Masters Programs in Marketing Management

Compare 34 Masters Programs in Marketing Management

Marketing Management

Many students wish to enhance their management skills and refine their marketing skills to ultimately make themselves stand out in their field. With a master’s degree in marketing management, students will be prepared to succeed in the highly competitive marketing industry.

Before applying for this program, many students ask, “What is a Master in Marketing Management?” By pursuing this degree, students are introduced to popular marketing methods and taught how to execute and promote efficient and effective marketing strategies. Students will also likely learn how to adapt to rapidly changing technologies, build customer retention and satisfaction, and facilitate communication between the customer and those who they work with on their marketing team.

There are many benefits associated with obtaining higher education in the field of marketing. For example, by obtaining a master’s degree in marketing management, students will be taught how to not only exceed in a management position, but also how to quickly move up within their company. Additionally, students with this degree may also be able to find a job in their field easier than others.

How much it costs to acquire this type of degree depends on a variety of different factors. For instance, how much one student pays for this degree may be based on where they attend school and what particular institution he or she chooses to attend.

Those who participate in this program can expect to have the opportunity to work in a number of positions. After obtaining this degree, graduates can go on to work as a retail manager, product or brand manager, marketing manager in a business to business position, internet marketing manager, promotions manager, market research analyst, direct marketing manager, or any other position which requires an advanced knowledge of both marketing and management.

Students who wish to participate in a master’s program for marketing management have the opportunity to choose from a wide selection of different universities. To get started with the application process, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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Master in Marketing & Communication Management

Zagreb School of Business
Campus Full time 2 years October 2018 Croatia Zagreb

Zagreb School of Business is conducting a specialised professional graduate study in Marketing and communications since 2015. Specialised professional graduate study of Marketing and communications is a 4 semester long programme (2 years), where students can earn up to 120 ECTS points. [+]

The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/ baccalaurea in marketing and communications (bacc.oec.) and specialist graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (spec.) in marketing and communications. Courses can be taken by regular and external students.

The courses are aligned with the Bologna declaration principles, which enables students to switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers.... [-]


Master's Programme in International Marketing Management, MIMM

Lappeenranta University of Technology
Campus Full time 2 years August 2018 Finland Lappeenranta

In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential. [+]

Companies nowadays cannot just concentrate on domestic markets if they want to remain competitive. International marketing allows marketing managers to look for growing target markets and product opportunities overseas.

Today, the marketplace has expanded in a global nature. For companies to continue to grow successfully, marketing managers have to constantly to look for overseas opportunities to increase its market share. In this master's programme, you will study courses about consumer attitudes to products and businesses and consumer behaviour in a rapidly changing world. Through these courses, you will develop a more creative, flexible and customer-focused approach. Your studies will be concentrated on strategic marketing, international business, and technology management, which carry strong career-building potential.... [-]


Executive Master In Marketing, Marketing And Revenue Management Tourist Full Time

Ostelea Morocco
Campus Full time 1 year October 2018 Morocco Rabat

The Executive Master in Marketing, Marketing and Revenue Management Tourist full-time aims to train professionals and executives, with personal and professional skills, to manage in an optimal and efficient way, the marketing process, marketing and distribution of tourism products. [+]

Presentation

In a highly competitive international context, professionals in the tourism sector in general, and more specifically in the hotel sector, are faced with an accelerated transformation of professions such as marketing, marketing and distribution. Thus, the mastery of new concepts and tools online and offline, becomes a determining factor of competitiveness.

The Executive Master in Marketing, Marketing and Revenue Management Tourist full-time aims to train professionals and executives, with personal and professional skills, to manage in an optimal and efficient way, the marketing process, marketing and distribution of tourism products.

Key words: competitiveness, digitalisation of tools and effective decision-making... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 months September 2018 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

The International Master in Multichannel Marketing Management is a program that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability.

