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Compare 26 Masters Programs in Marketing Management

Many students wish to enhance their management skills and refine their marketing skills to ultimately make themselves stand out in their field. With a master’s degree in marketing management, students will be prepared to succeed in the highly competitive marketing industry.

Before applying for this program, many students ask, “What is a Master in Marketing Management?” By pursuing this degree, students are introduced to popular marketing methods and taught how to execute and promote efficient and effective marketing strategies. Students will also likely learn how to adapt to rapidly changing technologies, build customer retention and satisfaction, and facilitate communication between the customer and those who they work with on their marketing team.

There are many benefits associated with obtaining higher education in the field of marketing. For example, by obtaining a master’s degree in marketing management, students will be taught how to not only exceed in a management position, but also how to quickly move up within their company. Additionally, students with this degree may also be able to find a job in their field easier than others.

How much it costs to acquire this type of degree depends on a variety of different factors. For instance, how much one student pays for this degree may be based on where they attend school and what particular institution he or she chooses to attend.

Those who participate in this program can expect to have the opportunity to work in a number of positions. After obtaining this degree, graduates can go on to work as a retail manager, product or brand manager, marketing manager in a business to business position, internet marketing manager, promotions manager, market research analyst, direct marketing manager, or any other position which requires an advanced knowledge of both marketing and management.

Students who wish to participate in a master’s program for marketing management have the opportunity to choose from a wide selection of different universities. To get started with the application process, search for your program below and contact directly the admission office of the school of your choice by filling in the lead form.

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26 Results in Marketing Management

University of St. Gallen (HSG), School of Management, Economics, Law, Social Sciences and International Affairs

The Master’s programme in Marketing Management (MiMM) trains students who are interested in customers and design to become reflective, competent and entrepreneurial perso ... [+]

Objectives: Objective

MiMM graduates...

…identify challenges and the need for action from the viewpoint of customers and the market and are able to adopt other entrepreneurial perspectives.…are familiar with methods and instruments of market research and consumer behaviour because they have applied them to practical examples and practised them.…conduct well-founded assessments of the effectiveness and efficiency of strategies and campaigns in the context of market-oriented corporate management (marketing management).…are competent in the conceptualisation of a market-oriented use of instruments and are able to innovate strategies in a dynamic environment.…are well-versed in dealing with (digital) media.…combine qualitative and quantitative analytical and conceptual methods in order to solve present and future problems.…gauge the impact of entrepreneurial strategies and plans on the market, on society and on the environment in a realistic manner.…have learnt to tackle new things in a spirit of personal responsibility.…formulate clear consequences.... [-]

Switzerland St. Gallen
September 2019
Full-time
18 months
Campus
MIP Politecnico di Milano School of Management

The International Master in Omnichannel Marketing and Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working ... [+]

Key Details Start date: September 2019 Format: Full time Duration: 12 months Course fee: € 16.000 Teaching language: English Location: MIP Politecnico di Milano Graduate School of Business (Milan, Italy)

Required qualification: at least 3-year Bachelor's degree from Accredited Institutions

Course

The International Master in Omnichannel Marketing and Consumer Analytics (IM4) is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the master by a combination of activities that aim to build a theoretical background for the participant but also enable them to apply this knowledge and skills in the real business world, with a particular focus on the Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen and UM McCann, students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games.... [-]

Italy Milan
September 2019
Full-time
12 months
Campus
Bologna Business School

The Marketing Management is going to be a driver for growth on an international scale. ... [+]

Masters in Marketing Management. The course allows students to learn about the techniques and tools needed to develop an organization that is based on an integrated approach.The advantage of a systematic view of the most suitable distribution network.Attending the Marketing Management, developing a focus on how to make things happen. The career prospects in the sales area are confirmed as being on the rise and very dynamic, as determination and ambition make the difference for those wishing to start a career both as a consultant or for a company.

