Compare 13 Masters Programs in Marketing Communication

The marketing area has now been configured as one of the most important in the business world. Any company, regardless of its size, must pay attention to relations with its customers, creating or marketing goods and services that allow it to differentiate itself from its competitors, making them available to consumers and users, where they need them, In the shortest time possible.

In addition, it must communicate the benefits and needs that satisfies the service and product that is marketed, as well as the identity and differentiation of the company that supports it. In these terms they are in which the Master in Marketing and Communication is presented, paying special attention to the new means and formulas of communication.... [-]

Big brands are the result of professionals with strategic vision in marketing communication and sensitively interpreting the needs of consumers to create value.

At UPC we are innovative professionals with a solid foundation in strategic marketing, communication 360, digital marketing and social networks, consumer behavior, market research, business management and social responsibility. All this, for making strategic decisions that add value to the organization.

We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-comunicaciones/

The objective of this program is not only technical knowledge but also convey to train students in the skills and attitudes needed to perform managerial functions at the highest level, combining theory and practice and facilitating learning through experiences, with order to obtain an overview of the business world. Cerem imparts advanced training, maintaining a high level of quality through an excellent team of teachers and tutors who are active professionals and specialists in their respective technical areas. More than 175,000 students have passed through the school accredited quality, excellent and practicality of content and training system, offered in online mode using the latest e-learning technologies.... [-]

Marketing Communications and Public Relations M.A. program is designed to incorporate disciplines of marketing communications and public relations together; with the aim to graduate experts and communication professionals who concentrate on marketing communications and public relations and can further contemplate on fundamental disciplines such as advertising, corporate communication, public relations and brand communication within an integrated perspective. Graduates of this program will have received an innovative education that extensively addresses contemporary communication dynamics.

THIS PROGRAM IS TAUGHT IN SPANISHObjetives

- Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.)- Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment.- Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication.

Methodology

The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project.... [-]

Study Communications and Future Marketing at a Business School Where “Digital” is at Its Core. GBSB Global is the only higher education institution in Spain accredited by Microsoft as a leader in digital education.

The Master in Communication & Future Marketing in Barcelona teaches students the most successful ways of planning and launching an integrated, multi-channel communication and marketing campaign on the international stage. The Master in Communications & Future Marketing in Barcelona program teaches students the most effective marketing methodologies. This master incorporates teachings in the areas of leadership, global business strategy, digital and innovative marketing, brand communication, as well as trend research and market analysis.... [-]

The Master of Communications and Media Studies corresponds with the unprecedented change in communications and media content, forms, technology, and policy.

This program distinguishes itself with wide-ranging implications for business, politics, public administration and everyday life. It specifically caters to the increasing challenges posed by digital media, globalization and cross-cultural exchange. In examining past, present and future trends, this program seeks to further the understanding of communications and media systems both locally and globally. Contemporary policy debates which shape markets will determine and engage responses to address the changing processes of mediation and consumption.... [-]

The Master’s course Crossing the Mediterranean: towards Investment and Integration (MIM) offers an in-depth knowledge of the countries on the southern shores of the Mediterranean and their interactions with contemporary Europe. During the two years the course will provide theoretical interdisciplinary skills relevant to the study of migration in the Mediterranean area and on intercultural mediation, histo-social skills, qualitative and quantitative analysis skills, research techniques on the field of analysis and collected data.

The course is organised alongside l’Université Paul-Valéry 3 Montpellier (UPVM), and in collaboration with the University of Strasbourg, Sousse and Meknès.... [-]

The Master in New Media and Marketing Communication is a response to the fast pace of change within the world of communication, offering the latest skills and tools with regard to digital communication.By establishing solid marketing foundations that focus on the creation, management and performance analysis of social media content, the course allows students to develop the ability to interpret companies’ needs and transform them into effective content and communication plans.

The Master in New Media and Marketing Communication is a full-time program taught in English and structured in 1,500 hours of learning activities over 12 months of study, divided into 360 hours of lecturing, an estimated 540 hours of independent study, and 500 hours of internship.... [-]

Forge your own path in marketing and communications strategy with a master’s degree that sets you apart

ESEI’s Master in Marketing and Communication is a versatile and well-respected qualification that prepares you for a career in a number of professions, including public relations, digital marketing, event management and other related fields.

Join the programme and take the next step in your professional life. Become an expert in global marketing trends, and learn how to develop effective marketing strategies and communication plans.

ESEI is located in Barcelona, an international business and innovation hub. Events like the Mobile World Congress, which attracts over 100,000 people annually, make the city one of the best networking spots in Europe. Take part in our internship programme to gain valuable work experience and build lasting friendships and business connections with our international student base, tutors, and faculty.... [-]

THIS COURSE IN HELD IN ITALIAN LANGUAGE.

17th edition - Working in marketing and communication means creating, developing, maintaining and optimizing relationships between customers and brands, establishing a direct and personalized bond.

The Master in Marketing and Communication was born as a response to the need, expressed by companies and agencies, to acquire qualified personnel in the field of strategic and operational marketing and corporate communication. To respond satisfactorily to market needs and the expectations of the recipients, the Master's degree addresses in parallel the two professional fields - marketing and communication - both from the point of view of the company and the agency, in order to show points of contact, synergies and dynamics of interaction. In addition, in parallel with a market that has undergone increasingly rapid evolution, the training path includes large modules that specifically refer to the web area: from social media management to SEO and SEM, from web marketing to the management of the relationship with bloggers and infunecers, reputation and content management.... [-]

The Master in Brand Management and Communication aims to train a professional figure who, in the company or agency, is able to handle branding activities and to define a brand strategy that matches the tangible values ​​of quality and performance those intangible that are mainly related to differentiation, relevance , esteem and reputation. A complete professional, capable of use with command of both the creative language of strategic design is the coach of the branding process.

Professional Opportunities - The master prepares professional figures who can enter the company, agency, consulting companies, with different roles. For the company: Brand Manager, Brand Specialist, Marketing Manager, Product Manager. For consulting companies: Project Manager, Client Manager, Strategist, Brand Consultant. For the agency: Strategic Planner, Account Manager, Digital Strategist, New Business Manager. For the company: Startupper.... [-]

Program Description

The Stonehill College part-time Master’s Degree in Integrated Marketing Communications (IMC) Program combines the expertise of the College’s marketing, communication and graphic design faculty.

The IMC program is a 36-credit degree designed to equip graduates with the full breadth of skills needed to advance in the field or run their own business. With a focus on creativity, the interdisciplinary curriculum consists of core courses and upper-level electives in the fields of marketing, communication, and graphic design. Our unique approach to IMC allows you to develop analytical and critical thinking skills that position you to solve real-world challenges while confronting systemic societal issues.... [-]