This master in marketing matches a solid theoretical background with continuous applications to the real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy.... [-]


Master in Marketing Management of Luxury Business in Barcelona

ESERP Business School
Campus Part time 1 year October 2018 Spain Madrid

This Master’s Degree will prepare you to delve into the luxury industry and meet high expectations, studying the industry’s most important markets, distribution policies, retailing, and luxury merchandising. [+]

Behind a strong brand image, there is always a lot of hard work in marketing. When it comes to luxury products and services, this effort is all the more important meaning that is essential to have the support of the very best professionals. Therefore, the Master in Marketing Management of Luxury Business in Barcelona will prepare you to succeed in this environment while also meeting the high expectations.

Among other subjects, you will study the most important markets in the luxury sector, distribution policies and retailing or Luxury Merchandising. And to top it all off you’ll be learning from the best specialists and professionals in the sector.

This Master’s Degree will only be held on Fridays with an intensive class that takes place from 17:00 to 22:00 so that you can coordinate it with your work or other daily activities.... [-]


Master Executive In Digital Marketing Management

Instituto Internacional de Marketing - Digital Business School
Online Campus Full time 14 months October 2018 Spain Barcelona Madrid Ireland Dublin + 4 more

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically. [+]

Why This Mastre?

Currently to be competitive in any business it is essential to exploit its presence in digital environments. It is the most appropriate way to evolve as a company, both economically and strategically.

This executive master will turn you into a deep connoisseur of the digital business sector, with a theoretical base that will allow you to make the right decisions with criteria. You will be able to design and coordinate projects and business strategies.

goals"You will be able to devise and direct digital projects with guarantees of success"Have a broad and transversal vision of different digital business models.Gain a theoretical and practical basis to make the best decisions during the planning and execution of digital strategies.Acquire a strategic vision to coordinate teams effectively and achieve corporate objectives.Achieve the digital transformation of your company with guarantees.Who is it headed to?... [-]

Master In Marketing Management And Commercial Management

ESIC Business & Marketing School
Online & Campus Combined Full time Part time 9 - 12 months October 2018 Spain Madrid Barcelona Valencia Seville Zaragoza Marbella A Coruña Pamplona Bilbao Granada + 10 more

The Master in Marketing Management and Business Management (GESCO) is the reference master in order to assume managerial functions in the field of marketing, commercial organization and business. [+]

Master of reference in Spain in the field of marketing and business.

The Master in Marketing Management and Business Management (GESCO) is the reference master in order to assume managerial functions in the field of marketing, commercial organization and business.

With an annual review of its contents, the differentiation of this program against others is its degree of updating to the latest market needs and its digital approach in which the business world of the future will develop.

characteristicsMaster's program with great business recognition, which significantly improves the employability of those who attend it. You will be considered one of the best trained Marketing professionals with great professional development opportunities in the market.It has current contents of Marketing and Management development and management skills.... [-]

Online Master in Marketing Management

GBSB Global Business School - Online programs
Online Full time Part time 9 - 12 months Open Enrollment Spain Spain Online + 1 more

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. [+]

Why Online Master in Marketing Management A personalized curriculum sets the Online Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Online Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. This allows for more effective development, enhancement and refinement of marketing knowledge and skills that are so critical to the professional success in the field of marketing management. The Online Master of Science in Marketing Management teaches students not only tactical skills and techniques in the field of marketing but also how to apply them to real-world business initiatives. The program offers insight into designing marketing strategies for current and potential customers and markets, as well as teachings fundamental managerial concepts like understanding the financial environment and strategic management of an international organization. During the Online Master in Marketing Management program,... [-]


Master in Marketing Management

INSA Business, Marketing & Communication School
Campus Full time 1 year February 2019 Spain Barcelona

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment. Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies. [+]

Presentation

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment.

Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.