The Master in Marketing Management is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lectures, an estimated 540 hours of independent study, and 600 hours of internship.... [-]

Italy Bologna
November 2019
Campus
EAE Business School

The Master in Marketing Management and Commercial Management is designed to train professionals to lead these changes and know how to convert market opportunities and cha ... [+]

The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both marketing strategies and the way we sell. Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need. For these reasons it is so important to be well trained in areas such as Commercial Management and Marketing.... [-]

Spain Madrid
October 2019
Spanish
Full-time
12 months
Campus
GBSB Global Business School

With an emphasis on the application of marketing concepts, tools, and techniques in a real-world business setting, the Master of Science in Marketing program is designed ... [+]

Why Master in Marketing Management in Barcelona A personalized curriculum sets the Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Master of Science in Marketing Management in Barcelona is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers.... [-]

Spain Barcelona
Open Enrollment
Full-time
9 - 12 months
Campus
ESIC Business & Marketing School

The Master in Marketing Management (MiM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the ma ... [+]

The Master in Marketing Management (MiM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace.

By completing the MiM, participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. All teaching is delivered in English.... [-]

Spain Madrid Barcelona
Request Info
Full-time
12 months
Campus
INSA Business, Marketing & Communication School

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operat ... [+]

Presentation

To keep up with today’s fast-changing and globalizing world, marketing management is always analyzed within the broader context of international enterprise and the operations environment.

Our experienced and qualified staff create a supportive environment where students are able to gain in-depth knowledge and understanding of mechanisms and techniques of marketing and are encouraged to develop their own ideas and marketing strategies.

Objectives Provide the student the best tools, knowledge, and abilities in order to succeed at an executive level in marketing management. Show how to make beneficial decisions for your company on an international level through an accurate analysis of the global market, strategic planning, market segmentation, as well as budget management. Teach you the ethical principles required of an executive in this field. Target ... [-]
Spain Barcelona Switzerland Lucerne
Request Info
Full-time
1 year
Campus
University of Westminster

This Masters degree offers a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goal ... [+]

Course summary

This Masters degree offers a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Students will gain knowledge and practical skills that are essential to various positions in marketing and strategic planning in a global environment. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for a one-year Membership of Chartered Institute of Marketing (CIM) and access to a range of CIM resources and professional and networking events.

... [-]
United Kingdom London
September 2019
Full-time
1 year
Campus
Technical University of Ostrava

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active ... [+]

Study Branch

Economics and Management

Branch Profile

The Master’s degree Marketing and Business follows on from the Bachelor’s degree of the same name, deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns.

Key Learning Outcomes

Knowledge

The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates and focuses especially on developing knowledge of marketing management, the market applications of marketing (international marketing, service marketing, business marketing) and business skills (sales management, purchase management, retail management, foreign trade operations). Teaching also includes advanced courses in marketing research and statistics.... [-]

Czech Republic Ostrava
September 2019
Full-time
2 years
Campus
GBSB Global Business School - Online programs

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospecti ... [+]

Why Online Master in Marketing Management A personalized curriculum sets the Online Master in Marketing Management apart from other similar programs: Choose up to five elective subjects from different areas and tailor your education. Be Competitive in the 21st Century. GBSB Global is the only higher education institution in Spain accredited by Microsoft as one of the most innovative business schools in Spain. Become certified by the Microsoft Imagine Academy on top of your Online Master’s degree – GBSB Global prepares students to meet market demand in digital technologies. Program Description

The Online Master of Science in Marketing Management is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing marketing careers. The program provides tools, theories, frameworks, critical thinking skills and learning-by-doing projects in areas that include brand management, sales management, digital marketing, market research, and product development. This allows for more effective development, enhancement and refinement of marketing knowledge and skills that are so critical to the professional success in the field of marketing management. The Online Master of Science in Marketing Management teaches students not only tactical skills and techniques in the field of marketing but also how to apply them to real-world business initiatives. The program offers insight into designing marketing strategies for current and potential customers and markets, as well as teachings fundamental managerial concepts like understanding the financial environment and strategic management of an international organization. During the Online Master in Marketing Management program,... [-]

Spain Spain Online Madrid
Open Enrollment
Full-time
Part-time
9 - 12 months
Online
IPAM

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. ... [+]

The Master’s in Marketing Management prepares students to develop an activity in strategic marketing in an international context. Through experiential education, fully immersed in business, students develop technical and relationship skills to be able to perform medium and high-level marketing functions in organisations.

This Master’s in Marketing is based on a global view of the market and on a close connection to companies. During the course, the teaching methodology developed by IPAM also aims at fostering the students’ spirit of teamwork, entrepreneurship and innovation.

