Big brands are the result of professionals with strategic vision in marketing communication and sensitively interpreting the needs of consumers to create value.

At UPC we are innovative professionals with a solid foundation in strategic marketing, communication 360, digital marketing and social networks, consumer behavior, market research, business management and social responsibility. All this, for making strategic decisions that add value to the organization.

We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-comunicaciones/

The transformation of enterprises and market developments require that marketers have some knowledge renewed according to the new market needs.

The Master in Marketing Intelligence & CRM offers a comprehensive view of transactional marketing, relationship marketing, customer marketing and sales management in key account management for professionals who want high office of decision and management within the strategy sales and marketing of a company the end Master in marketing Intelligence & CRM will learn the keys of business management and marketing mix, research techniques and business intelligence and loyalty and maximize ROI through the Client management and key Account management .... [-]

The Creative Master in Marketing & Visual Communications- Face (Madrid) of MSMK, is designed to grant you a broad view of the creation of marketing strategies from scratch, obtained all the skills and capabilities needed to develop your creativity, from conceptualization of ideas, projects to developing productions estraegias. It gives you a multitude of techniques and methods to develop strategies based on your creativity, technical and Branded Content, Visual Communications, 3D, photography, etc.

This Master program gives you a creative and strategic vision of Creative Marketing needs to address key business challenges of marketing and communication in the creative markets, such as culture, leisure, sport, entertainment, tourism, and other related.... [-]

Since May 2014 is celebrated Master in Governance, Political and Strategic Marketing Communication in collaboration with the Institute of Public Law at the Rey Juan Carlos University and the prestigious consulting VONSELMA INTERNATIONAL.

This Master's Degree from the Rey Juan Carlos University is the only one of its kind recognized by the Spanish Electoral (ASESMAP) Association of Political Marketing and and begin teaching in the classroom mode as in online, it will provide professionals who want to work in public institutions, political parties, embassies, consulates, international institutions, NGOs, etc. an integrated, comprehensive and high-level specialized training in analysis and communication management that meet the needs of these institutions.... [-]

This Master will enable you to identify business opportunities and implement them efficiently and cost effectively, creating strong brands through effective communication campaigns and developing strategies of differentiation, innovation, development and growth.

With this Master you will go into the exciting world of marketing and communication, from the strategic materials to the handiest tools of the digital environment, which will provide the skills and knowledge needed in your career, to work successfully in any marketing department of companies and brands, or even develop your own entrepreneurial future.

Official university program of 60 credits given to the methodology of a business school. Officers graduate degrees are internationally recognized within the European Higher Education Area. ... [-]

The objective of this program is not only technical knowledge but also convey to train students in the skills and attitudes needed to perform managerial functions at the highest level, combining theory and practice and facilitating learning through experiences, with order to obtain an overview of the business world. Cerem imparts advanced training, maintaining a high level of quality through an excellent team of teachers and tutors who are active professionals and specialists in their respective technical areas. More than 175,000 students have passed through the school accredited quality, excellent and practicality of content and training system, offered in online mode using the latest e-learning technologies.... [-]

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received an innovative education that extensively addresses contemporary communication dynamics.

Forge your own path in marketing and communications strategy with a master’s degree that sets you apart

ESEI’s Master in Marketing and Communication is a versatile and well-respected qualification that prepares you for a career in a number of professions, including public relations, digital marketing, event management and other related fields.

Join the program and take the next step in your professional life. Become an expert in global marketing trends, and learn how to develop effective marketing strategies and communication plans.

ESEI is located in Barcelona, an international business and innovation hub. Events like the Mobile World Congress, which attracts over 100,000 people annually, make the city one of the best networking spots in Europe. Take part in our internship program to gain valuable work experience and build lasting friendships and business connections with our international student base, tutors, and faculty.... [-]

A global environment, extraordinarily competitive and changing as the current poses new challenges to future managers and managers of the marketing, communication and sales-sales departments.

The changes derived from the use of technologies and the successive changes in consumer habits have led to an increase in the demand for jobs related to marketing, the commercial field and communication. While it is true that this increase in specialties requires increasingly adapted profiles, it is no less true that the marketing and commercial management in the company must be characterized by an integrating vision that takes into account, in addition to a high degree of knowledge of the new technologies, an in-depth knowledge of consumer behavior to achieve competitive advantages in the long term.... [-]

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrated into a wider scenario, that take into consideration, on the one hand, the audience of potential clients, and on the other one the social and economic context in which companies operate and find their own market positions.

In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals.... [-]

Objetives

- Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.)- Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment.- Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication.

Methodology

The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project.... [-]

The marketing area has now been configured as one of the most important in the business world. Any company, regardless of its size, must pay attention to relations with its customers, creating or marketing goods and services that allow it to differentiate itself from its competitors, making them available to consumers and users, where they need them, In the shortest time possible.

In addition, it must communicate the benefits and needs that satisfies the service and product that is marketed, as well as the identity and differentiation of the company that supports it. In these terms they are in which the Master in Marketing and Communication is presented, paying special attention to the new means and formulas of communication.... [-]

Study Communications and Future Marketing at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education.

The Master in Communication & Future Marketing in Barcelona teaches students the most successful ways of planning and launching an integrated, multi-channel communication and marketing campaign on the international stage. The Master in Communications & Future Marketing in Barcelona program teaches students the most effective marketing methodologies. This master incorporates teachings in the areas of leadership, global business strategy, digital and innovative marketing, brand communication, as well as trend research and market analysis.... [-]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months.

Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 million, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community.... [-]

The Master of Communications and Media Studies corresponds with the unprecedented change in communications and media content, forms, technology, and policy.

This program distinguishes itself with wide-ranging implications for business, politics, public administration and everyday life. It specifically caters to the increasing challenges posed by digital media, globalization and cross-cultural exchange. In examining past, present and future trends, this program seeks to further the understanding of communications and media systems both locally and globally. Contemporary policy debates which shape markets will determine and engage responses to address the changing processes of mediation and consumption.... [-]