Objectives Provide the student the best tools, knowledge, and abilities in order to succeed at an executive level in marketing management. Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management. Teach you the ethical principles required of an executive in this field. Target ... [-]

Master in Marketing Management in Madrid

GBSB Global Business School
Campus Full time 9 - 12 months Open Enrollment Spain Madrid

A personalized curriculum sets the Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. [+]

Why Master in Marketing Management in Madrid A personalized curriculum sets the Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Master of Science in Marketing Management in Madrid provides an in-depth and practical knowledge of relevant and innovative marketing skills, concepts, models, and methods. The program teaches the frameworks, theories, tools, critical and creative thinking skills in areas that include, sales management, digital marketing, market research, brand management, and new product development.... [-]


Masters Degree In Business Management And Marketing

UDIMA - Universidad a Distancia de Madrid
Online Part time 12 months Spain Madrid

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity ... [+]

Taking as its starting point the current market dynamics, which are characterized by low growth rates or saturation thereof and in which, in general terms, supply far exceeds demand, they set a context which only those companies and organizations that are able to adapt to the needs and demands of the markets in which they operate will continue to operate and develop in them.

The Master in Business Management and Marketing is an official title whose curriculum is published in the Official Gazette number 75 of 28 March 2012.

Addressed to

The Master in Business Management and Marketing provides students with a deep understanding of the subjects of Business Management and Marketing, useful for further career, and helps in the development of critical and analytical capacities necessary to evaluate relevant issues of companies in this key area of ​​economic activity.... [-]


Online Master's Degree In Marketing And Commercial Management

ESERP Business School online
Online Part time 9 months Open Enrollment Spain Spain Online

You can learn such important aspects of marketing as consumer behavior, the importance of brand image management or the operation of digital media. [+]

Study the Online Master in Marketing Management and Commercial Management Will offer you the opportunity to work in the next years in companies of the sector as Marketing manager Product Manager, Among other positions. This will open many doors to you, since today is a fundamental factor in the success of companies, regardless of the sector that they are. Even if you have initiative and entrepreneurial spirit, you can create your own business.

In addition, if this were not enough, you will get a Own university degree issued by UVIC University, Which gives more recognition if it fits this course. The study of the different areas of marketing (Neuromarketing, Tic Marketing, Digital Marketing ...), of the Analysis of commercial management And the operation of the sales force, among others, will allow you to be prepared to enter the world of work with guarantees.... [-]


Master in Marketing and Business

Technical University of Ostrava
Campus Full time 2 years September 2018 Czech Republic Ostrava

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. [+]

Study Branch

Economics and Management

Branch Profile

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns.

Key Learning Outcomes

Knowledge

The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates and focuses especially on developing knowledge of marketing management, the market applications of marketing (international marketing, service marketing, business marketing) and business skills (sales management, purchase management, retail management, foreign trade operations). Teaching also includes advanced courses in marketing research and statistics.... [-]


Official Master's Degree In Marketing Management With A Specialty In Commercial Management

euncet Business School
Campus Full time 1 year October 2018 Spain Barcelona

The Official Master in Marketing Management allows you to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operational concepts in the field of marketing. [+]

Why study an Official Master's Degree in Marketing Management with a Specialty in Commercial Management?

An extraordinarily competitive and changing global environment like the present one poses new challenges for future managers and managers of the marketing, communication and sales-sales departments.

The Official Master in Marketing Management allows you to develop the skills and abilities necessary to assimilate the most advanced analytical, strategic and operational concepts in the field of marketing.

It is an official degree from the Polytechnic University of Catalonia (UPC).

Program of the Official Master in Marketing Management with a Specialty in Commercial ManagementMarketing planning process in organizationsMarket research, information management and decision makingFinancial impact of strategic decisionsMarketing in digital environmentsCreation of value in the companyDelivery of value to the customerSales and marketing strategiesManagement of clients and key accounts: new model of commercial organizationCommercial marketing strategies focused on the customerMaster directed to:... [-]

Master's degree in Marketing Management

IPAM
Online Campus Part time 4 semesters September 2018 Portugal Lisbon Porto + 2 more

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]