Real-World Business Experience

The connection to companies and the labour market is one of this Master in Marketing's greatest strengths. During the course, students are in constant contact with the business world, through seminars with renowned leaders and professionals in the field, workshops, projects and challenges presented by the partner companies and the possibility of carrying out traineeships.... [-]

Portugal Lisbon Porto
Request Info
Part-time
4 semesters
Campus
Online
University of Johannesburg

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. ... [+]

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications and to assess the effect thereof in the holistic context of marketing management.

Admission requirements ... [-]
South Africa Johannesburg
February 2020
Full-time
Part-time
1 - 3 years
Campus
Ostelea Morocco

The Executive Master in Marketing, Tourism Marketing and Revenue Management, unique training in Morocco, aims to train professionals and executives, with personal and pro ... [+]

Executive Master in Tourism Marketing and Revenue Management

First day of university

Price in euros

Terms of Access

Profile

October 2019

7909

File study

Motivational interviewing

BAC 3 and 2 years / years of experience professional in the sector

Presentation

In a highly competitive international context, professionals in the tourism sector in general, and more specifically in the hotel sector, are faced with an accelerated transformation of professions such as marketing, marketing and distribution. Thus, the mastery of new concepts and tools online and offline, becomes a determining factor of competitiveness.

The Executive Master in Tourism Marketing and Revenue Management, unique training in Morocco, aims to train professionals and executives, with personal and professional skills, to manage both optimal and efficient marketing, marketing and distribution of tourism products.... [-]

Morocco Rabat
Request Info
French
Part-time
12 months
Campus
Life Learning

Find out how to Become a CMO (Chief Marketing Manager). Life Learning in collaboration with its Authors present the New "Master with Diploma in Web Marketing Manager Spec ... [+]

Find out how to Become a CMO (Chief Marketing Manager)

Life Learning in collaboration with its Authors present the New "Master with Diploma in Web Marketing Manager Specialist" that will teach you how to become a Web Marketing Manager. The figure of the Web Marketing Manager in Italy has a salary range on an annual basis between € 50,000 and € 150,000 depending on seniority.

Why choose this course?

The certification of the "Master with Diploma in Web Marketing Manager Specialist" represents an important curricular enhancement of skills and a distinctive element in the competitive view of the digital world of work and is oriented to acquire the skills to cover the most sought after positions of CMO (Chief Marketing Officer) in the company. Downstream of the topics dealt with in a practical key, it transfers in a practical and concrete way the trainees the skills and knowledge necessary to compete in the Marketing and Communication sector with a specialization in the digital field. The certification itself enjoys a real usability in the labor market. First of all, the diploma is issued by Life Learning as an ISO 9001: 2015 certified company (Quality Management System) with the following purpose: "Designing and Providing Online Training Courses". This confers a recognition and a fundamental preference to acquire a stable competitive advantage on the part of the professional when proposing his candidacy to companies. Another significant advantage of great value is represented by the large number of companies on the national territory, always growing, which accredit... [-]

Italy Milan
Open Enrollment
Italian
Full-time
Part-time
Online
United International Business Schools

The MA - Master of Arts in Marketing Management program is taught entirely in English. Students are required to complete 27 courses for 54 credits and a final comprehensi ... [+]

Masters in Marketing Management.

Launch your career with our MS in Marketing Management Flexible Study Programs

Our flexible study programs are based on the American model of higher education, allowing students to choose their courses based on course requirements, previous studies, current interests and future ambitions.

United International Business Schools (UIBS)

Dedicated since 2002 to cross-cultural education with a global perspective, United International Business Schools (UIBS) is an independent private education institution with campuses in Europe and Asia. UIBS offers flexible business and management studies at the Undergraduate (Bachelor/BBA) and (Post)Graduate (Master/MBA and Doctor/DBA) level leading to private (programmatically-accredited) degrees, and to American regionally-accredited and European state-recognized degrees in cooperation with our academic partners.... [-]

Belgium Antwerp Brussels Japan Tokyo Spain Barcelona Madrid Switzerland Zürich Netherlands Amsterdam Italy Milan Geneva  + 11 More
September 2019
Full-time
Part-time
1 - 2 years
Campus