Master's Degree in Marketing Communication in Piedmont in Italy

Compare Masters Programs in Marketing Communication 2018 in Piedmont in Italy

Marketing Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Students who want to work in advertising or public relations may want to study marketing communication. Common classes are media planning, sales, direct marketing, branding, marketing ethics, campaign planning, multicultural marketing, communications technology, research and writing.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

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Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11 months November 2018 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrated in a wider scenario, that take into consideration, on the one hand, the audience of potential clients, and on the other one the social and economic context in which companies operate and find their own market positions. [+]

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrated into a wider scenario, that take into consideration, on the one hand, the audience of potential clients, and on the other one the social and economic context in which companies operate and find their own market positions.

In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals.... [-]