Master's Degree in Marketing Communication in Turin in Italy

Search Masters Programs in Marketing Communication 2018 in Turin in Italy

Marketing Communication

A masters is the first level of graduate coursework and can be obtained after you receive a bachelor’s degree. Earning a masters usually requires two years of full-time study, which amounts to 36 to 54 semester credits.

 

Education in marketing communication develops marketing tools such as public relations, advertising, professional selling and sales promotions. Typical programs offer classes such as strategic positioning, market and consumer research, creative development and media planning.

Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.

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Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11 months November 2018 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrated in a wider scenario, that take into consideration, on the one hand, the audience of potential clients, and on the other one the social and economic context in which companies operate and find their own market positions. [+]

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrated into a wider scenario, that take into consideration, on the one hand, the audience of potential clients, and on the other one the social and economic context in which companies operate and find their own market positions.

In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals.... [-]