growth rates or saturation thereof and in which, in general terms, supply far exceeds demand, they set a context which only those companies and organizations that are able to adapt to the needs and demands of the markets in which they operate will continue to operate and develop in them.

The Master in Business Management and Marketing is an official title whose curriculum is published in the Official Gazette number 75 of 28 March 2012.

Addressed to

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity.... [-]


Online Master's Degree In Marketing And Commercial Management

ESERP Business School online
Online Part time 9 months Open Enrollment Spain Spain Online

You can learn such important aspects of marketing as consumer behavior, the importance of brand image management or the operation of digital media. [+]

Study the Online Master in Marketing Management and Commercial Management Will offer you the opportunity to work in the next years in companies of the sector as Marketing manager Product Manager, Among other positions. This will open many doors to you, since today is a fundamental factor in the success of companies, regardless of the sector that they are. Even if you have initiative and entrepreneurial spirit, you can create your own business.

In addition, if this were not enough, you will get a Own university degree issued by UVIC University, Which gives more recognition if it fits this course. The study of the different areas of marketing (Neuromarketing, Tic Marketing, Digital Marketing ...), of the Analysis of commercial management And the operation of the sales force, among others, will allow you to be prepared to enter the world of work with guarantees.... [-]