Masters in Marketing Management in Chile

Find Masters Programs in Marketing Management in Chile 2018/2019

Marketing Management

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Marketing management deals with the management of a business’s marketing activities and resources. An academic program in the field might explore topics such as consumer decision making, marketing principles, brand image crafting and international marketing.

Chile, officially the Republic of Chile, is a South American country occupying a long, narrow strip of land between the Andes mountains to the east and the Pacific Ocean to the west.

Top Master Programs in Marketing Management in Chile 2018/2019

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Master's degree in business management and marketing

IEDE Business School Chile
Online Campus Full time 18 months February 2019 Chile Providencia + 1 more

Today, more than ever, businesses compete using the ability and talent of the people working in them. In addition, there has been the need for lifelong learning, which finds its origin in frequency, depth and complexity of the changes that affect organizations and the environment in which they operate. [+]

OVERVIEW

Today, more than ever, businesses compete using the ability and talent of the people working in them. In addition, there has been the need for lifelong learning, which finds its origin in frequency, depth and complexity of the changes that affect organizations and the environment in which they operate.

OBJECTIVES

The role of director of commercial and marketing has taken a leading role in modern business. Because markets are increasingly competitive, complex and changing, this professional requires preparation and continuous improvements in areas such as strategic planning, strategic marketing, consumer behavior, and strategic sales management, among others.

The Master in Business Management and Marketing, e-learning, IEDE Business School program aims that students acquire, strengthen and develop skills and management skills for sound decision-making in the field of business and marketing strategies, for solid skills to function successfully in this area. ... [-]


Master in marketing management

Universidad Arturo Prat
Online Full time 4 semesters February 2019 Chile Santiago

The Master in Marketing Management in online mode, is designed to train professionals and cutting-edge innovators, to develop a broad and unique experience in the management of marketing in the digital age, being prepared to address the challenges of management, ability to listen to empowered and demanding client, creating a relationship of lasting value over time, focusing on loyalty and customer satisfaction, which encourages competitiveness and viability of the organization. [+]

The Master in Marketing Management in online mode, is designed to train professionals and cutting-edge innovators, to develop a broad and unique experience in the management of marketing in the digital age, being prepared to address the challenges of management, ability to listen to empowered and demanding client, creating a relationship of lasting value over time, focusing on loyalty and customer satisfaction, which encourages competitiveness and viability of the organization.

The methodology to be used as a teaching, seeks the integration of knowledge, talent, experience and capabilities in the conquest of the environment and highly demanding markets in the context of information technology and tuned with business goals, ensuring that mandates received from its customers, perfectly fit their expectations.... [-]


Specialized in marketing and sales & management master skills

ADEN Chile
Online & Campus Combined Full time February 2019 Chile Santiago

Recipients: Professionals who hold management positions related to commercial areas, business owners and those who want to learn a new way of doing marketing and boost their sales management skills. [+]

Sets MASTER YOUR SPECIALIST

GOALS

Update how to make marketing companies applying effective demand creation processes. Learning to use neuromarketing and the study of social behavior to develop an experiential marketing and relational action plan effective and adequate public organization. Design and implement successful value proposals in the products and / or services have for sale. Understanding the commercial phenomenon from understanding and strategy development management experience. Define and develop tools for business management based on a business plan with a strong emphasis on selling. Develop and implement a digital marketing plan for branding and loyalty by consumers and potential customers, sales strategies integrated off-line and / or via e-commerce. Integrate innovation as a means to achieve value propositions and differentiation. Review, evaluate and plan the necessary commercial structures to achieve through sales teams, solid relationship with the client Identify necessary and effective tools for sales teams achieve their professionalism in the face of increasingly demanding markets To determine the impact of business decisions on the results. Acquire skills and competencies to lead, come to, motivate, and manage intellectual capital in teams oriented high performance. Learning how to structure a business plan integrating aspects related to marketing, competitiveness, finance, strategy, human resources, production process, investment plan, commissioning, operation and maintenance ... [-]