A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.
Education in marketing communication develops marketing tools such as public relations, advertising, professional selling and sales promotions. Typical programs offer classes such as strategic positioning, market and consumer research, creative development and media planning.
Officially known as the Italian Republic, the country is found in southern Europe. The official language is Italian and the cultural rich capital is Rome. Many of the world's oldest universities are located in Italy, in particular the University of Bologna (founded in 1088). There are three Superior Graduate Schools with "university status", three institutes with the status of Doctoral Colleges, which function at graduate and post-graduate level.
Request Information Master's Degrees in Marketing Communication in Lombardy in Italy 2018
The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency is able to manage the branding and define a brand strategy that combines the tangible values of quality and performance as intangibles mainly related to differentiation, relevance, esteem and reputation. [+]
The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency, is able to handle branding activities and to define a brand strategy that matches the tangible values of quality and performance those intangible that are mainly related to differentiation, relevance , esteem and reputation. A complete professional, capable of use with command of both the creative language of strategic design is the coach of the branding process.
Professional Opportunities - The master prepares professional figures who can enter the company, agency, consulting companies, with different roles. For the company: Brand Manager, Brand Specialist, Marketing Manager, Product Manager. For consulting companies: Project Manager, Client Manager, Strategist, Brand Consultant. For the agency: Strategic Planner, Account Manager, Digital Strategist, New Business Manager. For the company: Startupper.... [-]